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All Journal JEJAK Journal of Indonesian Tourism and Development Studies Jurnal Penelitian Ekonomi dan Bisnis MEDIA Jurnal Manajemen Teori dan Terapan Proceeding SENDI_U Jurnal Maneksi (Management Ekonomi Dan Akuntansi) Journal of Management and Bussines (JOMB) International Journal Of Science, Technology & Management (IJSTM) Economics and Digital Business Review Jurnal CULTURE (Culture, Language, and Literature Review) Jurnal Ilmiah Manajemen, Bisnis dan Kewirausahaan Innovative: Journal Of Social Science Research Indo-Fintech Intellectuals: Journal of Economics and Business Economic Development Analysis Journal Jurnal Ekonomi, Manajemen, Akuntansi
Hertiana Ikasari
Fakultas Ekonomi Dan Bisnis, Universitas Dian Nuswantoro, Semarang
Aerospace Engineering Agriculture, Biological Sciences & Forestry Humanities Automotive Engineering Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mechanical Engineering Public Health Social Sciences Transportation Other

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Journal : Innovative: Journal Of Social Science Research

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Studi terhadap Minat Beli Ulang pada Hidden Gem Warga Lokal Kafe Bagus Ady Wijaya; Handy Nur Cahya; Hertiana Ikasari; Nanda Adhi Purusa
Innovative: Journal Of Social Science Research Vol. 5 No. 1 (2025): Innovative: Journal Of Social Science Research
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/innovative.v5i1.17931

Abstract

Penelitian ini menguji pengaruh kualitas produk, harga, lokasi, dan suasana toko terhadap minat beli ulang konsumen di Warga Lokal Kafe, Semarang. Minat beli ulang sangat penting di tengah persaingan ketat industri kafe. Dengan metode kuantitatif, penelitian ini menyebarkan kuesioner kepada 115 responden yang telah melakukan minimal dua kali pembelian. Data dianalisis menggunakan PLS-SEM. Hasil menunjukkan bahwa kualitas produk, harga, lokasi, dan suasana toko berpengaruh positif dan signifikan terhadap minat beli ulang, dengan pengaruh terbesar pada lokasi, diikuti oleh harga, suasana toko, dan kualitas produk. Penting bagi Warga Lokal Kafe untuk meningkatkan kualitas produk, penyesuaian harga, aksesibilitas, dan suasana toko untuk menarik serta mempertahankan pelanggan.
Co-Authors Abd. Rasyid Syamsuri AGUS PRAYITNO Ariati Anomsari Awanis Linati Haziroh Azhar, Avantika Zackey Bagus Ady Wijaya Diana Puspitasari Farida, Ida Firnanda, Muhammad Alul Hadi, Saiful Nur Handy Nur Cahya Hilal Maulana Prayoga Ida Farida Ida Farida Izzati, Septifiani Nurulita Mahardhika, Fawwaz Shele Mila Sartika Misli, Nurul Auliatul Muhammad Helga Rizkiawan Nanda Adhi Purusa Ngatindriatun Ngatindriatun Perdana, Tito Aditya Piji Pakarti Rasyad, Galih Bahrul Allam Sih Darmi Astuti Sukandar Nur, Haris Suryakencana Wibowo, Mochammad Eric Wibowo, Mochammad Eric Suryakencana