Article Per Year (5 Year)
p-Index From 2021 - 2026
1.383
P-Index
This Author published in this journals
All Journal TEKNIK INFORMATIKA Telematika : Jurnal Informatika dan Teknologi Informasi JAIS (Journal of Applied Intelligent System) Abdimas Dewantara Respati Jurnal Indonesia Sosial Teknologi Jurnal INFOTEL Ngudi Waluyo Empowerment : Jurnal Pengabdian Kepada Masyarakat
Imam Adi Nata
Universitas Tidar Magelang, Indonesia
Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Law, Crime, Criminology & Criminal Justice Social Sciences Other

Published : 9 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search
Journal : Jurnal INFOTEL

 1 
Memahami Persepsi Pelanggan tentang Produk Fashion Lokal di Pasar Online melalui Analisis Konten Nata, Imam Adi; Maarif, Muhammad Rifqi
JURNAL INFOTEL Vol 16 No 1 (2024): February 2024
Publisher : LPPM INSTITUT TEKNOLOGI TELKOM PURWOKERTO

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20895/infotel.v16i1.1070

Abstract

This research employs Natural Language Processing (NLP) techniques to evaluate customer reviews obtained from online marketplaces. It uses keyword extraction and clustering to identify thematic clusters in the data. These clusters reveal shared contextual significance and provide a higher-level perspective on customer perceptions of local fashion products. Sentiment analysis is also conducted within each theme to understand customer sentiment. This approach goes beyond binary sentiment classification and offers a more nuanced analysis. By incorporating keyword extraction, clustering, and sentiment analysis, this research offers a thorough framework for comprehending customer perceptions in the digital marketplace. It contributes to the field of e-commerce by offering a robust methodology for decoding customer sentiments towards local fashion products. The findings have substantial implications for marketers, designers, and platform providers in online marketplaces, leading to a more consumer-centric e-commerce ecosystem.
Co-Authors Alifia Revan Prananda Bambang Soedijono, Bambang D Jayus Nor Salim Damar Wicaksono Evitafany, Ridha Hanif Al Fatta Ibrahim Nawawi Muhammad Rifqi Maarif, Muhammad Rifqi Mulasari, Susanti Paulina Besty Fortinasari Rakhmawati, Restu Sapto Nisworo Suamanda Ika Novichasari Wibowo, Rheza Ari