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All Journal JMBI UNSRAT (Jurnal Ilmiah Manajemen Bisnis dan Inovasi Universitas Sam Ratulangi) International Journal of Community Service Learning Warmadewa Management and Business Journal (WMBJ) WICAKSANA: Jurnal Lingkungan dan Pembangunan JAIM (Jurnal Abdi Masyarakat) Jurnal Bisnis Dan Kajian Strategi Manajemen Abdi: Jurnal Pengabdian dan Pemberdayaan Masyarakat WIDYA MANAJEMEN Jurnal Abdi Insani BERNAS: Jurnal Pengabdian Kepada Masyarakat Jurnal Pengabdian UNDIKMA International Journal of Environmental, Sustainability, and Social Science Journal of Applied Business, Taxation and Economics Reseach Parta: Jurnal Pengabdian Kepada Masyarakat Synergy and Society Service Warmadewa Minesterium Medical Journal Akuntansi dan Humaniora: Jurnal Pengabdian Masyarakat Journal of Governance, Taxation, and Auditing Community Services Journal (CSJ)
Ida Ayu Agung Idawati
Universitas Warmadewa
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INKLUSI KEUANGAN DAN LITERASI KEUANGAN TERHADAP KINERJA DAN KEBERLANGSUNGAN UMKM DI KOTA DENPASAR Idawati, Ida Ayu Agung; Pratama, I Gede Surya
Jurnal Bisnis Dan Kajian Strategi Manajemen Vol 7, No 2 (2023): JURNAL BISNIS DAN KAJIAN STRATEGI MANAJEMEN
Publisher : universitas teuku umar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35308/jbkan.v7i2.8528

Abstract

Usaha Mikro Kecil dan Menengah (UMKM) merupakan industri kreatif yang cenderung memiliki orientasi jangka pendek dalam pengambilan keputusan bisnisnya. Kinerja jangka panjang UMKM yang bergerak pada industri kreatif cenderung stagnan dan tidak terarah dengan baik. Umumnya pelaku UMKM tidak memiliki informasi yang terorganisir tentang kondisi keuangan, pangsa pasar, dinamika kompetisi dan jejak rekam manajemen. Bali merupakan salah satu provinsi dengan jumlah UMKM yang cukup banyak dan memiliki potensi untuk meningkatkan perekonomian Indonesia. Penelitian ini dilakukan untuk menganalisis pengaruh inklusi keuangan dan literasi keuangan terhadap kinerja dan keberlangsungan sektor UMKM yang terdapat di Kota Denpasar. Penelitian ini merupakan penelitian kuantitatif dengan inklusi keuangan dan literasi keuangan sebagai variable independen serta kinerja dan keberlangsungan sebagai variable dependen. Pengumpulan data menggunakan kuesioner yang disebar langsung kepada objek penelitian. Sampel pada penelitian ini adalah 100 UMKM. Teknik analisis data menggunakan model persamaan structural berbasis partial least square. Hasil Penelitian ini menunjukkan bahwa variabel inklusi keuangan dan literasi keuangan secara parsial berpengaruh positif dan signifikan terhadap kinerja UMKM. Variabel inklusi keuangan berpengaruh positif dan signifikan terhadap keberlangsungan UMKM sedangkan variabel literasi keuangan tidak berpengaruh terhadap keberlangsungan UMKM di Kota Denpasar.Kata kunci : Inklusi Keuangan; Keberlangsungan; Kinerja; Literasi Keuangan; UMKM
Socialization of The Implementation of SAK EMKM and Digitalization of Marketing to Honey Farmers in Ayunan Village, Abiansemal District, Badung District NARINDRA, A.A Ngurah Mayun; IDAWATI, Ida Ayu Agung; PARAMANANDA, N.
Akuntansi dan Humaniora: Jurnal Pengabdian Masyarakat Vol. 3 No. 3 (2024): Akuntansi dan Humaniora: Jurnal Pengabdian Masyarakat (Oktober – Januari 2025)
Publisher : Indonesia Strategic Sustainability

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38142/ahjpm.v3i3.1193

Abstract

This study aims to improve the livelihoods of honey farmers in Ayunan Village by addressing their knowledge gaps in accounting and digital marketing. Through a participatory approach, it is hoped that the Implementation of the Community Partnership Empowerment Program (PKM) will be able to overcome the problems faced by honey farmer groups in Ayunan Village, Badung. The procedure for this PKM task is divided into three different stages: planning, task implementation, and result checking. Through tailored training and socialization, this study seeks to empower farmers to optimize their business operations, expand their markets, and contribute more significantly to the local economy. The implementation of community service in the Ayunan Village honey farmer group has had a significant positive impact. Through training in good financial reporting and socialization of SAK-EMKM, it is hoped that farmers will be able to manage business finances more effectively and efficiently. Thus, this study aims to be a model for the development of sustainable and profitable honey farming businesses in other rural areas.
Strategi Perluasan Pasar dan Pengelolaan Keuangan Industri Rumah Tangga Jaje Banten di Desa Sulangai, Petang – Badung Idawati, Ida Ayu Agung; N. Paramananda, N. Paramananda; Narindra, A.A Ngrh Mayun
BERNAS: Jurnal Pengabdian Kepada Masyarakat Vol. 5 No. 4 (2024)
Publisher : Universitas Majalengka

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31949/jb.v5i4.11123

Abstract

Kegiatan Pengabdian Kepada Masyarakat ini bertujuan untuk meningkatkan kapasitas produksi dan pemasaran produk jajanan tradisional Ibu Desak Nyoman Wangi di Desa Sulangai, Petang-Badung. Mitra mengalami kendala dalam produksi, pemasaran dan pengelolaan keuangan. Kegiatan PKM difokuskan pada peningkatkan kapasitas produksi melalui penyediaan peralatan dan pelatihan, desain kemasan produk serta pemanfaatan media social untuk pemasaran. Metode yang digunakan meliputi diskusi kelompok, pelatihan dan penyuluhan. Hasil evaluasi menunjukkan peningkatan signifikan pemahaman mitra terhadap materi yang disampaikan. Setelah kegiatan PKM, mitra mampu meningkatkan produksi, membuat kemasan produk yang menarik dan memanfaatkan media social untuk pemasaran. Selain itu, mitra juga telah mampu membuat pembukuan sederhana untuk mengelola keuangan usahanya
MEMBANGUN KEBERLANJUTAN USAHA KELOMPOK PENGRAJIN GENTA RATNA SARIN SEKAR KUNING, DESA BUDAGA, KABUPATEN SEMARAPURA N. Paramananda; Ni Luh Putu Ratna Wahyu Lestari; Ida Ayu Agung Idawati
Synergy and Society Service Vol. 4 No. 2 (2024): Synergy and Society Service
Publisher : Universitas Triatma Mulya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51713/save.v4i2.92

Abstract

The superior and typical craft product of Budaga Village is the bell craft. The bells produced in Budaga Village are said to be superior because the quality of the typical bell crafts of Budaga Village is known to be very good based on the selection and mixture of raw materials used in the production process. The bell craft business that is engaged in by the majority of the people of Budaga Village is still classified as a Micro, Small and Medium Enterprise on a household industrial scale. Along the way, businesses with a small scope such as the bell craft business in Budaga Village often experience ups and downs in business. So far, the Ratna Sarin Sekar Kuning Bell Craftsmen Group has only marketed its products conventionally. Therefore, the community service team provides assistance and assistance related to online promotion training to increase the product's market share. The community service team also provides counseling on the importance of Occupational Health and Safety (K3), as well as assistance in making simple financial reports based on SAK-EMKM. With guidance and assistance in terms of good business management, craftsmen can manage their businesses more sustainably, both in terms of production, marketing, and financial management.
Program Kemitraan Masyarakat Pada Kelompok Nelayan Sumber Ayu Mandasari, IA Cynthia Saisaria; Idawati, Ida Ayu Agung; Mahendrawati, Ni Luh Made
International Journal of Community Service Learning Vol. 4 No. 4 (2020): November 2020
Publisher : Universitas Pendidikan Ganesha

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (285.463 KB) | DOI: 10.23887/ijcsl.v4i4.29630

Abstract

Daerah Pantai Kedonganan merupakan daerah tujuan wisata di Bali yang juga memiliki hasil laut yang tinggi. Perekonomian masyarakat sekitar didukung oleh hasil laut dan pariwisata tersebut. Pendapatan masyarakat tergantung pada jumlah kunjungan wisatawan. Biasanya, penurunan penjualan terjadi saat low season. Tujuan pengabdian masyarakat ini membantu mitra untuk meningkatkan penjualan khususnya pada low season. Mitra dari program pengabdian masyarakat ini adalah “Kelompok Nelayan Sumber Ayu” yang terletak di Desa Kedonganan, Kabupaten Badung. Kelompok nelayan ini menjual hasil olahan ikan. Permasalahan yang dihadapi kelompok nelayan ini adalah: 1) Penurunan penjualan saat low season. 2) Teknik pemasaran yang masih manual. 3) Adanya perselisihan dengan konsumen. Metode yang digunakan adalah pembinaan dan pendampingan sistem digital marketing dalam memasarkan olahan ikan serta tata cara penyelesaian preventif dan represif terhadap perselisihan yang terjadi dengan konsumen. Hasil dari pengabdian ini adalah pembinaan mengenai risiko yang mungkin dihadapi saat terjadinya penurunan penjualan. Pemaparan tentang strategi digital marketing dan pembentukan website yang diharapkan akan mampu menunjang pemasaran produk kelompok nelayan tersebut. Terakhir, pembinaan tata cara preventif dan represif dalam menghadapi konsumen. Pendampingan ini diharapkan mampu membantu penjualan nelayan tetap stabil khususnya saat low season.
Pemberdayaan pada Kelompok Usaha Garam Mertaning Segara dalam Meningkatkan Kewirausahaan Masyarakat Desa Pesinggahan Kecamatan Dawan Kabupaten Klungkung: Indonesia Mandasari, IA Cynthia Saisaria; Ida Ayu Agung Idawati; IB Agustya Mahaputra
International Journal of Community Service Learning Vol. 7 No. 4 (2023): November
Publisher : Universitas Pendidikan Ganesha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23887/ijcsl.v7i4.68734

Abstract

Indonesia sebagai Negara Maritim dengan potensi kelautan melimpah, namun produksi garam dalam negeri tidak mencukupi kebutuhan nasional, mengakibatkan impor. Kelompok Usaha Garam (Kugar) Mertaning Segara di Pulau Bali mengalami kendala kewirausahaan, pemahaman teknik pemasaran, dan pembukuan keuangan, membatasi penjualan pada tingkat lokal. Penelitian bertujuan meningkatkan penjualan Kugar Mertaning Segara dengan memperluas pangsa pasar melalui strategi digital marketing. Penelitian ini termasuk Penelitian Pengembangan (PKM) dengan fokus pada penguatan aspek kewirausahaan dan pemasaran. Subjek penelitian adalah Kelompok Usaha Garam (Kugar) Mertaning Segara di Bali. Data dikumpulkan melalui observasi, wawancara, dan dokumentasi. Instrumen melibatkan pedoman observasi, panduan wawancara, dan analisis dokumen. Analisis data dilakukan dengan teknik deskriptif dan komparatif untuk mengevaluasi peningkatan penjualan melalui digital marketing. Implementasi strategi digital marketing berhasil meningkatkan penjualan Kugar Mertaning Segara dengan memperluas pangsa pasar. Penelitian ini menyimpulkan bahwa penguatan kewirausahaan dan pemasaran, terutama melalui digital marketing, memberikan dampak positif terhadap peningkatan penjualan. Implikasinya, upaya serupa dapat diterapkan pada kelompok usaha sejenis untuk mendukung pengembangan sektor garam nasional.
Program Kemitraan Masyarakat Melalui Penyuluhan Penyusunan Laporan Keuangan dan Pemasaran Digital di UD Artha Guna Sasih Bali pada Masa Pandemi Covid-19 I Nyoman Sutapa; Ida Ayu Agung Idawati; Putu Arya Suryanditha
Jurnal Pengabdian UNDIKMA Vol. 3 No. 2 (2022): August
Publisher : LPPM Universitas Pendidikan Mandalika (UNDIKMA)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33394/jpu.v3i2.5371

Abstract

This community service program aims to improve the ability of partners in compiling financial reports in accordance with applicable standards, increase the ability of partners to use digital marketing, and increase understanding about maintaining health when work in building stores. The implementation method is by providing training, counseling and mentoring. Subject in this program is Artha Guna Sasih’s owners and employees. Instrument of this program is using the shared questionnaire before and after execution. The evaluation stage is carried out by seeing whether there is an increase in understanding of the non-collectible receivables, the financial management field will provide counseling on how to do good marketing by utilizing digital marketing and the medical field will provide counseling on how to maintain health in the midst of a pandemic and hazardous substances contained in building materials such as cement. The results of the service will provide counseling on how to make non-collectible receivables, the financial management field will provide counseling on how to do good marketing by utilizing digital marketing and the medical field will provide counseling on how to maintain health in the midst of a pandemic and hazardous substances contained in building materials such as cement.
Strategies for Developing Household Financial Management and Strengthening Entrepreneurial Intention for Recipient Members of the Family Hope Program in West Denpasar – Bali PRAMANA, Made Surya; PUTRA, I Putu Iwan Pramana; IDAWATI, Ida Ayu Agung; BARRETO, Vital Nascimento
Akuntansi dan Humaniora: Jurnal Pengabdian Masyarakat Vol. 4 No. 3 (2025): Akuntansi dan Humaniora: Jurnal Pengabdian Masyarakat (Oktober – Januari 2026)
Publisher : PT Keberlanjutan Strategis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38142/ahjpm.v4i3.1674

Abstract

Pemecutan Kelod is one of the villages in Denpasar city that is the target of assistance from the Indonesian government program. The assistance program provided to the Pemecutan Kelod village community is the Family Hope program. The family hope program aims to improve the welfare of the community and enable them to escape from poverty. Improving the community's abilities and skills needs to be done to maximize financial independence. This international collaborative service program aims to increase public understanding of financial literacy, financial management and interest in independent entrepreneurship. The target of this program is the community that receives assistance from the Family Hope program in Pemecutan Kelod Village, Denpasar City. The methods used were initial observation, in-depth interviews, group discussion forums, training and education, pre-tests and post-tests. The outcome and goal of this international collaborative community service program was to educate people about the importance of financial literacy in managing household and small business finances, as well as to increase community interest in entrepreneurship using their existing capital and skills. The program was successful, and post-test results indicated that the community understood the importance of financial literacy and independent entrepreneurship.
The Role of Brand Image in Mediating the Influence of Green Marketing on the Decision to Purchase Galloon Packaged Mineral Water from the Aqua Brand PARAMANANDA, Nyoman; IDAWATI, Ida Ayu Agung
International Journal of Environmental, Sustainability, and Social Science Vol. 4 No. 6 (2023): International Journal of Environmental, Sustainability, and Social Science (Nov
Publisher : PT Keberlanjutan Strategis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38142/ijesss.v4i6.894

Abstract

The decline in the position of the Aqua brand mineral water is reflected in the decline in the Top Brand index ranking. It indicates a change in consumer purchasing decisions regarding Aqua brand gallon bottled mineral water due to the issue of BPA content, which is unhealthy or environmentally friendly. This research aims to determine the role of brand image in mediating the influence of green marketing on the decision to purchase gallon bottled mineral water from the Aqua brand. The method for determining the sample in the research is non-probability sampling with a purposive sampling technique. The population in this study were all consumers of Aqua brand gallon bottled mineral water. The data analysis technique uses path analysis. The research results show that green marketing has a positive and significant effect on purchasing decisions, green marketing has a positive and significant effect on brand image, brand image has a positive and significant effect on purchasing decisions, and green marketing has an indirect effect on purchasing decisions through brand image.
Credit Institutions in Improving the Village Economy Through Village-Owned Enterprises and Traditional Village Joint Enterprises in Kutuh Village, Bali PRAMANA, Made Surya; PUTRA, I Putu Iwan Pramana; IDAWATI, Ida Ayu Agung
International Journal of Environmental, Sustainability, and Social Science Vol. 5 No. 1 (2024): International Journal of Environmental, Sustainability, and Social Science (Jan
Publisher : PT Keberlanjutan Strategis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38142/ijesss.v5i1.932

Abstract

Village development is one way to contribute to the country's economy. One way is to build a business unit that is able to maximize village potential and is able to manage village assets and resources in a sustainable manner. The aim of this research is to determine the role of Village Finance Institutions (LPD) in efforts to improve the performance of Manik Mas Village-Owned Enterprises ( BUMDes ) in Kutuh Village and Baga Utsaha Manunggal Traditional Village (BUMDA) in Kutuh Village, Badung Regency is in order to be able to improve the economy of Kutuh Village. This research is an explanatory qualitative research that uses primary and secondary data. The data in this research was collected using observation techniques, in-depth interviews and documentation. The data analysis technique uses NVivo 12 Pro software to generate related keywords among the data resulting from in-depth interviews with participants. The keywords obtained will be analyzed and conclusions will be made regarding the role of LPD in improving the economy of Kutuh Village through BUMDes and BUMDA. The results of the analysis show that the LPD of Kutuh Village collaborates with BUMDes and BUMDA in the form of providing fund savings services and providing credit with interest that has been approved by both parties. Apart from that, BUMDes and BUMDA contribute to the economy in Kutuh Village in the form of absorbing labor that only comes from the Kutuh Village community, developing and managing the village's tourism potential professionally and contributing income to Kutuh Village.
Co-Authors A.A Ngrh Mayun Narindra Anak Agung Istri Pradnyani Dewi Aprianto, Ni Gede BARRETO, Vital Nascimento Dharmesti Wijaya I GEDE SURYA PRATAMA I Komang Arthur Mahendra I Nyoman Sutapa I Wayan Januadi IB Agustya Mahaputra Indraningrat, Anak Agung Gede Januadi, I Wayan Legis Ocktaviana Saputri Made Dharmesti Wijaya Made Surya Pramana Mandasari, IA Cynthia Saisaria N PARAMANANDA N. Paramananda N. Paramananda N. Paramananda, N. Paramananda Narindra, A.A Ngrh Mayun Narindra, Ngurah Mayun Ni Gusti Ayu Agung Trisna Putri Ni Luh Made Mahendrawati Ni Luh Putu Indiani Ni Luh Putu Ratna Wahyu Lestari Ni Luh Putu Setia Dewi Ni Putu Gita Mahayani Paramananda, N. Paramananda, Nyoman Pertama, I Gde Agung Wira Pramana, Made Surya Putra, I Komang Agus Sedana Putra, I Putu Iwan Pramana Putu Arya Suryanditha Putu Dian Pradnyanitasari, Putu Dian Putu Diantara Yasa Putu Yudha Asteria Putri Saputri Legis Ocktaviana Setena, Made Sudarmini, Ketut Sumartini, Ade Ruly Suriani, Ni Nyoman Utama, I Kadek Andika Budi Vital Nascimento BARRETO Wahyu Antari Wijaya Wahyu Antari Wijaya YAMAWATI, Ni Kd. Sioaji Yuliana Alexia Idar