Claim Missing Document
Check
Articles

Found 22 Documents
Search

Utilization Utilization of E-Commerce in Efforts to Increase Sales of Micro Small Medium Enterprises (MSMEs) in Kelurahan Kampung Empat, Tarakan City. Nurul Hidayat; Inang Aria Arifin
International Journal Of Community Service Vol. 1 No. 3 (2021): November 2021 (Indonesia - Malaysia)
Publisher : CV. Inara in Colaboration with www.stie-sampit.ac.id

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51601/ijcs.v1i3.48

Abstract

Currently, information technology has become a necessity that organizations or companies must own to improve each service produced. The growing evidence of this and the easy role of information technology and information systems among organizations for large businesses and many Micro, Small, and Medium Enterprises (MSMEs) can survive in the face of increasingly fierce competition today. Tarakan City Statistics in 2020 recorded as many as 13,427 MSMEs spread in Tarakan City. These data indicate an increase in the number of SMEs in Tarakan City. The number of new businesses emerging requires these business actors to survive and compete to maintain the sustainability of their business. The outputs produced in this PKM activity include 1) Increased knowledge and ability of the community regarding online-based technology, especially the online shop for Micro, Small, and Medium Enterprises (MSMEs) in the Kampung Empat area ​​Tarakan City. 2) Micro, Small, and Medium Enterprises (MSMEs) have online stores that they can manage independently. 3) Micro, Small, and Medium Enterprises (MSMEs) can be more motivated to understand the use of existing technology. Business people can increase their business activities (buying and selling), either their products or outside products from online stores.
Digitalisasi Pemasaran dan Pemberdayaan UMKM: Upaya Meningkatkan Ekonomi Desa Liagu, Sekatak, Bulungan Ferawati Usman; Syahran Syahran; Nurul Hidayat; Maya Novita; Nurjannah Tunaima
Community Engagement and Emergence Journal (CEEJ) Vol. 5 No. 3 (2024): Community Engagement & Emergence Journal (CEEJ)
Publisher : Yayasan Riset dan Pengembangan Intelektual

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/ceej.v5i3.6152

Abstract

Program pemberdayaan Usaha Mikro, Kecil, dan Menengah (UMKM) di Desa Liagu, Kecamatan Sekatak, Kabupaten Bulungan, bertujuan untuk meningkatkan kesejahteraan ekonomi masyarakat melalui inovasi digitalisasi pemasaran. Dalam upaya ini, kami melaksanakan sosialisasi dan pelatihan yang berfokus pada pemanfaatan teknologi digital untuk memperkuat daya saing UMKM. Program ini melibatkan kolaborasi antara pemerintah, akademisi, dan sektor swasta, yang sangat penting dalam menciptakan ekosistem yang mendukung pertumbuhan UMKM. Melalui pelatihan berkelanjutan mengenai digital marketing dan teknologi informasi, pelaku UMKM diberikan keterampilan yang diperlukan untuk mengembangkan usaha mereka, termasuk produk lokal seperti Terasi Udang Liagu. Kami juga menekankan pentingnya peningkatan infrastruktur internet di daerah terpencil serta akses terhadap sumber pembiayaan. Hasil dari program ini diharapkan dapat membawa perubahan positif bagi ekonomi lokal dan memberikan dampak yang signifikan bagi kesejahteraan masyarakat secara keseluruhan.
Co-Authors Aan Digta Malik Adinda Putri Sudiyadi Aenun Mardiah Ahmad Juliana Ahmad Juliana Ahmatang Ahmatang Ahmatang Ahmatang Alif Fathin Bimanta Alya Azizah Alya Ramadani Amilia Ananova Anjani Anna Peni Sogen Ardyansyah Ardyansyah Arini Amran Audi Audi Aulia Fasih Yusuf Ayu Juliana Budi Hasyim Charla Ta’bi Sulung Cheng-Wen Lee Deni Marsha Deswita Aristyaningrum Devi Anisa Sucianingrum Dodi Apriadi Dori Rachmawani Dwi Novitasari Edowardus Edowardus Ferawati Usman Firdasari Indamala Fitri Dwi Ningtyas Gusti Ayu Jessika Hajrah Hajrah Hansen Thong Inang Aria Arifin Indah Sari Irfan Selutan Jeklyn Seba Simon Jordan Tija Sunli Joya Safira Purnomo karunia, Erick Khairun Nisa Kristio Almafonsius Lepi Kristiani Uleh Lusi Pasorong M. Adri Novian Malik, Aan Digita Marcella Rissa Maya Maya Maya Novita Meilia Fatika Sari Merlin Merlin Mestika Sekarwinahyu Milwan, Milwan Muh. Aiman Muh. Irfandy Azis Muhamad Rizky Darmawan Muhammad Fauzan Firdaus Muhammad Robithul Alami Mulida Aflina Nabila Nabila Nadiah Nadiah Nailla Mariana Nazwa Azzahra Dzaky Nia Ramadani Nizhammuddin A.B Nizhamuddin AB Nur Jannah Nur Siah Agis Hanira Nuraeni Nuraeni Nurjannah Tunaima Nursia Nursia Prima Yudha R.I Purwaningsih Putri Maya Sari Rafif Fadillah F. Rasti Adistia Reski Yusuf Revalina Aurelia aurita Ribiyansari Ribiyansari Ribkayanti Mikal Rinda Dwi Ariyanti Rizgina Fauzia Rizha Nurul Hidayah Rizka Istianitati Tasa Roni Padliansyah Sabila Septiana Saras Andriani Shalahuddin Silvana Yusuf Sudarto Sudarto Sudarto Sudarto Suhendra Syafran Suryaningsih syahran syahran Try Rubianto Usman Ali Vebry Octavin Mangiri Veronika Veronika Windi Yulia Ulang Dari Wita Amelia Zarah Nur Afifah