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All Journal Agrokreatif Jurnal Ilmiah Pengabdian kepada Masyarakat Jurnal Akuntansi dan Pajak JEPA (Jurnal Ekonomi Pertanian dan Agribisnis) Dinamisia: Jurnal Pengabdian Kepada Masyarakat AGROMIX Jurnal Hexagro Journal of Integrated Agribusiness Jurnal Abdidas Equity: Jurnal Ekonomi Jurnal Aplikasi Manajemen, Ekonomi dan Bisnis Jurnal Pengabdian kepada Masyarakat Indonesian Journal of Economy, Business, Entrepreneuship and Finance (IJEBEF) Anjoro : International Journal of Agriculture and Business Jurnal Altifani Penelitian dan Pengabdian kepada Masyarakat Jurnal Cakrawala Ilmiah Journal of Agriculture and Animal Science Jurnal Masyarakat Madani Indonesia JIA (Jurnal Ilmiah Agribisnis) : Jurnal Agribisnis dan Ilmu Sosial Ekonomi Pertanian
Yulia yulia
Universitas Bangka Belitung
Religion Agriculture, Biological Sciences & Forestry Humanities Biochemistry, Genetics & Molecular Biology Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Nursing Public Health Social Sciences Veterinary Other

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Analysis of eco-friendly preference and consumer satisfaction on the attributes of rice in Toboali Bangka Selatan Yulia Yulia; Novyandra Ilham Bahtera; Rostiar Sitorus; Aruna Asista
Anjoro: International Journal of Agriculture and Business Vol. 5 No. 1 (2024): Anjoro
Publisher : Agribusiness Department, Agriculture and Forestry Faculty, Universitas Sulawesi Barat, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31605/anjoro.v5i1.3131

Abstract

Rice serves as the main dietary staple for most Indonesians. The preference of environmentally conscious consumers reflects their liking or disliking of the different types of rice available. Satisfaction, in this context, refers to consumers' evaluations of their expectations when purchasing and consuming rice. It involves comparing their level of satisfaction with the actual performance of the rice after consumption. The study aims to analyze the eco-friendly preference and consumer satisfaction with the attributes of rice in Toboali Bangka Selatan. Convenience sampling was applied to collect the respondents of the study. Convenience Sampling was the technique where the sampling was conducted on consumers who were currently at home and willing to fill out the provided questionnaire. Surveys conducted through direct personal interactionTop of Form, observation, and focus group discussion were employed as the data collection technique. Importance-performance analysis (IPA) and customer satisfaction index (CSI) were used in processing the data. The study revealed that the eco-friendly preference and the quality of the eco-friendly rice had a positive impact on total consumer satisfaction which was fulfilled by the attributes of rice with 69 %. The rest such as price, taste, and ease of access were not satisfied as the important attributes were not well performed. Furthermore, the CSI score illustrated that the satisfaction of eco-friendly consumers in all classes was at the “satisfied” status.
Co-Authors Aruna Asista Eddy Jajang Jaya Atmadja Eni Karsiningsih Eva Helda Fika Dewi Pratiwi Fithriyyah Adilah Fournita Agustina Herdiyanti, Herdiyanti Herry Marta Saputra Herza Herza Ineu Sulistiana Iwan Setiawan Iwan Setiawan Laila Hayati Muntoro Muntoro Novyandra Ilham Bahtera Novyandra Ilham Bahtera Nur Habibah Putra Pratama Saputra Rati Purwasih Rati Purwasih Rati Purwasih Rostiar Sitorus Rufti Puji Astuti Rufti Puji Astuti Tiara Ramadhani Vanni Novita Sari Sihombing