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Journal : Scriptura

RISMA AND AN INSIGHT OF IDEOLOGY IN POLITICAL POWER NARRATIVE Indrayani, Inri Inggrit
Scriptura Vol 5, No 1 (2015): JULY 2015
Publisher : Institute of Research and Community Outreach - Petra Christian University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (269.342 KB) | DOI: 10.9744/scriptura.5.1.31-38

Abstract

This study aims to determine the discourse in Tri Rismaharini?s utterances as the first female mayor of Surabaya in a prominent talk show program. Woman with a strategic position in political domain is a rare phenomenon in a patriarchal culture. Risma is phenomenal one since not a party cadre, could be a major. As the public support becomes immensely increase of Risma?s leadership. She was confronted a conflict of interests between political parties?s and the public?s. This condition raised issues about Risma?s resignation. In an interview on a private television, Risma revealed about her feeling as leader of the city. How Risma conceives political power? How Risma practices political power? How she engages people to understand and be involved toward her policies ? What about her political ideology ? Risma?s utterances on the program as a form of social act are interesting to be assessed. The method of this study is critical discourse analysis of Teun van Dijk. Van Dijk divides the analysis into three main parts which are the analysis of social, cognitive and discourse analysis. These analysis stages are used to examine the discourse in conversation or texts produced by a communicator. The analysis shows Risma puts political power as a divine mandate/transcendentalism. Secondly as women, Risma has implemented morality and justice as ethical politics further demonstrates masculinity through totality and accepts authority.
MEDIA DAN POLITIK CITRA DALAM POLITIK INDONESIA KONTEMPORER Indrayani, Inri Inggrit
Scriptura Vol 3, No 2 (2009): JULY 2009
Publisher : Institute of Research and Community Outreach - Petra Christian University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (251.327 KB) | DOI: 10.9744/scriptura.3.2.129-139

Abstract

The role of media in dinamics of Contemporary Indonesia Politic is slightly changing. Media control toward public opinion lets media become a tool for image creation and contestation in politic. The esence of politic have been reduced, on the other side the image of candidate become strategic isue beyond party program, vision and mision of the candidate. In political image, media change the candidate to be a package product adjusted to market taste instead of placing him as a political figure. Moreover, media represent constituent as political target market that can be influenced through public relations, marketing and ads strategies. Political image is also played by media within news, especially those which related to authorized power and capitalists. The win of candidate is determined by his soft skill in playing political image through the media.
STRATEGI IMPRESSION MANAGEMENT PRESIDEN JOKO WIDODO MELALUI KOMUNIKASI PROGRAM PRIORITAS PEMERINTAH DALAM AKUN YOUTUBE “PRESIDEN JOKO WIDODO” Siedharta, Indira; Indrayani, Inri Inggrit; Monica, Vita
Scriptura Vol 7, No 1 (2017): JULY 2017
Publisher : Institute of Research and Community Outreach - Petra Christian University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (304.939 KB) | DOI: 10.9744/scriptura.7.1.17-26

Abstract

Impression management adalah suatu proses di mana seorang individu secara sengaja menggunakan komunikasi untuk menciptakan impresi yang diinginkan dari orang lain terhadap dirinya. Setiap individu melakukan impression management, tak terkecuali bagi seorang pemimpin, seperti Presiden Joko Widodo. Dalam penelitian ini, peneliti ingin mengetahui strategi impression management Presiden Joko Widodo melalui komunikasi program prioritas pemerintah dalam akun Youtube-nya, dengan menggunakan metode analisis isi kuantitatif. Peneliti melakukan koding terhadap pesan verbal (pernyataan yang diucapkan oleh Presiden Joko Widodo) yang ada di dalam 169 video sampel. Hasil penelitian ini menunjukkan bahwa strategi yang paling sering ditampilkan oleh Presiden Joko Widodo adalah strategi ingratiation, di mana ia ingin mendapatkan kesan sebagai pemimpin yang disukai. Strategi ini secara dominan ditunjukkan melalui indikator mengucapkan salam, terima kasih, serta menyatakan pernyataan yang bersifat humor.
MENGKAJI PR POLITIK: SEBUAH TINJAUAN TEORITIS DAN EMPIRIS Indrayani, Inri Inggrit
Scriptura Vol 4, No 2 (2014): DECEMBER 2014
Publisher : Institute of Research and Community Outreach - Petra Christian University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (222.659 KB) | DOI: 10.9744/scriptura.4.2.54-59

Abstract

Political dynamics that is followed by a wave of democratization reinforcing the existence of the Public Relations (PR) as a ubiquitous entity. The interplay between Political PR with PR itself and Political Communication causes a misleading understanding about the domain of Political PR in the PR studies. Political PR is known as spin doctors refers to a negative perception, which emphasizes the model of PR propagandists rather than two way symmetrical communication. Although empirically, propagandist PR is still needed nevertheless the approach of two way symmetrical communication is more challenging that must be conducted by political actors in an account of democratization. This paper aims to convey a description about Political PR both theoretically and empirically as well as to distinguish Political PR and political communication. Political PR emphasises on the importance of relationship and management function in achieving political objectives instead of communicating political messages only as political communication do.
IDEOLOGI DALAM IKLAN KELUARGA BERENCANA PERIODE 2004-2014 Sari, Yustisia Ditya; Indrayani, Inri Inggrit; Vidyarini, Titi Nur
Scriptura Vol 6, No 1 (2016): JULY 2016
Publisher : Institute of Research and Community Outreach - Petra Christian University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (593.814 KB) | DOI: 10.9744/scriptura.6.1.21-32

Abstract

Program Keluarga Berencana (KB) yang diluncurkan oleh pemerintah sejak tahun 1960an merupakan sebuah pendekatan kegiatan komunikasi dan informasi kepada khalayaknya atau masyarakat Indonesia dalam peningkatan kependudukan yang berkualitas. Perencanaan, pengorganisasian, pelaksanaaan dan pengendalian program KB merupakan upaya pengoptimalan keluarga yang sehat baik untuk ibu maupun anak. Upaya ini diwujudkan dalam bentuk pelayanan keluarga berencana melalui program kesehatan baik berupa pemilihan alat kontrasepsi dan pengkomunikasian program melalui media massa seperti cetak ataupun elektronik, misalnya iklan keluarga berencana. Pada tahun 2004 hingga 2014 di masa pemerintahan Susilo Bambang Yudhoyono telah melakukan revitalisasi program kesehatan keluarga berencana berupa praktik-praktik iklan. Praktik ideologi yang terjadi dalam iklan-iklan program KB merupakan bagian dari salah satu kegiatan komunikasi kesehatan melalui media kampanye. Dalam penelitian penulis melakukan penelitian berupa praktek ideologi dalam iklan keluarga berencana periode 2004-2014 sebagai semiotika dalam sebuah studi kualitatif. Hasil penelitian menunjukkan bahwa terdapat keterkaitan media promosi iklan dalam praktek ideologi pemerintah. Di era kepemimpinan SBY, bersifat melanggengkan serta meneruskan saja kebijakan Orde Baru. Keluarga modern kemudian di era SBY digambarkan sebagai keluarga dengan dua anak. Ibu tetap menjalani peran sebagai penguasa domestik yang bertanggung jawab pada pertumbuhan anak