Article Per Year (5 Year)
p-Index From 2020 - 2025
3.284
P-Index
This Author published in this journals
All Journal Jurnal Riset Ekonomi & Bisnis Journal of Economics, Business, & Accountancy Ventura Matra Pembaruan: Jurnal Inovasi Kebijakan Journal of Economic, Bussines and Accounting (COSTING) Journal of Humanities and Social Studies Journal of Education, Humaniora and Social Sciences (JEHSS) Jambura Journal of Educational Management Referensi : Jurnal Ilmu Manajemen dan Akuntansi SULTANIST: Jurnal Manajemen dan Keuangan Maker: Jurnal Manajemen Management Studies and Entrepreneurship Journal (MSEJ) Nusantara Science and Technology Proceedings Jurnal Ilmiah Wahana Pendidikan Jurnal Ilmu Manajemen Advantage Arus Jurnal Sosial dan Humaniora East Asian Journal of Multidisciplinary Research (EAJMR) Journal Of Human And Education (JAHE) Economos : Jurnal Ekonomi dan Bisnis
Nuruni Ika KW
FE UPNV Jawa Timur
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Chemical Engineering, Chemistry & Bioengineering Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Medicine & Pharmacology Public Health Social Sciences Other

Published : 24 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search
Journal : Referensi : Jurnal Ilmu Manajemen dan Akuntansi

 1 
PENGARUH CUSTOMER EXPERIENCE DAN PERSEPSI HARGA TERHADAP MINAT BELI ULANG APLIKASI STREAMING DISNEY+ HOTSTAR Rahmadhani, Novia Rizky; Wardhani, Nuruni Ika Kusuma
Referensi : Jurnal Ilmu Manajemen dan Akuntansi Vol 12, No 3 (2024)
Publisher : Unitri Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33366/ref.v12i3.6231

Abstract

The research intends  to explore as well as assess the impact of customer experience also price perception on repurchase interest for the Disney+ Hotstar streaming service. This study was conducted with 110 respondents, all of whom were Disney+ Hotstar customers living in Surabaya. The purposive sampling approach was employed, and the study was quantitative. The data will be measured and analyzed using SmartPLS. The study explains that: (1) Customer Experience has a significant impact on repurchase interest for the Disney+ Hotstar streaming service, and (2) Price Perception positively influences repurchase interest.
PENGARUH ARTIBUT PRODUK DAN BRAND TRUST TERHADAP KEPUTUSAN PEMBELIAN PRODUK SUNSCREEN GLAD2GLOW DI KOTA SURABAYA Pratama, Ovitia Rerolia Fitria; Wardhani, Nuruni Ika Kusuma
Referensi : Jurnal Ilmu Manajemen dan Akuntansi Vol 12, No 3 (2024)
Publisher : Unitri Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33366/ref.v12i3.6232

Abstract

The younger generation in Indonesia is now becoming more concerned with the health of the skin, so the use of sunscreen is increasing. When someone decides to buy sunscreen, things like how good the product is and how much they trust a brand is crucial. The aim of this research is to see how Product Attributes and Brand Trust influence the Purchase Decision of Glad2Glow Sunscreen Products in Surabaya City. The sampling approach was targeted with a total of 90 survey respondents. This research method is a quantitative method with the Partial Least Square method. (PLS). The results of this study show that Product Attributes have a positive influence on Purchase Decisions, and Brand Trust has a positive effect on Purchasing Decision.
Co-Authors Ahcmady, Anggie Christian Nur Alifia, Firza Tsamara Amelia, Novi Amirah, Anandah Anggraeni, Aulia Dwi Anisah, Azmi Listya Dewanti, Illona Ratna Ignatia Martha Hendrati Ilmiah, Ismiatul Ismail, Rizky Riza Nur Aisyah, Afinatus Nurhadi, Hana Nazara Putri Perdana, Ramadhanty Khansaputri Pratama, Ovitia Rerolia Fitria Rahma, Tanzalina Aulia Rahmadhani, Novia Rizky Ryandini, Fadilla Safira, Adelia Mayang Santoso, Anugrah Bayu Sauki, Moch Syahrir Septentia, Icasania Sholihah, Dewi Deniaty Sishadiyati Syaifudin, Syanita Lailatussa’adah Thalib, Mochammad Rayyan Tri Kartika Pertiwi Utomo, Diajeng Intan Putri Zumrotul Fitriyah, Zumrotul