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All Journal Jurnal Administrasi Bisnis (JABis) Sketsa Bisnis JURNAL HERITAGE AGROMIX PROFICIO: Jurnal Pengabdian Masyarakat Economic Reviews Journal Journal of Social And Economics Research Wawasan : Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahaan Maeswara: Jurnal Riset Ilmu Manajemen dan Kewirausahaan Jurnal Manuhara: Pusat Penelitian Ilmu Manajemen Dan Bisnis Journal of Economic, Management and Entrepreneurship VALUTA Jurnal Administrasi Bisnis, Manajemen dan Ekonomi Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah journal of social and economic research
Eko Agus Alfianto
Universitas Yudharta Pasuruan
Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Industrial & Manufacturing Engineering Law, Crime, Criminology & Criminal Justice Social Sciences Other

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Pengaruh Green Product dan Green Advertising Terhadap Citra Merek dan Keputusan Pembelian Air Minum Dalam Kemasan Merek AQUA: Studi pada Mahasiswa Universitas Yudharta Pasuruan Konsumen Air Minum Dalam Kemasan Merek AQUA Muhammad Muqorrobin; Eko Agus Alfianto; Muhammad Sulhan
SKeTsa Bisnis (e-jurnal) Vol 4 No 2 (2017)
Publisher : Universitas Yudharta Pasuruan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35891/jsb.v4i2.1597

Abstract

English The purpose of this study was to: (1) the effect of green products on brand image of Drinking Water in AQUA Brand Packaging, (2) green advertising on brand image of Drinking Water in AQUA Brand Packaging, (3) the influence of green products on the purchase of Deep Drinking Water AQUA Brand Packaging, (4) the influence of green advertise on the decision to purchase Drinking Water in AQUA Brand Packaging, (5) Regulation of the brand to buy Drinking Water in AQUA Brand Packaging. This study uses a type of explanatory research with a qualitative approach, in which this research instrument is a questionnaire. The population in this study were Yudharta University students who had consumed Drinking Water in AQUA Brand Packaging. The sample is 96 respondents. The sampling technique used purposive sampling technique. Path data analysis used. The results of this study: (1) green product variables are positive and significant on brand image with a beta coefficient of 0.251 and a significance level of 0.028. (2) Green advertising variables are positive and significant for the brand image with a beta coefficient of 0.299 and a significance level of 0.009. (3) Variable green products are positive and significant for purchasing decisions with a beta coefficient of 0.263 and a significance level of 0.024. (4) Green advertising variables are positive and significant for purchasing decisions with a beta coefficient of 0.306 and a significance level of 0.010. (5) The image image of positive and significant recognition of the purchase decision with a beta coefficient of 0.350 and a significance level of 0.004. Keywords: Green Products, Green Advertising, Brand Images, Purchase decisions. Indonesia Tujuan dari penelitian ini adalah untuk mengetahui: (1) pengaruh green product terhadap citra merek Air Minum Dalam Kemasan Merek AQUA, (2) green advertising terhadap citra merek Air Minum Dalam Kemasan Merek AQUA, (3) pengaruh green product terhadap keputusan pembelian Air Minum Dalam Kemasan Merek AQUA, (4) pengaruh green advertisinh terhadap keputusan pembelian Air Minum Dalam Kemasan Merek AQUA, (5) pengaruh citra merek terhadap keputusan pembelian Air Minum Dalam Kemasan Merek AQUA. Penelitian ini menggunakan jenis penelitian penjelasan (explanatory research) dengan pendekatan kualitatif, di mana instrumen penelitian ini berupa kuesioner. Populasi dalam penelitian ini adalah mahasiswa Universitas Yudharta yang pernah mengkonsumsi Air Minum Dalam Kemasan Merek AQUA. Sampel yang digunakan adalah 96 responden. Teknik pengambilan sampel menggunakan teknik purposive sampling. Metode analisis data yang digunakan adalah analisis jalur. Hasil dari penelitian ini diketahui bahwa: (1) variabel green product berpengaruh positif dan signifikan terhadap citra merek dengan nilai koefisien beta sebesar 0,251 dan tingkat signifikansi 0,028. (2) Variabel green advertising berpengaruh positif dan signifikan terhadap citra merek dengan nilai koefisien beta sebesar 0,299 dan tingkat signifikansi 0,009. (3) Variabel green product berpengaruh positif dan signifikan terhadap keputusan pembelian dengan nilai koefisien beta sebesar 0,263 dan tingkat signifikansi 0,024. (4) Variabel green advertising berpengaruh positif dan signifikan terhadap keputusan pembelian dengan nilai koefisien beta sebesar 0,306 dan tingkat signifikansi 0,010. (5) Variabel citra merek berpengaruh positif dan signifikan terhadap keputusan pembelian dengan nilai koefisien beta sebesar 0,350 dan tingkat signifikansi 0,004. Keywords: Kompetensi Kewirausahaan, Kompetensi SDM, Supply Chain Management, Kinerja UKM dan Keunggulan Bersaing
Customer Satisfaction and Repurchase Intention in Terms of E-Commerce Logistics Service Quality and Recovery Service Amma Fazizah; Rakhmawati, Antin; Eko Agus Alfianto; Dewi Nikmatul Husnah
SKeTsa Bisnis (e-jurnal) Vol 11 No 1 (2024): Sketsa Bisnis
Publisher : Universitas Yudharta Pasuruan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35891/jsb.v11i1.4150

Abstract

Abstract The shift from traditional markets to digital markets makes the community's need for expedition services very high. The increasing number of business competitors in electronic services requires companies to always pay attention to consumer needs and try to meet consumer expectations by providing quality electronic services that can create customer satisfaction. This study aims to determine the effect of E-Service Quality and E-Recovery Service on Repurchase Intention through Customer Satisfaction as a mediating variable. The type of research used is explanatory research with a quantitative approach. The sample is 100 respondents who are J&T Express Indonesia customers who have submitted complaints to the X @jntexpressid. Data analysis used is PLS- SEM analysis with mediating effect. The results showed that: the E-Service Quality had a significant direct and indirect effect on Repurchase Intention through Customer Satisfaction;variable E-Recovery Service is not a significant direct effect on Repurchase Intention but an indirect significant effect on Repurchase Intention through Customer Satisfaction; Customer Satisfaction as a mediating variable significant effect on Repurchase Intention. Abstrak Pergeseran pasar tradisional ke pasar digital menjadikan kebutuhan masyarakat akan jasa ekspedisi sangat tinggi. Meningkatnya jumlah pesaing bisnis dalam layanan elektronik menuntut perusahaan untuk selalu memperhatikan kebutuhan konsumen serta berusaha memenuhi harapan konsumen dengan memberikan kualitas pelayanan elektronik yang dapat menciptakan kepuasan konsumen. Penelitian ini bertujuan untuk mengetahui pengaruh E-Service Quality dan E-Recovery Service terhadap Repurchase Intention melalui Customer Satisfaction sebagai variabel mediasi. Jenis penelitian yang digunakan adalah explanatory research dengan pendekatan kuantitatif. Sampel sebanyak 100 responden yang merupakan pelanggan J&T Express Indonesia yang pernah mengajukan keluhan kepada akun X @jntexpressid. Analisis data yang digunakan adalah analisis PLS-SEM dengan efek mediasi. Hasil penelitian menunjukkan bahwa: variabel E-Service Quality berpengaruh signifikan secara langsung dan tidak langsung terhadap Repurchase Intention melalui Customer Satisfaction; variabel E-Recovery Service tidak berpengaruh signifikan secara langsung terhadap Repurchase Intention namun berpengaruh signifikan secara tidak langsung terhadap Repurchase Intention melalui Customer Satisfaction; Customer Satisfaction sebagai variabel mediasi berpengaruh signifikan terhadap Repurchase Intention.
Pengaruh Brand Image, Product Knowledge, dan Harga Terhadap Keputusan Pembelian Produk Pakaian Fashion Bangkok pada Store Fashion Bangkok 88 Vina Ainun Jariyah; Eko Agus Alfianto; Miftahul Huda; Any Urwatul Wusko
Economic Reviews Journal Vol. 3 No. 4 (2024): Economic Reviews Journal
Publisher : Masyarakat Ekonomi Syariah Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56709/mrj.v3i4.502

Abstract

The Influence of Brand Image, Product Knowledge, and Price on Purchasing Decisions of Bangkok Fashion Clothing Products, This type of research is a quantitative approach. The data collection technique used is a questionnaire distributed offline. The sample used in the study was 116 respondents with probability sampling and nonprobability sampling methods, and statistical analysis such as multiple linear regression. Based on the results of this study, it can be seen that Brand Image has a positive and significant effect on purchasing decisions, Product Knowledge has a positive and significant effect on purchasing decisions, Price has a positive and significant effect on purchasing decisions, Brand Image, Product Knowledge, and Price have a positive and significant effect on purchasing decisions.
Pengaruh Kesehatan Keselamatan Kerja, Beban Kerja, dan Gaji Terhadap Motivasi Kerja: Studi pada Karyawan Badan Penanggulangan Bencana Daerah Kota Pasuruan Afifuddin Wahyu Anandita; Eko Agus Alfianto; Nueraeni
Economic Reviews Journal Vol. 3 No. 4 (2024): Economic Reviews Journal
Publisher : Masyarakat Ekonomi Syariah Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56709/mrj.v3i4.514

Abstract

The aim of this research is to determine and measure the influence of Occupational Health and Safety, Workload and Salary on Work Motivation in Pasuruan City disaster management agency employees. This research is a quantitative study with a sample size of 86 respondents using a purposive sampling technique with an analysis tool, namely SPSS version 25. The results of the research show that Occupational Health and Safety has a significant effect on Work Motivation, Workload has a significant effect on Work Motivation, Salary has a significant effect on Work Motivation , Occupational Health, Safety, Workload, and Salary have a significant effect on Work Motivation.
Gaya Kepemimpinan Situasional pada Motivasi Kerja Karyawan Generasi X, Y dan Z: Studi pada PT. Blue Ocean Heart Area B Malang Dewantari Puteri Yuananda; Eko Agus Alfianto
Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol. 7 No. 7 (2025): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/alkharaj.v7i7.8982

Abstract

In today's digital era and generational diversity, leadership plays a crucial role in creating a productive and harmonious work environment. This study aims to analyze the application of situational leadership style at PT. Blue Ocean Heart Area B Malang on employee work motivation from generations X, Y, and Z. The method used involves a qualitative descriptive approach with data collection through interviews and observations. The results of the study indicate that a flexible and responsive situational leadership style to differences in generational characteristics can improve employee motivation and performance. Generation X values ​​stability and autonomy, Generation Y seeks recognition and development, while Generation Z is more motivated by innovation and inclusiveness. These findings emphasize the importance of leaders' adaptive abilities in managing multigenerational teams to achieve organizational goals effectively.
Pengaruh Kerja sama Tim, Disiplin Kerja, Lingkungan Kerja dan Loyalitas Kerja Terhadap Kinerja Karyawan: Studi pada karyawan PT. Amerta Indah Otsuka Nihayatul Mutimmah; Eko Agus Alfianto
Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol. 7 No. 7 (2025): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/alkharaj.v7i7.9228

Abstract

This reesearch delved into the individual and combined effects teamwork, work dsipline work environtment and loyalty at PT. Amertaa Indah Otsuka Kejayan. Our methodology employed an explanatory quantitative approach, drawing data from the entire workforce of 216 employees. For data collection, we selected a random sample of 140 employees using the Slovin formula. Information was gathered through questionnaires utilizing a 5-point Likert scale. Prior to analysis, the measurement tools underwent rigorous validity and reliability assessments. To ensure the statistical integrity of our findings, we also conducted normality, multicollinearity, and heteroscedasticity tests, confirming the data adhered to classical assumptions. The t-test results revealed that each factor teaamwork, worrk discipline, work environment, and work loyalty-exerted a unique influence on employee performance. Moreover, the F-test unequivocally demonstrated a collective impact of all these elements at employee performance at PT. Amerta Indah Otsuka Kejayaan.
Co-Authors Achmad Sandy Firmansyah Afifuddin Wahyu Anandita Amma Fazizah Amma Fazizah Antin Rakhmawati Any Urwatul Wusko Dewantari Puteri Yuananda Dewi Nikmatul Husnah E Ernawati, E Fadilah Nur Febrianti Hapsari Titi Palupi Jannah, Nurul Kiki Zakiyah Miftahul Huda Muchammad Ghufron Muhammad Muqorrobin Muhammad Sulhan Nidia Prastika Nihayatul Mutimmah Novi Wulandari Nueraeni Nur Azizah Nurul Mufida Nurul Mufida Rahmad Zainul Abidin Sulhan, M. Ubaidillah Ubaidillah Vina Ainun Jariyah