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All Journal Journal of Humanities and Social Studies Jurnal MEBIS (Manajemen dan Bisnis) Budimas : Jurnal Pengabdian Masyarakat JOURNAL OF BUSINESS AND ECONOMICS RESEARCH (JBE) Nusantara Science and Technology Proceedings Bima Abdi: Jurnal Pengabdian Masyarakat Batara Wisnu : Indonesian Journal of Community Services Journal Of Human And Education (JAHE) Jurnal Pengabdian Masyarakat Bhinneka Jurnal Pemberdayaan: Publikasi Hasil Pengabdian kepada Masyarakat (JPM ITTC ) IIJSE El-Mujtama: Jurnal Pengabdian Masyarakat Al-Ijtimā: Jurnal Pengabdian Kepada Masyarakat As-Syirkah: Islamic Economic & Financial Journal
Sholihah, Dewi Deniaty
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Religion Agriculture, Biological Sciences & Forestry Arts Humanities Chemical Engineering, Chemistry & Bioengineering Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Materials Science & Nanotechnology Medicine & Pharmacology Public Health Social Sciences Other

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Pemanfaatan Digital Branding UMKM Barongan Wisanggeni Guna Mendukung Tercapainya SDGs Desa Kewirausahaan Negara, Muhammad Handito Perwira; Sholihah, Dewi Deniaty
Jurnal Pemberdayaan: Publikasi Hasil Pengabdian Kepada Masyarakat Vol. 2 No. 2 (2023): Juli - Desember
Publisher : CV. ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47233/jpmittc.v2i2.1086

Abstract

SMALL AND MEDIUM ENTERPRISES (UMKM) play a crucial role in creating jobs, distributing income, and supporting economic growth. The mastery of information and communication technology provides opportunities for UMKM through social media platforms like YouTube and Instagram. Digital strength and effective branding strategies are essential for UMKM Barongan Wisanggeni Art Gallery to face technological advancements and meet the demands of sophisticated consumers. In the context of sustainable development, Kelompok KKNT 27 supports the Sustainable Development Goals (SDGS) of Entrepreneurship Village by empowering the local economy and creating a competitive environment for future generations. The objective of this initiative is to provide education on branding for entrepreneurs and enhance the target market through product branding. The target beneficiaries are the general public in Ngadirejo Village, Blitar City. The implementation of the SDGS of Entrepreneurship Village and digital branding is expected to achieve economic independence and support sustainable development. This activity represents a tangible step in supporting UMKM and the local economy towards inclusive development.
GAMBARAN TECHNOLOGY ACCEPTANCE MODEL MAHASISWA PADA FINANCIAL TECHNOLOGY (E-WALLET) Mawardi, Alfiandi Imam; Sholihah, Dewi Deniaty
Jurnal Mebis Vol. 6 No. 1 (2021): Juli 2021
Publisher : UPN "Veteran" Jawa Timur

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33005/mebis.v6i1.222

Abstract

Kesadaran digitalisasi keuangan pada generasi muda khususnya mahasiswa telah membuat pertumbuhan Financial Technology berkembang begitu pesat. Dengan perkembangan tersebut, akan sangat menarik melihat faktor yang mempengaruhi terhadap penggunaan E-Wallet. Penelitian ini untuk mengukur faktor-faktor yang mempengaruhi Technology Acceptance Model dari perspektif mahasiswa dalam penggunaan Financial Technology (E-Wallet). Hasil menunjukan bahwa Perceived Usefulness dan Perceived Ease to Use berpengaruh positif terhadap Intention to Use secara langsung. Penelitian ini juga mengindikasikan bahwa Attitude yang menjadi variabel moderasi juga berpengaruh positif terhadap Intention to Use. Kesimpulan dalam penelitian ini dapat menjadi rujukan penelitian berikutnya terkait implementasi maupun simulasi e-wallet yang diinginkan oleh mahasiswa.
Enhancing Udeng Pacul Gowang Craftmen’s Business Through Technology: A Community Service Initiative in Wonoayu, Pagerngumbuk, Sidoarjo Nurratri TR, Januari Pratama; Warmana, G. Oka; Sholihah, Dewi Deniaty
Nusantara Science and Technology Proceedings 8th International Seminar of Research Month 2023
Publisher : Future Science

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.11594/nstp.2024.4134

Abstract

The Udeng craftsmen in Sidoarjo have traditionally adhered to rudimentary techniques and order-based marketing approaches to sustain their livelihoods. Conversely, in the contemporary digital era, the ubiquity of technology is undeniable. This academic paper elucidates the outcomes of a community service initiative aimed at elevating the udeng pacul gowang craftsmen in Wonoayu, Pagerngumbuk, Sidoarjo, by harnessing the potential of technology in their business endeavors. Furthermore, this community service comprises three principal activities, each firmly grounded in the corresponding theoretical framework of “pillars of a digital ecosystem for enterprises”. To commence, the community received training in the proficient management of digital-based financial record-keeping, facilitated through the utilization of an Android application known as "BukuKas." Subsequently, with regards to digital marketing, udeng craftsmen were taught the utilization of digital platforms such as WhatsApp for Business and Instagram for business purposes. Additionally, they were encouraged to develop their electronic product catalogs, thereby enhancing their proficiency in product photography. Lastly, udeng craftsmen were equipped with knowledge pertaining to cybersecurity, encompassing topics such as copyright protection and cybersecurity threats, including cyber scams. This comprehensive community service initiative contributes to the enhancement of financial literacy and the development of digital marketing capabilities among small and medium-sized enterprises. Moreover, this research aligns with the principles of community economic growth in accordance with Sustainable Development Goals, notably with a focus on promoting decent work and economic growth.
Pendampingan Proses NIB Dan Sertifikasi Halal Bagi Pelaku UMKM Kelurahan Sidotopo Wetan Kecamatan Kenjeran Kota Surabaya Saputra, Dimas Ilham; Sholihah, Dewi Deniaty
Al-Ijtimā': Jurnal Pengabdian Kepada Masyarakat Vol 5 No 2 (2025): April
Publisher : Lembaga Penelitian, Publikasi Ilmiah dan Pengabdian kepada Masyarakat (LP3M)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53515/aijpkm.v5i2.232

Abstract

Program bantuan perolehan Nomor Induk Berusaha (NIB) dan sertifikasi halal berperan penting dalam pemberdayaan Usaha Mikro, Kecil, dan Menengah (UMKM) di Sidotopo Wetan, Surabaya. Dinas Koperasi Surabaya menyelenggarakan program ini menggunakan pendekatan partisipatif melalui survei langsung, sosialisasi, dan registrasi terpandu melalui sistem OSS dan SiHalal. Inisiatif ini bertujuan untuk meningkatkan kepatuhan hukum UMKM, memastikan produk mereka memenuhi standar halal sekaligus memperkuat daya saing pasar mereka. Hasil dari program ini menunjukkan peningkatan kesadaran dan kapasitas hukum di kalangan pelaku UMKM, berkontribusi terhadap pertumbuhan ekonomi berkelanjutan dan meningkatkan kepercayaan konsumen.
PENGEMBANGAN UMKM MELALUI PELATIHAN STANDARD OPERATIONAL PROCEDURE MENUJU UMKM NAIK KELAS Wicaksono, Bagas Satrio; Sholihah, Dewi Deniaty
Batara Wisnu : Indonesian Journal of Community Services Vol. 5 No. 1 (2025): Batara Wisnu | Januari - April 2025
Publisher : Gapenas Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53363/bw.v5i1.328

Abstract

The preparation of standard operating procedures (SOP) for UMKM is very important. The preparation of SOP has benefits in creating systematic, efficient and effective operations and can help maintain the stability of employee performance and the quality of the products produced. In Gubeng Village, there are many UMKM that do not have clear SOP. Based on this gap, SOP design and socialization activities were carried out on UMKM in Gubeng Village with the aim of providing insight and understanding of the importance of SOP in the Company and facilitating favorable conditions to realize each activity used in the method. This study includes data collection using observation, interviews and notes. In this study, the results obtained were SOP for purchasing raw materials, SOP for storing raw materials, SOP for the production process, SOP for storing products, SOP for selling products, SOP for distributing products
Building Trust or Masking Reality? The Effects of Brand Image, Greenwashing, and Influencer Marketing on Sustainable Buying Behavior in Indonesia Skincare Product Yudistira, Alya Daywa; Aminah, Siti; Sholihah, Dewi Deniaty
Journal of Business and Economics Research (JBE) Vol 6 No 2 (2025): June 2025
Publisher : Forum Kerjasama Pendidikan Tinggi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47065/jbe.v6i2.7501

Abstract

This study aims to analyze the influence of brand image, greenwashing, and influencer marketing on green purchase intention for Somethinc skincare products in Surabaya. The research addresses the issue of consumers' limited understanding of green marketing practices and their impact on the intention to purchase environmentally friendly products, particularly among local brands. This quantitative research employs a descriptive approach. Data were collected through questionnaires distributed to 128 respondents selected using purposive sampling, and analyzed using Partial Least Square (PLS) with the SmartPLS software. The results show that brand image has a significant positive effect on green purchase intention, with a coefficient value of 0.412 and a p-value <0.05. Greenwashing has a negative but not significant effect (coefficient -0.087; p-value > 0.05), while influencer marketing has a positive but not significant effect (coefficient 0.143; p-value > 0.05). These findings indicate that a positive perception of brand image is the main factor driving consumers' intention to purchase environmentally friendly skincare products, whereas the effects of greenwashing and influencer marketing are not statistically significant. The implications of this study highlight the importance of strengthening brand image in sustainable marketing strategies for the local skincare industry, amid increasing consumer awareness of environmental issues.
THE INFLUENCE OF GREEN PRODUCT, GREEN BRAND IMAGE, AND BRAND AMBASSADOR ON PURCHASE INTENTION FOR MIE LEMONILO X NCT DREAM Sauki, Moch Syahrir; Wardani, Nuruni Ika Kusuma; Sholihah, Dewi Deniaty
JHSS (JOURNAL OF HUMANITIES AND SOCIAL STUDIES) Vol 9, No 1 (2025): Journal of Humanities and Social Studies
Publisher : UNIVERSITAS PAKUAN

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33751/jhss.v9i1.11331

Abstract

K-pop is a popular trend with a massive fan base. Enthusiasts often exhibit obsessive, consumptive, hysterical, and addictive behaviors toward K-pop-related items. At the Food and Hospitality Indonesia (FHI) 2023 event, Lee Seung Hoon reported remarkable growth in the export of Korean food and beverage products to Indonesia, including a 25.8% increase in instant noodle exports. This research aims to examine the influence of Green Product, Green Brand Image, and Brand Ambassador variables on the Purchase Intention of Lemonilo x NCT Dream products.The study employs a quantitative research method, with a sample size of 80 respondents determined using the Likert formula. The sampling technique applied is Purposive Sampling, and data analysis was conducted using the Partial Least Square (PLS) program. The results reveal that green product, green brand image, and brand ambassador variables significantly influence consumer purchase intention for Lemonilo x NCT Dream products.
Revitalisasi Limbah Botol Plastik melalui Ecocraft sebagai Inovasi Produk Ramah Lingkungan di Kota Surabaya Manalu, Eva Rianti; Azizi, Feni Yulia Amatul; Wynneputri, Juliet Kasih Faatihannisa; Hidayah, Sulis Safaatin; Sholihah, Dewi Deniaty
Jurnal Pengabdian Masyarakat Bhinneka Vol. 4 No. 1 (2025): Bulan September
Publisher : Bhinneka Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58266/jpmb.v4i1.420

Abstract

Masalah limbah plastik, khususnya botol plastik sekali pakai masih menjadi tantangan serius di wilayah perkotaan termasuk Kota Surabaya. Kurangnya pemanfaatan limbah plastik secara kreatif menyebabkan penumpukan sampah dan rendahnya kesadaran masyarakat akan nilai ekonomis dari limbah tersebut. Kegiatan pengabdian kepada masyarakat ini bertujuan untuk memberikan solusi alternatif pengelolaan limbah botol plastik melalui pendekatan Ecocraft yaitu pelatihan pembuatan kerajinan tangan berbasis daur ulang. Program dilaksanakan oleh mahasiswa KKN-T Universitas Pembangunan Nasional “Veteran” Jawa Timur di Kelurahan Manukan Wetan dengan metode partisipatif. Tahapan kegiatan meliputi observasi, sosialisasi, pelatihan teknis, praktik pembuatan produk hingga evaluasi. Hasil kegiatan menunjukkan adanya peningkatan keterampilan warga dalam mengolah botol plastik menjadi produk kreatif yang memiliki nilai estetika dan potensi ekonomis seperti pot bunga, hiasan meja dan wadah serbaguna. Kegiatan ini juga meningkatkan kesadaran masyarakat terhadap pentingnya pengelolaan limbah dan potensi inovasi produk ramah lingkungan berbasis komunitas. Program Ecocraft terbukti efektif sebagai sarana edukasi lingkungan sekaligus strategi awal dalam membangun ekonomi sirkular di tingkat lokal secara berkelanjutan.
Pemberdayaan Masyarakat melalui Pelatihan Pembuatan Eco Enzyme untuk Mendukung Ekonomi Sirkular di Kelurahan Manukan Kulon Rasyid, Fenanda Almira; Adelia, Grisska; Febrianty, Eva Nur; Salsabila, Wiranti; Sholihah, Dewi Deniaty
Bima Abdi: Jurnal Pengabdian Masyarakat Vol. 5 No. 3 (2025): Bima Abdi: Jurnal Pengabdian Masyarakat
Publisher : Yayasan Pendidikan Bima Berilmu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53299/bajpm.v5i3.2585

Abstract

Pengelolaan sampah organik, khususnya sisa makanan, menjadi tantangan lingkungan di Indonesia dengan kontribusi sebesar 39,79% dari total timbulan sampah nasional, dan mencapai 55,48% di Kota Surabaya. Rendahnya praktik pengolahan di tingkat rumah tangga memperburuk beban Tempat Pemrosesan Akhir (TPA) dan berdampak pada kualitas lingkungan. Kegiatan pengabdian kepada masyarakat ini bertujuan untuk memberdayakan warga Kelurahan Manukan Kulon melalui pelatihan pembuatan eco enzyme sebagai upaya pengelolaan sampah organik berbasis ekonomi sirkular. Kegiatan ini menggunakan pendekatan Assets Based Community Development (ABCD), terdapat lima tahapan kunci dalam pelaksanaanya. Kegiatan ini melibatkan 33 ibu rumah tangga, dengan materi meliputi konsep, manfaat, proses pembuatan, dan aplikasi eco enzyme. Evaluasi pengetahuan dilakukan sebelum dan sesudah pelatihan menggunakan kuesioner. Hasil menunjukkan peningkatan pengetahuan peserta dari 30% menjadi 95% serta peningkatan minat mempraktikkan eco enzyme secara mandiri hingga 98%. Program ini berpotensi mengurangi sampah organik rumah tangga hingga 50%, sekaligus menghasilkan produk multifungsi seperti pembersih ramah lingkungan, pupuk cair, dan pengusir hama. Kegiatan ini tidak hanya mendukung pencapaian SDGs poin 12 tetapi juga menegaskan pentingnya edukasi berkelanjutan dan keterlibatan masyarakat dalam pengelolaan sampah yang berkelanjutan.
Implementasi QRIS (QR Code Indonesian Standard) sebagai Media Pembayaran Elektronik bagi UMKM di Kelurahan Gunung Anyar Tambak Asofa, Elma Dina; Sholihah, Dewi Deniaty
Journal Of Human And Education (JAHE) Vol. 4 No. 1 (2024): Journal Of Human And Education (JAHE)
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jh.v4i1.511

Abstract

Kementerian Koperasi dan UKM, jumlah UMKM saat ini mencapai 64,2 juta dengan kontribusi terhadap PDB sebesar 61,07% atau senilai 8.573,89 triliun rupiah (UMKM Menjadi Pilar Penting Dalam Perekonomian Indonesia, n.d.). Namun salah satu masalah yang dialami UMKM adalah adopsi digital yang masih rendah, seperti dalam penggunaan media pemasaran, keuangan,. pencatatan laporan dan transasksi pembayaran. Padahal, digitalisasi memberi banyak manfaat peluang bagi para pelaku UMKM agar mereka dapat mendominasi pasar domestik untuk meningkatkan efisiensi dan produktivitasnya. Di Kelurahan Gunung Anyar Tambak para pelaku UMKM masih minim kesadaran dan keterampilan dalam penggunaan teknologi. Tujuan kegiatan pengabdian ini adalah untuk mengedukasi pelaku UMKM akan pentingnya digitaliasi salah satunya dengan meregenerasi sistem pembayaran dari yang manual menjadi pembayaran elektronik. Dengan menerapkan teknologi digital seperti QRIS, pelaku UMKM dapat mempermudah prosesnya, meningkatkan daya saing, meningkatkan inklusi keuangan, dan berkontribusi terhadap pertumbuhan ekonomi berkelanjutan. Metode pelaksanaan yang digunakan dalam kegiatan pengabdian ini adalah dengan melakukan survey, wawancara, dan sosialisasi mengenai pentingnya meregenerasi sistem pembayaran manual menjadi sistem pembayaran elektronik pada pelaku UMKM Kelurahan Gunung Anyar Tambak.
Co-Authors Adelia, Grisska Alwiyah Alwiyah Asofa, Elma Dina Azizi, Feni Yulia Amatul Azzahra, Nabilah Rosa Febrianty, Eva Nur G. Oka Warmana, G. Oka Hidayah, Sulis Safaatin Jannati, Fadhilla Yasmin Manalu, Eva Rianti Mawardi, Alfiandi Imam Negara, Muhammad Handito Perwira Nurratri TR, Januari Pratama Nuruni Ika KW Putri, Devita Wahyu Aulia Ramadhan, Ilham Syahrul Ramadhani, Muhammad Syahrul Rasyid, Fenanda Almira Rouf, Muhammad Abdul Salsabila, Wiranti Saputra, Dimas Ilham Sauki, Moch Syahrir Simamora, David Rivano Siti Aminah Wahyu, Suciati Rindang Wicaksono, Bagas Satrio Wynneputri, Juliet Kasih Faatihannisa Yudistira, Alya Daywa Zuhro, Umi Alfiatuz Zumrotul Fitriyah, Zumrotul