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Dakwah Management for Generation Z: Digital Media Integration, Institutional Branding, and Non-Formal Approaches in the Digital Revolution Era Roa'zah, Nandipah; Muazaroh, Muslimatun Diana; Afifah, Diana Elfiyatul; Sukirno, Sukirno; Nuruzzaman, Moh. Agil; Supeno, Supeno; Munahar, Munahar; Hidayat, Muhammad Arif
West Science Islamic Studies Vol. 2 No. 02 (2024): West Science Islamic Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsiss.v2i02.2487

Abstract

This study aims to analyze the components of da'wah management relevant to Generation Z (Gen Z) through a literature review of various recent studies on digital da'wah, communication strategies, and media behavior of the younger generation. Gen Z is a group that is very familiar with technology, has a preference for visual, interactive content, and informal communication, thus requiring an updated da'wah strategy that differs from conventional approaches. The results of the study indicate that the effectiveness of da'wah for Gen Z is largely determined by the integration of digital media such as TikTok, Instagram, YouTube, and podcasts, which serve as their primary information consumption spaces. In addition, branding of da'wah institutions plays a significant role in building the image, credibility, and emotional engagement of young audiences. Informal da'wah approaches through community spaces, cafes, and creative events have also proven more resonant for Gen Z because they support participation and psychological closeness. However, digital da'wah faces challenges such as competition with entertainment content, the risk of message simplification, and low digital literacy in some da'wah institutions. This study concludes that preaching to Gen Z requires an innovative, participatory, and branding-based multi-channel approach, accompanied by strengthening digital capacity to ensure the sustainability of preaching in the modern era.
PENGARUH MODEL PEMBELAJARAN BERBASIS MASALAH TERHADAP KEMAMPUAN PENALARAN DAN BERPIKIR KRITIS PADA SISWA MTs NEGERI 3 LANGKAT Muhammad Arif Hidayat
Tazkiya: Jurnal Pendidikan Islam Vol 10, No 2 (2021): Tazkiya
Publisher : Universitas Islam Negeri Sumatera Utara Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (606.628 KB) | DOI: 10.30829/taz.v10i2.1220

Abstract

The ability to think critically Jurisprudence of students who learn with problem-based learning models is better than the ability of students who study normally. Increased critical thinking skills Jurisprudence of students who learn with problembased learning models is better than the ability of students who study normally. The ability of reasoning Jurisprudence of students who learn with problem-based learning models is better than the ability of students who study normally. Improving the ability of reasoning Jurisprudence of students who learn with problem-based learning models is better than the ability of students who study normally. The attitude of students towards learning problem based learning models as well as questions of critical thinking and reasoning that is given is very positive. This learning makes students feel happy, interested, challenged, and can foster mutual respect and courage in communication. The teacher has a positive view of Jurisprudence with a problem based learning model. The teacher believes that this learning has the opportunity to be applied. However, the implementation requires optimal teacher preparation, especially in designing teaching materials in the form of student worksheets and the ability of heterogeneous group members, so that in each group there are students who can help other students. Keyword : Ability, Problem Based Learning, Reasoning, Critical Thinking