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All Journal Jurnal Aplikasi Bisnis dan Manajemen (JABM) E-Journal Journal of Business and Behavioural Entrepreneurship JURNAL PENDIDIKAN TAMBUSAI Jurnal Review Pendidikan dan Pengajaran (JRPP) Jurnal Muhammadiyah Manajemen Bisnis (JMMB) Jurnal Ilmiah Manajemen, Bisnis dan Kewirausahaan Al-MIKRAJ: Jurnal studi Islam dan Humaniora CASHFLOW : CURRENT ADVANCED RESEARCH ON SHARIA FINANCE AND ECONOMIC WORLDWIDE PENANOMICS: INTERNATIONAL JOURNAL OF ECONOMICS Journal of Artificial Intelligence and Digital Business Nanggroe: Journal Of Scholarly Service Nanggroe: Journal of Scholarly Service Iltizamat : Journal Of Economic Sharia Law and Business Studies Journal of Innovative and Creativity Setawar Abdimas
Ali, Sampor
Universitas Muhammadiyah Jakarta
Religion Agriculture, Biological Sciences & Forestry Humanities Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mathematics Medicine & Pharmacology Neuroscience Nursing Public Health Social Sciences Other

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Peran Influencer Dalam Menentukan Pengaruh Sosial Media Youtube Terhadap Intensi Pembelian HP Samsung Seri A di Tangerang Selatan Alrakashya Farelieyano; Sampor Ali
AL-MIKRAJ Jurnal Studi Islam dan Humaniora (E-ISSN 2745-4584) Vol. 5 No. 2 (2025): AL-Mikraj Jurnal Studi Islam dan Humaniora
Publisher : Pascasarjana Institut Agama Islam Sunan Giri Ponorogo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37680/almikraj.v5i2.6835

Abstract

This study aims to identify and analyze moderate Islamic marketing strategies that are effective in attracting and maintaining the loyalty of young millennials in the digital era. This study uses a quantitative method based on positivism to analyze the influence of YouTube influencers on the purchase intention of Samsung A Series HP in South Tangerang. With multiple linear regression and classical assumption tests using SPSS, this study measures the relationship between the role of influencers and social media on purchasing decisions. The results are expected to provide insight for companies in designing more effective digital marketing strategies through the YouTube platform. The findings of this study are expected to provide insight for companies in designing more effective digital marketing strategies that are in accordance with the trends of young consumer behavior. This study concludes that the role of influencers and YouTube social media has a positive and significant influence on the purchase intention of Samsung A Series HP in South Tangerang. Partially, influencers who are effective in explaining products can increase consumer purchasing interest, as well as social media that provides good information. In addition, simultaneously, the combination of the role of influencers and social media contributes significantly to encouraging consumer purchasing decisions for the product.
Co-Authors Afiat, Alfira Alrakashya Farelieyano Anggraini, Amanda Athiek Sri Redjeki Bunasor Sanim Daman Sudarman Darto Diana Hasan Djoko Hananto Erika Angelina Fajar Adi Prakoso Farelieyano, Alrakashya Farid Abdullah Fatma Sari Iskandar Zulkarnain Lukman M Baga Mitsalina Tantri Muhammad Farras Ramadhan Muhammad Khoirul Anwar Mutiara Wibowo Pane Nathan Akbar Liemawan Pranoto Nofyan Safri Nor Lailla Pane, Mutiara Wibowo Rajendra Aryasatya Widyadhana Reza Julianto Rita Tri Puspitasari Riyanti Sarah Fauziah Tri Yuliantoro Wike Maylani Yudha Dwi Saputro Yustinah Zilvi Atikah, Sabira