Article Per Year (5 Year)
p-Index From 2020 - 2025
3.296
P-Index
This Author published in this journals
All Journal Jurnal Computech & Bisnis (e-Journal) International Journal of Quantitative Research and Modeling Kontigensi: Jurnal Ilmiah Manajemen Acman: Accounting and Management Journal Journal of Economics, Management, and Entrepreneurship Jurnal Ekonomi, Bisnis & Entrepreneurship (e-Journal) Majalah Bisnis & IPTEK Journal of Economics, Management, and Entrepreneurship
Dudung Juhana
STIE Pasundan, Bandung.
Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Industrial & Manufacturing Engineering Library & Information Science Physics Social Sciences

Published : 21 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search
Journal : Majalah Bisnis

 1 
Pengaruh Harga Dan Kualitas Pelayanan Terhadap Kepuasan Pelanggan: Survey Pada Salah Satu Penyedia Jasa Internet di Kota Bandung Desi Rismawati; Irena Larashati; Dudung Juhana
Majalah Bisnis & IPTEK Vol. 14 No. 2 (2021): Majalah Bisnis & IPTEK
Publisher : Pusat Penelitian dan Pengabdian Pada Masyarakat (P3M) STIE Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55208/t5xr9t04

Abstract

The results of this study were carried out to know the effect of price and service quality on customer satisfaction. The study used a survey approach to internet service customers as many as 100 people in the city of Bandung. Based on research using path analysis, it appears that the price variable has a direct influence of 14.7%. The indirect effect through the service quality variable is 13.1%, the total effect is 27.9%. On the other hand, service quality variables directly influence 32.1%. The indirect effect through the variable price is 13.1%, the total effect is 45.2%. The coefficient of determination (R-square) relationship expressed in the percentage of the contribution of all independent variables price and service quality in determining customer satisfaction variables is 73.1%. In comparison, other factors that affect customer satisfaction not examined shown by the value Є = 0.269 Or 26.9%. The recommendation is that the company should further improve the quality of the internet and other products to improve customer satisfaction.
Pengaruh Promosi Dan Saluran Distribusi Terhadap Keputusan Pembelian: Survey Produk Fashion Pada Salah Satu Departement Store di Kota Cimahi Sipa Sopiani; Irena Larashati; Dudung Juhana; Ester Manik
Majalah Bisnis & IPTEK Vol. 15 No. 1 (2022): Majalah Bisnis & IPTEK
Publisher : Pusat Penelitian dan Pengabdian Pada Masyarakat (P3M) STIE Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55208/9hd5d818

Abstract

The decline in sales of fashion products in one of the department stores in Cimahi City is the background of this research. So the authors want to know whether there is an influence of promotion and distribution channels on purchasing decisions on fashion products at one of the department stores in Cimahi City. Researchers surveyed customers who had made fashion products that became the object of study. The research method used is path analysis because this research, in addition to getting an overview of purchasing decisions associated with promotions and distribution channels, also gets an overview of the pattern of relationships and the influence of the research variables determined. The study results show a positive relationship between promotion (X1) and distribution channel (X2), 0.826. There is a positive and significant effect of promotion (X1) on purchasing decisions (Y) that is equal to 40.67%; there is a positive and significant influence of distribution channels (X2) on purchasing decisions (Y) of 32.53%. Therefore, there is a positive and significant influence of promotion (X1) and distribution channel (X2) on purchasing decisions (Y) together, which is 73.2%, and the rest by other factors or also called epsilon by 26.8%. These studies stated that improving purchasing decisions can be done by increasing promotion and location.
Co-Authors Ali Mulyawan Ali Mulyawan Cendikia, Ranny Maulani Daniel Yahya Desi Lestari, Desi Desi Rismawati Dessy Riyani Ester Manik Ester Manik Haryati Haryati Haryati Haryati Horas Djulius Irena Larashati Kadir, Kadir Kadir, Kadir Kusuma, Alvina Faradila Larashati, Irena Larashati, Irena Megawati, Imelda Mulyawan, Ali Nurul Oktaviani Putri Purana, R. Deni Putri, Nurul Oktaviani Reni Ambarsari Septiarini, Eka Sipa Sopiani Sipa Sopiani Suswanto, Djadjat Titi, Titi Zulfikar, Vicky Achmad