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All Journal Jurnal Aplikasi Bisnis dan Manajemen (JABM) E-Journal Dinasti International Journal of Education Management and Social Science Inaba of Community Services Journal
Bernadus, Benny
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Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Public Health Social Sciences

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DEMOGRAPHIC ANALYSIS OF THE RETAIL BUSINESS HYPERMARKET IN INDONESIA Benny Bernadus; M. Syamsul Maarif; Setiadi Djohar; Arif Imam Suroso
Jurnal Aplikasi Bisnis dan Manajemen (JABM) Vol. 7 No. 3 (2021): JABM Vol. 7 No. 3, September 2021
Publisher : School of Business, Bogor Agricultural University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/jabm.7.3.580

Abstract

The hypermarket business in Indonesia has been declining for 5 years. This study aims to analyze the condition of hypermarket retail in Indonesia through demographic analysis. This descriptive study uses research measuring instrument using a Likert scale questionnaire 1–5, the number of samples is 660. The new concept of retail organizational performance, not only involves marketing aspects: service quality, customer trust, and customer loyalty but also includes organizational capability variables as variables that affect retail business performance; Hypermarket studies cover a national scope in contrast to other retail studies which are only locally specific. The results showed that the characteristics of hypermarket customers in Indonesia are; The majority of women are married, have a bachelor/undergraduate education, age range 46-55 years, live in the Jabodetabek area, work as private employees, monthly expenditures are Rp10,000,100– Rp12,500,000, the number of visits in a year to hypermarkets is 7–10 times on average and 11–14 times, and hypermart stores are the most visited. Hypermarket conditions: service quality and organizational capabilities are in the criteria of both low borderline to moderate, customer trust, customer loyalty, and business performance in moderate conditions. Keywords: hypermarket business, service quality, customer trust, customer loyalty, organizational performance
Peer Mentoring Training for Students Farisan Akbar, Rifqi; Damara Sastri, Prinska; Prameswari Putri Djaelani, Bella; Meilia Azzahra, Sandra; Ningsing Handayani Halawa, Wien; Bernadus, Benny; Oktaviani, Fitriana
Inaba of Community Services Journal Vol. 3 No. 1 (2024): Volume 3 No. 1, June 2024
Publisher : Universitas INABA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56956/inacos.v3i1.276

Abstract

Many people experience stress in living their daily lives, including students. Stress is the body's reaction to situations that seem dangerous or difficult. Light stress will be useful because it can spur a person to think and do things faster and harder so they can answer the challenges of everyday life. However, stress that is too much and sustainable, if left untreated, will be dangerous for individuals. Individuals in a state of stress view problems as tangled threads, they have difficulty finding a way out, so they need help. Peer Support is defined as a variety of interpersonal helping behaviors assumed by non-professionals who undertake helping roles with others. This peer mentor aims to overcome someone's stress in academic life in the campus environment. This training method is given in several sessions to students which contain a variety of knowledge and carry out role plays to apply previously obtained knowledge. The training session will close with an implementation questionnaire
An In-Depth Analysis of Multivitamin Purchasing Behavior Among Generation Z in Bandung Nuradina, Kartika; Mubarok, Dadan Abdul Aziz; Wiryany, Detya; Syarif, Devyanthi; Sofiati, Nunung Ayu; Sastri, Prinska Damara; Bernadus, Benny
Dinasti International Journal of Education Management And Social Science Vol. 6 No. 5 (2025): Dinasti International Journal of Education Management and Social Science (June
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijemss.v6i5.4896

Abstract

This study aims to describe consumer behavior in the decision-making process related to purchasing multivitamin products in Bandung City. Data were collected from 1,990 respondents through a survey and analyzed using descriptive statistical methods. The findings indicate that most consumers are 18–24 years old, married, and primarily work as students or private-sector employees, with a monthly income of less than IDR 2,000,000. The primary factor driving purchase decisions is health needs, followed by the product's perceived benefits and halal certification. The most influential sources of information include public media, such as social media and consumer reviews, as well as personal sources, including family and friends. Consumers in Bandung tend to delay their purchasing decisions without a specific timeframe. The main reason for repeat purchases is the consumer's experience of the product's tangible health benefits. These results provide valuable insights for multivitamin producers in designing effective marketing strategies grounded in consumer behavior.
Co-Authors Arif Imam Suroso Dadan Abdul Aziz Mubarok Dadan Abdul Aziz Mubarok Damara Sastri, Prinska Detya Wiryany M. Syamsul Maarif Meilia Azzahra, Sandra Ningsing Handayani Halawa, Wien Nuradina, Kartika Oktaviani, Fitriana Prameswari Putri Djaelani, Bella Rifqi Farisan Akbar Sastri, Prinska Damara Setiadi Djohar Sofiati, Nunung Ayu Syarif, Devyanthi