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Journal : Al-Ma'arif: Ilmu Perpustakaan dan Informasi Islam

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CITY BRANDING BERBASIS KEARIFAN LOKAL Marta, Revi; Hasfera, Imca Pero
Jurnal Al- Ma'arif : Ilmu Perpustakaan dan Informasi Islam Vol. 1 No. 2 (2021): Al-Ma'arif : Jurnal Ilmu Perpustakaan dan Informasi Islam
Publisher : UIN Imam Bonjol Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37108/almaarif.v1i2.733

Abstract

ABSTRACT Currently, many regions are trying to image themselves as best they can by implementing the right brand strategy in order to provide many benefits and advantages. Location, geographic location, locale, products and personal figures from an area are used as references to create a brand by communicating its identity and various uniqueness within it. This phenomenon has resulted in many cities, provinces and even countries actively campaigning through various promotional media. Initially, branding was a science that was applied to goods and services, but in its development the brand concept expanded to various objects, including cities. In contrast to the product, a city is a complex entity because it is related to nature, people, objects and the artificial environment. Branding is indeed not seen as a way to manage a city, but rather as a tool to convey a positive image with the aim of increasing the perception of various stakeholders where branding cannot change a city but can help increase its overall competitiveness. the formation of city branding can affect the mental map of how visitors perceive a city in their minds, this happens because the image is a reflection or description of the condition of the elements that a city has in a relatively long period of time. Keyword: City Branding, Kearifan Lokal, pemasaran ABSTRAK Saat ini banyak daerah berusaha mencitrakan dirinya sebaik mungkin dengan menerapkan brand strategy yang tepat agar memberikan banyak manfaat dan keuntungan. Lokasi, letak geografis, kelokalan, produk dan sosok personal dari suatu daerah dijadikan acuan untuk membuat brand dengan mengkomunikasikan identitas dan beragam keunikan di dalamnya. Fenomena ini mengakibatkan banyak kota, provinsi bahkan negara aktif mengkampanyekan diri melalui berbagai media promosi. randing awalnya merupakan keilmuan yang diterapkan pada produk barang dan jasa, namun dalam perkembangannya konsep brand meluas ke berbagai objek termasuk kota. Berbeda dengan produk, sebuah kota merupakan entitas yang kompleks karena berkaitan dengan alam, manusia, benda dan lingkungan buatan. Branding memang tidak dipandang sebagai cara untuk mengelola suatu kota, melainkan sebagai alat untuk menyampaikan citra positif dengan tujuan meningkatkan persepsi yang dimiliki berbagai pemangku kepentingan di mana branding tidak dapat mengubah suatu kota tetapi dapat membantu meningkatkan daya saing secara keseluruhan. pembentukan branding kota dapat mempengaruhi peta mental bagaimana pengunjung mempersepsikan sebuah kota di benak mereka, ini terjadi karena citra merupakan cerminan atau gambaran kondisi dari unsur-unsur yang dimiliki suatu kota pada kurun waktu yang relatif lama. Kata Kunci: Directory,Medicine, Traditional Medicine
STRATEGI KOMUNIKASI EFEKTIF UNTUK LAYANAN PERPUSTAKAAN PERGURUAN TINGGI Marta, Revi
Jurnal Al- Ma'arif : Ilmu Perpustakaan dan Informasi Islam Vol. 3 No. 1 (2023): Al-Ma'arif : Jurnal Ilmu Perpustakaan dan Informasi Islam
Publisher : UIN Imam Bonjol Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37108/almaarif.v3i01.1092

Abstract

College Libraries have various ways to communicate with users. This article describes how to communicate information and services effectively in the library field, especially the relationship between librarians and users. Another main focus of this article is assessing what the library wants to communicate and interact with. This article will present a summary of the communication styles that form the basis of librarian communication skills. College-level libraries must build strong social relationships with their academic communities in order to serve them in the most effective way, especially in an environment where resources are limited. In addition, this article also examines various forms of communication between library staff and library users in library services
Co-Authors Adil, Dwi Honesti Kemala Amni, Nurul Azizah Annisa Anindya Diego Diego, Diego Elva Ronaning Roem Fikri Adha Safril Hafivi, Ilham Hanana, Alna Hasfera, Imca Pero Ilham Havifi Imra Gusnedi Lestari, Yayuk Lusi Puspika Sari M.A. Dalmenda Muhammad Iqbal Abdi Lubis Novi Elian Oktri Permata Lani Rafiuddin, M. Aqif Rifki Suwandi, Rifki Rinaldi Rinaldi Ekaputra Rinaldi Rinaldi Rizaldi, Achmad Sari, Lusi Puspika Trianto, Indra Yesi Pupita