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M Hidayat
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Journal : Journal La Sociale

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Preferences of Millennial Generation in Choosing Islamic Banking Services: A Case Study Aulia, Aulia; Hidayat, M; Syah, Firman
Journal La Sociale Vol. 6 No. 1 (2025): Journal La Sociale
Publisher : Borong Newinera Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37899/journal-la-sociale.v6i1.1491

Abstract

This study aims to determine the preferences of the millennial generation in choosing Islamic banking services in Makassar City. This research is a descriptive study with a quantitative approach with data analysis techniques using simple linear regression and hypothesis testing consisting of t test and the coefficient of determination. The results of the study show that the Millennial Generation's consumer preferences have a positive and significant influence on the Millennial Generation's decision to choose Sharia Banking Services in Makassar City. The sharia marketing concept is expected to be applied in supporting the development of sharia products, especially for the millennial generation, which currently has a large population.
Co-Authors ,, Haniyah Abdul Muttalib Abdul Rauf Ahsan Ahsan Asmidar Asmidar Aulia Aulia Aulia Boma, Kukuh Dwi Burhanuddin, Chairul Iksan Dani, Rahma Dewi, Difa Jefri Oktifia Fadhilah Irfan, Mochamad Nur Firman syah, Firman Haerul Pathoni, Haerul Hafiza, Nur Handyka Prayogi Lesmono Heru Suprapto Jumriani Jumriani Jumriani Jumriani khaidir ahmad Lestari, Neneng Maria Silalahi Marsaid marsaid Muh aris pasigai Peri Alvian Pradana Pradana, Peri Alvian Pratama, Yogi Puspitasari, Dewi Ayu Risfan Rizaldi, Andi Sangun, Irfandaresa Syahril Ardi Wawan Kurniawan Yananto Mihadi Putra Yogi Pratama Yovan Endik Irawanto