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All Journal Diponegoro Journal of Accounting Paradikma: Jurnal Pendidikan Matematika Tadrib: Jurnal Pendidikan Agama Islam Badamai Law Journal Tazkiya: Jurnal Pendidikan Islam JPM : Jurnal Pendidikan Matematika Social, Humanities, and Educational Studies (SHEs): Conference Series MAESTRO Jurnal Rekayasa Infrastruktur Hexagon Al-Ulum: Jurnal Pendidikan Islam Journal of Soft Computing Exploration Maslahah: Jurnal Pengabdian Masyarakat Al-Ulum: Jurnal Pendidikan Islam IRA Jurnal Teknik Mesin dan Aplikasinya (IRAJTMA) Seminar Nasional Hasil Penelitian LP2M UNM PEDAMAS (Pengabdian Kepada Masyarakat) West Science Islamic Studies Jurnal Jendela Matematika Jejak digital: Jurnal Ilmiah Multidisiplin
Muhammad Arif Hidayat
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Journal : West Science Islamic Studies

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Dakwah Management for Generation Z: Digital Media Integration, Institutional Branding, and Non-Formal Approaches in the Digital Revolution Era Roa'zah, Nandipah; Muazaroh, Muslimatun Diana; Afifah, Diana Elfiyatul; Sukirno, Sukirno; Nuruzzaman, Moh. Agil; Supeno, Supeno; Munahar, Munahar; Hidayat, Muhammad Arif
West Science Islamic Studies Vol. 2 No. 02 (2024): West Science Islamic Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsiss.v2i02.2487

Abstract

This study aims to analyze the components of da'wah management relevant to Generation Z (Gen Z) through a literature review of various recent studies on digital da'wah, communication strategies, and media behavior of the younger generation. Gen Z is a group that is very familiar with technology, has a preference for visual, interactive content, and informal communication, thus requiring an updated da'wah strategy that differs from conventional approaches. The results of the study indicate that the effectiveness of da'wah for Gen Z is largely determined by the integration of digital media such as TikTok, Instagram, YouTube, and podcasts, which serve as their primary information consumption spaces. In addition, branding of da'wah institutions plays a significant role in building the image, credibility, and emotional engagement of young audiences. Informal da'wah approaches through community spaces, cafes, and creative events have also proven more resonant for Gen Z because they support participation and psychological closeness. However, digital da'wah faces challenges such as competition with entertainment content, the risk of message simplification, and low digital literacy in some da'wah institutions. This study concludes that preaching to Gen Z requires an innovative, participatory, and branding-based multi-channel approach, accompanied by strengthening digital capacity to ensure the sustainability of preaching in the modern era.
Co-Authors Abadi, Taufan Afifah, Diana Elfiyatul Al Ridho, Fatur Fadhillah Anggraeni Dyah Sulistiowati Ardhika Dhiyaulhayat Dian Armanto Halimah Zahrah Haling, Abdul Hapsari, Renita Arianti Hasibuan, Marhan Hasratuddin Hasratuddin Indah Qona’ah Jufrizal Jufrizal Manggala, Adhitya Surya Marhan Hasibuan Moh. Saiful Bahri Monoarfa, Merrisa Muazaroh, Muslimatun Diana Muhammad Ilham Fauzul Munahar, Munahar Neliwati , Neliwati Nurdiana Nurdiana Nuruzzaman, Moh. Agil Roa'zah, Nandipah Roma Aristiyanto Slamet Nur Chayat Suciningsih, I Gusti Ayu Sukirno Sukirno Supeno Supriatno, Supriatno Taufan Abadi WAHYU MEIRANTO