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All Journal Jurnal Administrasi Bisnis International Journal of Local Economic Governance Erudio: Journal of Educational Innovation MIX : Jurnal Ilmiah Manajemen SEIKO : Journal of Management & Business Jurnal Pariwisata Terapan Jurnal Ecoment Global: Kajian Bisnis dan Manajemen Jurnal Leverage, Engagement, Empowerment of Community (LeECOM) International Journal Of Science, Technology & Management (IJSTM) International Journal of Green Tourism Research and Applications Journal of Indonesia Marketing Association
Supriono Supriono
Program Studi Bisnis Pariwisata Fakultas Ilmu Administrasi Universitas Brawijaya
Aerospace Engineering Agriculture, Biological Sciences & Forestry Humanities Automotive Engineering Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Industrial & Manufacturing Engineering Mechanical Engineering Social Sciences Transportation Other

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Marketing Innovation through the Identification of Business Model Canvas in Order to Enhance the Competitiveness of Micro, Small, and Medium Enterprises in Bondowoso Regency Supriono Supriono; . Al-Musadieq; Topowijono Topowijono
e-2477-1929
Publisher : Institute of Research and Community Service, University of Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (842.685 KB) | DOI: 10.21776/ub.ijleg.2016.002.02.3

Abstract

This study focused on the identification of marketing innovation model using the Business Model which was introduced by Alexander Osterwalder. The preparation of the marketing innovation model was based on the data and information obtained from interviews and secondary data (literature reviews) in the form of books, magazines, newspapers, the internet, and journals. The study was divided into 2 (two) stages: (1) identifying Marketing Characteristics of SMEs in Bondowoso; and (2) establishing a model of Marketing Innovation through Business Model Canvas. In this study, it was found that being passive in marketing and having limited access were the main problems faced by SMEs. Based on the data obtained, the marketing model offered was by classifying some of the elements involved in the marketing of SMEs to the Business Model Canvas having nine important factors. The first factor is Value Proposition by taking the government, distribution partners, investors, and suppliers as the elements. The second is Key Activities in the form of production, promotion, and distribution. The third is Key Resources in the form of human resources. The fourth is Value Proposition in the form of effective, efficient, and competitive marketing. The fifth is Customer Relationship in the form of bonus, discount, and total quality management. The sixth is Channel in the form of delivery service and the bureau of tourism. The seventh is Customer Segment in the form of customers from all economic, social, and cultural classes. The eighth is Revenue Stream in the form of profits from revenue. The ninth is Cost Structure in the form of cost incurred for the implementation process. Keywords: Innovation, SMEs, Marketing, Competitiveness, Business Model Canvas.
SIGNIFICANT VALUES OF TOURISM LEARNING FOR LOCALS TO SUPPORT TOURISM DEVELOPMENT THROUGH COUNSELING AND MENTORSHIP Yusri Abdillah; Supriono Supriono; Sunarti Sunarti; Andriani Kusumawati
Erudio Journal of Educational Innovation Vol 7, No 2 (2020): Erudio Journal of Educational Innovation
Publisher : Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18551/erudio.7-2.1

Abstract

A tourism development in an area is basically unable to be  separated from the existence of supporting local residents, since the existence of tourism objects is not only to increase a regional income but also to encourage public awareness of tourism activities. The study was conducted by direct observation of counselling and assistance activities on Tourism Awareness by academics in society, followed by in-depth interviews with speakers and participants of counselling and mentoring activities, as well as tourism stakeholders (tourists, Heads of regional tourism offices, and village officials) after the activity was carried out in Gunungronggo Tourism Village, Tajinan District, Malang Regency, East Java, Indonesia.  The results showed that learning related to tourism is very important to them. The local people were active (enthusiastic) during the activity because all this time they did not know the tourism importance. During this time they assume tourism will only bring harm because many foreigners (tourists) enter the area. However, numerous positive things can be accomplished with the arrival of foreigners. Finally, the impact of counselling and mentoring activities encourage the locals to fully support tourism activities and they find business opportunities to bring in revenue in the tourism se
Analisis Deskripsi Potensi Pariwisata Kota Batam Dalam Rangka Menjaring Wisatawan Mancanegara Supriono Supriono
Jurnal Pariwisata Terapan Vol 1, No 2 (2017)
Publisher : Sekolah Vokasi, Universitas Gadjah Mada

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (394.328 KB) | DOI: 10.22146/jpt.30150

Abstract

Currently, Indonesia is increasing the role of Tourism as a contributing State Foreign Exchange. Batam is the 3rd contributors Foreign Tourists in Indonesia after Bali and Jakarta. This study aims to analyze and describe the potential of Batam City Tourism in order to capture Foreign Tourist so that it can contribute as much as 3.47% of the total foreign exchange of Indonesia. Its function is to be able to apply other regions in Indonesia. The focus of the analysis is Attraction Destination, Destination Facility, Accessibility, Imagery, and Price. By using descriptive qualitative analysis and interview for data retrieval. The result of the research indicates that the Destination is less attractive for foreign tourists in Batam because they interested in Destination that offer complete facilities and easiness of the accessibility. In addition, the Batam’s image are safe, comfortable, and the prices are relatively cheaper because Rupiah value compare than other currencies.
Marketing Strategy Of Smes For Durability On Covid Pandemic-19 Session Supriono Supriono; Sudarmiatin Sudarmiatin; Agus Hermawan
International Journal of Science, Technology & Management Vol. 3 No. 6 (2022): November 2022
Publisher : Publisher Cv. Inara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46729/ijstm.v3i6.677

Abstract

The economy is one of the most important pillars in state activities, the wheels of the economy are run by various sectors and the MSME sector is a sector that has a major contribution to building the economy in Indonesia. As a result of the Covid-19 pandemic that entered Indonesia in early 2020 and spread rapidly to various regions and caused major disruptions to ongoing economic activities. One of the biggest impacts was felt by most MSMEs so they were forced to go out of business due to not being able to survive the difficult conditions during the Covid-19 pandemic. For this reason, researchers want to know the marketing strategy implemented by culinary tourism that has succeeded in maintaining the durability of its business during the Covid-19 pandemic. The type of research used in this study is qualitative research. This study uses 4 samples of MSMEs for culinary tourism in Malang, namely Depot Hok Lay Cwie Mie culinary tours, Mie Bakar Celaket culinary tours, Bakso President culinary tours and Seoulscents Korean Café culinary tours. The results of this study. The results of this study indicate that 4 MSMEs for culinary tourism in Malang City have their own ways of building and adjusting the 4P Mix Marketing marketing strategy in order to maintain the durability of their business during the Covid-19 pandemic.
PELATIHAN TATA KELOLA BISNIS DAN PEMASARAN BAGI LEMBAGA DESA WISATA DALAM MENGEMBANGKAN DESTINASI WISATA Supriono, Supriono; Hendra, Joni; Kurniawan, Andy; Sentanu, I Gede Eko Sri; Hermawant, Romy; Yulianto, Edy; Husaini, Ahmad
Jurnal Leverage, Engagement, Empowerment of Community (LeECOM) Vol. 4 No. 2 (2022): Jurnal Leverage, Engagement, Empowerment of Community (LeECOM)
Publisher : Universitas Ciputra Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/leecom.v4i2.3553

Abstract

Pariwisata sering menemui kendala dalam proses penyelenggaraan bisnisnya. Penyebabnya adalah kegiatan pariwisata sering tidak melibatkan masyarakat lokal dalam pengelolaan. Walaupun ada yang melibatkan masyarakat lokal, terkadang masyarakat tersebut tidak mampu menjalankan kegiatan bisnis pariwisata karena kurang pemahaman tentang bisnis pariwisata. Kegiatan pengabdian masyarakat ini berupaya untuk memberikan pelatihan kepada masyarakat yang terlibat dalam pengelolaan pariwisata terkait dengan proses pemasaran (promosi) pariwisata. Kegiatan dilaksanakan bulan Juni–Oktober 2022 dengan metode pelaksanaan secara pendampingan secara langsung (lur- ing) maupun jarak jauh (daring). Jumlah peserta sekitar 40 orang dengan tingkat pendidikan yang heterogen. Oleh karenanya penyampaian materi menggunakan bahasa yang mudah dipahami oleh semua tingkat pendidikan. Evaluasi tidak menggunakan pre-test & post-tes berupa kuesioner, tetapi menggunakan cara lisan dalam penyampaian oleh peserta di akhir pelatihan. Hasil dari pelatihan, mayoritas peserta mengerti dan memahami materi pelatihan dan mampu menerapkan materi tersebut di kemudian hari.
Identification of Tourism-Based MSME Marketing Management Strategies Romy Hermawan; Supriono Supriono; Rasyid Akbar Rizaldi; Sudarmiatin Sudarmiatin
Journal of Indonesia Marketing Association (IMA) Vol. 2 No. 2 (2024)
Publisher : Indonesia Marketing Association (IMA)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.69477/ima.v2i2.33

Abstract

Sugihwaras Village is a village located in Ngancar District, Kediri Regency. The Sugihwaras Village area includes plantation areas, forestry areas and the Mount Kelud Tourism Area, which means that some economic activities take place in the agricultural and tourism sectors. A well-known agricultural commodity is pineapple with a typical mainstay product, namely "kelud “Madu” pineapple". The superiority of commodities and the implementation of tourism activities in the Mount Kelud Tourism Area has created new job opportunities, namely Kelud “Madu” Pineapple Traders. In practice, Kelud “Madu” pineapple traders are part of Micro, Small and Medium Enterprises (MSMEs) and as an aspect of Tourism Amenities to support tourism activities in the Mount Kelud Tourism Area. The Kediri Regency Government also supports the potential of “Madu” pineapple in Sugihwaras Village by holding a Pineapple Festival to develop and commercialize the potential of kelud “Madu” pineapple. However, the government's objectives are still not in line with the conditions of MSMEs selling kelud “Madu” pineapples. Therefore, this research seeks to examine marketing management by Kelud “Madu” pineapple traders as supporters of the Mount Kelud Tourism Area. This research uses a qualitative method with an exploratory descriptive approach. Data collection techniques use interviews, observation and documentation. Data analysis consists of data collection, data condensation, data presentation, and drawing conclusions. The research results show that marketing by kelud “Madu” pineapple traders is considered to be quite good in terms of potential, personal, operational, relationship and interaction management. The obstacles encountered by kelud “Madu” pineapple traders are related to the provision of facilities, high purchasing prices, and declining sales. Efforts made by the government include organizing festivals and community training, but there is a need for capital assistance for traders.
The tourism supply chain management: Case Study on Mount Kelud, Kediri regency Hermawan, Romy; Pangestuti, Edriana; Artono, Gigih; Supriono, Supriono
International Journal of Green Tourism Research and Applications Vol. 5 No. 2 (2023): December 2023
Publisher : Politeknik Negeri Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31940/ijogtra.v5i2.108-113

Abstract

Tourism is a lucrative sector for a country looking to boost its economy. The tourism industry can generate state income in the form of foreign exchange, therefore this tourism industry must be considered if a country wants its economy to rise. One way that can be done to increase the competitiveness of the tourism industry is to carry out comprehensive supply chain management. In this study the type of descriptive research selected and its approach with a qualitative research approach. So that the research location and research site is the Mount Kelud Tourism Area, Kediri Regency. Through the results of interviews, observations, and surveys related to the focus of research to related parties, there were 5 informants as primary data sources which were determined by researchers with certain considerations, namely the Tourism and Culture Office of Kediri Regency, tourism managers, visitors, motorcycle taxi associations, and traders associations. The results show that Mount Kelud tourism has very good potential to be developed. The lack of coordination between the two parties, namely between the government and the manager to improve existing facilities, becomes a problem such as adding photo spots which are considered insufficient and also expanding the parking area which is a problem because it is considered not spacious enough to accommodate many vehicles when the holidays arrive. The products sold are also less varied, namely only pineapple products and their derivatives such as pineapple chips, pineapple juice, pineapple candy, and others. So that visitors are not satisfied with the products sold because the products are less varied.
The THE INFLUENCE OF ONLINE CUSTOMER REVIEWS AND ONLINE CUSTOMER RATINGS ON PURCHASE DECISION OF WARDAH PRODUCTS THROUGH THE SHOPEE MARKETPLACE Erlyasari, Nova; Isnafahrani , Luthfia; Supriono, Supriono
Jurnal Ecoment Global Vol. 9 No. 2 (2024): Edisi Agustus 2024
Publisher : Universitas Indo Global Mandiri Palembang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36982/jeg.v9i2.4472

Abstract

This research aims todetermine the influence of Online Customer Reviews and Online Customer Ratings on Purchase Decisions among consumers of Wardah products through the marketplace. The type of research used in this research is quantitative with an explanatory research approach. This research uses a non-probability sampling approach with purposive sampling technique. The population in this research is consumers of Wardah products who have used and purchased Wardah products through the Shopee marketplace in the past 6 months with 100 respondents. The data used in this research is primary and secondary data. The results of this research show that Online Customer Reviews and Online Customer Ratings have a significant effect on Purchase Decisions. Partially, these 2 independent variables have a significant effect on Purchase Decision.
Analysis of Implementation of the Concept of Quality Tourism Development Tourism in the Framework of Supporting Marketing Tourism Village Pangestuti, Edriana; Supriono, Supriono; Bafadal, Aniesa; Fithriyah, Nabiila Rahayu
MIX: JURNAL ILMIAH MANAJEMEN Vol 15, No 1 (2025): MIX : Jurnal Ilmiah Manajemen
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22441/10.22441/jurnal_mix.2025.v15i1.002

Abstract

Objectives: This study aims to analyze the implementation of the quality tourism concept in the development of Sidomulyo Tourism Village, East Java. Despite its potential as an alternative tourist destination, the application of quality tourism principles has not been fully optimized.Methodology: This research employs a descriptive qualitative method. Primary data were obtained through interviews and observations, while secondary data were collected from documents. The data analysis was conducted through four stages: data condensation, data presentation, and conclusion drawing.Findings: The study indicates that the development of Sidomulyo Tourism Village has been progressing well, particularly before the COVID-19 pandemic and the eruption of Mount Semeru. However, improvements are still needed, especially in infrastructure conditions. The implementation of quality tourism standards has begun but requires enhancement in safety and security, cleanliness, and accessibility.Conclusion: The application of the quality tourism concept in Sidomulyo Tourism Village is heading in a positive direction but remains suboptimal. Further improvements, particularly in infrastructure and service quality, are necessary to ensure sustainable tourism development.
Business Development Strategy on Heritage Culinary Tourism Wardana, Fitri Candra; Parmawati, Rita; Abidin, Zainul; Supriono, Supriono
SEIKO : Journal of Management & Business Vol 6, No 1 (2023): January - Juny
Publisher : Program Pascasarjana STIE Amkop Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/sejaman.v6i1.4138

Abstract

Culinary has been designated by the Indonesian Tourism Ministry as a Culinary Tourism destination. The determination of culinary as a tourism destination is because of its durability (ability to maintain its business). Culinary Tourism is not affected by any circumstances, including Covid-19 pandemic. Research was conducted in order to identify and develop a strategic model carried out by culinary business owners in process of running their business to survive at least for 30 years. The research began by conducting an inventory of heritage culinary businesses in Malang City according to specified criteria, followed by conducting in-depth interviews with these business owners. The number of respondents were 168 people consisting of: culinary business owners in Malang city who have survived decades and even over generations and the Malang City Government. Analysis of durability of culinary business was based on Corporate Sustainable Longevity (CSL). The analysis results confirm that the CSL of culinary business in Malang City are categorized as low. The research suggestion for culinary business owners is design and implementation of post-crisis recovery and response strategies. Furthermore, other suggestions related to build resilience to deal with the future after crisis and make changes to the business landscape to achieve business sustainability.
Co-Authors . Al-Musadieq Agus Hermawan Ahmad Iradat Yudhakusuma Andriani Kusumawati Andy Kurniawan, Andy Ardelia Ardelia Arizky Kautsar Ramadhanu Artono, Gigih Bafadal, Aniesa Bintan Prayunantyo Bramantyo Wahyu Pratomo Dinda Ihsan Edy Yulianto Firman Febriyan Fithriyah, Nabiila Rahayu Hendra, Joni Hermawan, Romy Hermawant, Romy Isnafahrani , Luthfia Lulus Prasetyo Abdi Mochammad Al Musadieq Nova Erlyasari Pangestuti, Edriana Parmawati, Rita Rasyid Akbar Rizaldi Rizki Yudhi Dewantara Saga Ardian Gurindawangsa Sentanu, I Gede Eko Sri Septi Ambar Waty Sudarmiatin Sunarti Sunarti Topowijono Topowijono Wardana, Fitri Candra Winnugroho Wiratman, Manfaluthy Hakim, Tiara Aninditha, Aru W. Sudoyo, Joedo Prihartono Yusri Abdillah Zainul Abidin