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All Journal Journal of Economic, Bussines and Accounting (COSTING) Jurnal Ilmiah Edunomika (JIE) Jurnal Multidisiplin West Science West Science Business and Management West Science Journal Economic and Entrepreneurship
Asep Supriadi
Universitas Sultan Ageng Tirtayasa
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education

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Pemanfaatan E-Commerce dalam Pemasaran Hasil Pertanian: Kelebihan dan Tantangan di Era Digital Dyan Triana Putra; Idam Wahyudi; Rissa Megavitry; Asep Supriadi
Jurnal Multidisiplin West Science Vol 2 No 08 (2023): Jurnal Multidisiplin West Science
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/jmws.v2i08.590

Abstract

Pemanfaatan e-commerce dalam pemasaran produk pertanian telah mengubah lanskap agribisnis di era digital. Penelitian ini menggunakan pendekatan analisis bibliometrik untuk mengeksplorasi kelebihan dan tantangan yang disajikan oleh e-commerce dalam pemasaran pertanian. Analisis ini menarik wawasan dari beragam koleksi artikel akademik, makalah konferensi, dan publikasi ilmiah. Kelompok penelitian utama diidentifikasi melalui co-authorship, co-citation, dan jaringan co-occurrence kata kunci. Hasilnya menggarisbawahi sifat multidisiplin lapangan, yang mencakup tema-tema seperti adopsi, UKM, kepercayaan, pemasaran digital, dan inovasi. Kutipan terkemuka dan karya mani, termasuk "Difusi Inovasi" oleh Rogers et al. dan "Manajemen Pemasaran: Perspektif Asia Selatan" oleh Kotler, memberikan pengetahuan dasar. Analisis ini juga menyoroti kata kunci yang sering berulang, seperti "Perdagangan," menekankan sentralitas transaksi digital, dan "Adopsi," menandakan integrasi strategi e-commerce. Selain itu, kata kunci dengan kemunculan yang lebih sedikit, seperti "Media Sosial" dan "Sumber Daya," menjelaskan aspek-aspek wacana yang bernuansa. Temuan ini berkontribusi pada peningkatan pemahaman tentang dampak e-commerce pada pemasaran pertanian, menawarkan wawasan untuk agribisnis, pembuat kebijakan, dan peneliti.
Analysis of Market Segmentation and Targeting on Market Growth Mediated by Marketing Ability on Android Products in Banten Asep Supriadi
West Science Business and Management Vol. 1 No. 05 (2023): West Science Business and Management
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsbm.v1i05.430

Abstract

This research delves into the Android product market in Banten, aiming to analyze the interplay between market segmentation, targeting strategies, marketing ability, and market growth. A sample of 287 participants provided insights into demographic characteristics, technology adoption patterns, and income levels. Employing Structural Equation Modeling with Partial Least Squares (PLS-4), the study revealed significant direct effects of market segmentation and targeting strategies on market growth. Marketing ability emerged as a crucial mediator, indicating its pivotal role in translating segmentation and targeting efforts into tangible market outcomes. The model demonstrated a strong fit, supported by high goodness-of-fit and normed fit indices. R² and Q² metrics underscored the model's explanatory power and predictive relevance for market growth. The findings offer actionable insights for businesses, emphasizing the importance of tailored strategies and the enhancement of marketing capabilities for sustained market growth.
Analysis of the Application of Operational Management in Manufacturing Companies in Bandung City: The Effect of Production Efficiency, Product Innovation, and Customer Satisfaction on Financial Performance Bambang Dwi Suseno; Efendi Sugianto; Eva Purnamasari; Asep Supriadi
West Science Journal Economic and Entrepreneurship Vol. 1 No. 11 (2023): West Science Journal Economic and Entrepreneurship
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsjee.v1i11.354

Abstract

The operational management of manufacturing companies in Bandung City plays a pivotal role in shaping their financial performance. This quantitative research aimed to analyze the implementation of operational management, with a focus on production efficiency, product innovation, and customer satisfaction, and their effects on financial performance. Structural Equation Modeling (SEM) with Partial Least Squares (PLS) was employed to assess these relationships. The research involved a sample of 130 manufacturing companies, spanning various sizes. The study found robust support for the following hypotheses: production efficiency positively influences financial performance, product innovation has a positive impact on financial performance, higher customer satisfaction is associated with improved financial performance, and there are significant interdependencies among production efficiency, product innovation, and customer satisfaction, collectively affecting financial performance. The findings emphasize the need for a holistic approach to operational management, innovation, and customer-centric strategies in manufacturing companies. These results provide valuable insights for managers and policymakers in Bandung City, offering practical recommendations for enhancing financial performance in the manufacturing sector.
Exploring the Role of Influencer Marketing and Word of Mouth on Purchasing Decisions with Consumer Trust as a Moderating Variable: Quantitative Analysis Study on E-Commerce Market in Banten Province, Indonesia Asep Supriadi
West Science Journal Economic and Entrepreneurship Vol. 1 No. 09 (2023): West Science Journal Economic and Entrepreneurship
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsjee.v1i09.429

Abstract

This study explores the complex relationships between word-of-mouth, customer trust, influencer marketing, and their combined effects on buying decisions in Banten's e-commerce markets. Data from 195 online shoppers were examined using Structural Equation Modelling with Partial Least Squares (SEM-PLS). The study finds a strong correlation between consumer trust, word-of-mouth, influencer marketing, and purchase decisions. One key component that emerged was consumer trust, which moderated the impact of word-of-mouth and influencer marketing on purchase decisions. The results provide useful information for companies looking to maximize marketing plans in the particular setting of Banten's e-commerce environment.
PERILAKU PEMBELIAN MAKANAN DAN MINUMAN HALAL DI INDONESIA OLEH MILENIAL MUSLIM DENGAN NIAT MEMBELI SEBAGAI MODERASI Mohammad Gifari Sono; Degdo Suprayitno; Eva Yuniarti Utami; Asep Supriadi; Musran Munizu
JURNAL ILMIAH EDUNOMIKA Vol 8, No 2 (2024): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v8i2.13325

Abstract

Abstrak Perilaku membeli yang dilakukan konsumen merupakan akibat yang timbul dari minat membeli dan keputusan pembelian dimasa yang akan datang akan dipengaruhi oleh niat membeli. Dalam perkembangannya, sikap terhadap perilaku konsumen ditentukan oleh keyakinan. Penelitian ini bertujuan untuk mengetahui pengaruh kesadaran halal dan sikap terhadap perilaku pembelian dengan niat membeli sebagai moderasi. Analisis saat ini menggunakan pendekatan kuantitatif. Hasil penelitian ini telah menemukan bahwa sikap berpengaruh terhadap perilaku pembelian. Niat membeli sebagai moderasi mampu memoderasi kesadaran halal dan sikap terhadap perilaku pembelian. Namun kesadaran halal tidak berpengaruh terhadap perilaku pembelian dalam penelitian ini. Kata Kunci: Perilaku Pembelian, Kesadaran Halal Dan Sikap, Niat Membeli
PENGARUH BRAND IMAGE TERHADAP PURCHASE DECISION DI MEDIASI WORD OF MOUTH DAN QUALITY PRODUCT SEBAGAI MODERASI Ade Fitriyatunnisa; Asep Supriadi; Lutfi Lutfi
Journal of Economic, Bussines and Accounting (COSTING) Vol. 7 No. 6 (2024): COSTING : Journal of Economic, Bussines and Accounting
Publisher : Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/costing.v7i6.14105

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh Brand Image (X) terhadap Purchase Decision (Y) dimediasi Word of Mouth (Z) dan Product Quality (M) sebagai variabel moderasi pada pengguna Scarlett. Penelitian ini menggunakan metodologi kuantitatif dengan pendekatan deskriptif. Pengumpulan data berdasarkan penelitian pustaka dan kuisioner. Populasi dalam penelitian ini adalah pengguna produk Scarlett di Perguruan Tinggi Swasta Kota Serang. Sampel pada penelitian ini berjumlah 112 responden dengan penarikan menggunakan teknik probability sampling, yaitu accidental sampling. Metode analisis data pada penelitian ini adalah analisis statistik deskriptif dan analisis Structural Equation Modelling (SEM) dengan alat analisis SmartPLS 4.0 Professional. Hasil penelitian ini menunjukkan bahwa: (1) Brand Image tidak berpengaruh positif dan signifikan terhadap Purchase Decision. (2) Brand Image berpengaruh positif dan signifikan terhadap Purchase Decision. (3) Word of Mouth berpengaruh positif dan signifikan terhadap Purchase Decision. (4) Word of Mouth mampu memdiasi hubungan Brand Image dengan Purchase Decision. (5) Product Quality berpengaruh positif dan signifikan terhadap Purchase Decision. (6) Product Quality Tidak mampu memediasi hubungan Brand Image dengan Purchase Decision.
Co-Authors Ade Fitriyatunnisa Degdo Suprayitno Dyan Triana Putra Efendi Sugianto Eva Purnamasari Eva Yuniarti Utami Fauza Afni Fina Amalia Masri Idam Wahyudi Lutfi, Lutfi Mohammad Gifari Sono Musran Munizu Nia Rifanda Putri Rissa Megavitry Suseno, Bambang Dwi Taufik, Edi Rahmat