Claim Missing Document
Check
Articles

Found 20 Documents
Search

EVALUASI PENGGUNAAN QRIS MENGGUNAKAN MODEL UTAUT PADA ERA PERKEMBANGAN FINTECH Ariyanto, Arif Setia Sandi; Yuttama, Faizal Rizky; Slamet, Slamet
Majalah Ilmiah METHODA Vol. 13 No. 3 (2023): Majalah Ilmiah METHODA
Publisher : Universitas Methodist Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Technological developments in the financial sector are growing very quickly, with the emergence of QRIS technology making non-cash transaction processes even easier. This platform can be used for almost all financial services. The author carried out this test to identify the influence between performance expectancy, social influence and facilitating conditions on behavioral intention to use QRIS in MSMEs in Banyumas Regency through Rumah BUMN Purwokerto using the Unified Theory of Acceptance and Use of Technology (UTAUT) model. This test uses a data source totaling 99 respondents. Instrument validity and reliability tests were carried out using WarpPLS 8.0 software. The test results concluded that performance expectancy and facilitating conditions influenced the behavioral intention to use QRIS, while social influence did not influence the behavioral intention to use QRIS among MSMEs in Banyumas Regency.
INFLUENCE BRAND AMBASSADOR, BRAND IMAGE, AND MOTIVATION IN THE INTEREST IN BUYING OF TOKOPEDIA ONLINE RETAIL CONSUMERS Alfiyani; Kartika Dwi Chandra Sari; Slamet
Finance : International Journal of Management Finance Vol. 1 No. 3 (2024): March
Publisher : Publikasi Inspirasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62017/finance.v1i3.39

Abstract

E-commerce is a commercial transaction utilizing digital technology, ecommerce that has sprung up results in competition in attracting consumer buying interest. This study aims to determine the effect of brand ambassadors, brand image, and motivation on consumer buying interest in Tokopedia. This research method is quantitative with explanatory research type. The sample in this study were 155 respondents in Central Java who were Tokopedia consumers, using the conveniance sampling technique. Data were obtained through an online questionnaire and data processing using SEM-PLS analysis with the help of the SmartPLS 4 program application. The results of this study show that brand ambassadors, brand image, and motivation have a positive and significant effect on buying interest and brand ambassadors have a positive and significant effect on brand image. Suggestions for further research conduct research using variables that can influence buying interest, namely promotion, price, and shopping experience and increase the number of samples.
WHAT DRIVES CONSUMER SATISFACTION IN USING ISLAMIC FINANCIAL TECHNOLOGY? Utami, Cahyaning Budi; Slamet, Slamet
IJIBE (International Journal of Islamic Business Ethics) Vol 6, No 1 (2021): March 2021
Publisher : UNISSULA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30659/ijibe.6.1.27-36

Abstract

The purpose of this study is to examine the relationship between attitude toward Islamic financial technology as specific religious attitude and consumer based brand equity as market driven variable toward consumer satisfaction in Islamic financial technology. A questionnaire was designed to collect data from users of online service of Islamic financial technology in Indonesia. Incidental sampling method was adopted to collect data from the existing users. Regression analysis was used to test the proposed research model. This study become the first research how specific religious attitudes and market driven affect the consumer satisfaction. This research is a survey-based study. Hence a representative sample is mandatory. The result show that attitude toward Islamic financial technology insignificantly influences consumer satisfaction, meanwhile the consumer based brand equity has a positive effect on consumer satisfaction.
Analisis Tren Media Sosial Bank Umum Syariah di Indonesia Tahun 2023 Slamet; Yuttama, Faizal Rizky
Sharef: Journal of Sharia Economics and Finance Vol 1 No 2 (2023): Journal of Sharia Economics and Finance Vol. 1 No. 2 (2023)
Publisher : Universitas Islam Nahdlatul Ulama Jepara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34001/jsef.v1i2.672

Abstract

Bank syariah perlu meningkatkan literasi keuangan syariah untuk meningkatkan pangsa pasarnya, diantaranya dengan melakukan sosialisasi dan edukasi kepada masyarakat menggunakan platform media sosial. Studi deskriptif kuantitatif diperlukan mengingat masih terbatasnya informasi kinerja pemasaran bank umum syariah berkaitan dengan penggunaan media sosial. Tujuan dilakukannya penelitian ini adalah untuk menganalisis tren terbaru kinerja media sosial bank umum syariah di Indonesia tahun 2023. Hasil penelitian menunjukkan bahwa secara keseluruhan, akun media sosial bank umum syariah di platform Instagram memiliki kinerja paling baik berdasarkan jumlah pengikut. Di lain sisi, masih ada bank umum syariah yang tidak memiliki akun di platform media sosial. Dua belas dari 27 akun media sosial bank umum syariah masih memiliki jumlah pengikut di bawah 10.000, bahkan jauh di bawahnya. Sebagian besar akun media sosial masih kurang begitu aktif jika dilihat dari rata - rata unggahan per hari. Penelitian di masa mendatang bisa mempertimbangkan aspek kualitas keterlibatan pengguna seperti meyukai, komentar, dan perilaku berbagi menggunakan metode kualitatif dengan melakukan analisis konten.
PENGARUH INFLUENCER VIRTUAL, KETERLIBATAN PELANGGAN, INTERAKSI PARASOSIAL, DAN KREDIBILITAS INFLUENCER PADA KEPUTUSAN PEMBELIAN GENERASI Z Tamarima, Vena; Slamet, Slamet; Putri, Puspita Lianti
Postgraduate Management Journal Vol. 4 No. 2 (2025): Postgraduate Management Journal
Publisher : LPPM Universitas Ibnu Sina

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36352/pmj.v4i2.941

Abstract

Influencer virtual semakin popular dalam pemasaran digital, terutama di kalangan Generasi Z yang aktif di media sosial. Avatar digital ini memberikan fleksibilitas dalam menyampaikan identitas merek dan meningkatkan efektifitas kampanye. Penelitian ini menganalisis dampak influencer virtual, keterlibatan pelanggan, interaksi parasosial, dan kredibilitas influencer pada keputusan pembelian Generasi Z. Dengan pendekatan kuantitatif eksplanatori, data dikumpulkan melalui survei cross-sectional. Hasilnya menunjukkan bahwa influencer virtual berdampak negative pada keputusan pembelian, sementara keterlibatan pelanggan, interaksi parasosial, dan kredibilitas influencer memiliki pengaruh positif signifikan. Temuan ini menekankan pentingnya optimasi faktor-faktor tersebut dalam strategi pemasaran untuk menarik Generasi Z. Penelitian lebih lanjut diperlukan untuk menguji generasi lain dan faktor seperti kepercayaan merek serta ulasan pelanggan.
PENGARUH LITERASI KEUANGAN, RISK TOLERANCE, EXPERIENCE REGRET, DAN HERDING TERHADAP KEPUTUSAN INVESTASI PADA MAHASISWA DI KABUPATEN BANYUMAS Susanti, Widya Komala; Yuttama, Faizal Rizky; Slamet, Slamet
Postgraduate Management Journal Vol. 4 No. 2 (2025): Postgraduate Management Journal
Publisher : LPPM Universitas Ibnu Sina

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36352/pmj.v4i2.949

Abstract

Keputusan investasi merupakan kemampuan individu dalam mempertimbangkan beberapa aspek terkait investasi dan membuat keputusan yang memberikan keuntungan dalam berinvestasi. Tujuan penelitian ini adalah untuk mengetahui dan menguji pengaruh literasi keuangan, risk tolerance, experience regret, dan herding terhadap keputusan investasi pada mahasiswa di Kabupaten Banyumas. Sampel penelitian ini diperoleh menggunakan teknik purposive sampling, sehingga diperoleh 110 responden. Jenis data yang digunakan yaitu data primer yang diperoleh dari hasil kuesioner. Metode analisis yang digunakan adalah analisis regresi berganda. Hasil penelitian hipotesis secara parsial menunjukan bahwa variabel literasi keuangan, risk tolerance, experience regret, dan herding berpengaruh secara positif dan signifikan terhadap keputusan investasi. Dari penelitian ini juga diperoleh koefisien determinasi (R2) dengan nilai 0,575 memiliki arti bahwa sebesar 57,5% pengungkapan dijelaskan oleh variabel antara literasi keuangan, rismk tolerance, experience regret, dan herding. Sedangkan 42,5% dijelaskan oleh variabel lain di luar model.
Pengenalan Aspek Pemasaran Dalam Bisnis Kepada Generasi Muda Pelaku UMKM di Purwokerto Grace Maria Fitricia; Slamet Slamet
Jurnal Pelayanan dan Pengabdian Masyarakat Indonesia Vol. 3 No. 3 (2024): September : Jurnal Pelayanan dan Pengabdian Masyarakat Indonesia
Publisher : Sekolah Tinggi Ilmu Administrasi Yappi Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jppmi.v3i3.1429

Abstract

The ability for young entrepreneurs nowadays in the middle of dynamic economic globalization environment is a worthy skill and have to be enhanced. Beside giving a chance for individuals to improve economically, entrepreneurship ability is important to be enhanced and improved to motivate creativity, innovation and open the job vacancy. One of the important knowledge and skill to become a young entrepreneur is capable in marketing aspect . The purpose of this community service activity is to help young entrepreneurs whether they are new or is in business now. In this community service activity, the method that are used is knowledge transfer through socialization dan discussion about marketing aspects in business with sharing session and question answer activity about marketing strategy and the problem that occur. The result is giving the more knowledge for the young entrepreneurs in selling their product or services
Analisis Tahapan Sistem Rekrutmen dan Seleksi Pengemudi PT Banyumas Raya Transportasi Ira Amalia Fadillah; Andriya Oktanita; Alfizi Alfizi; Puspita Lianti Putri; Slamet Slamet; April Kurniawan
Jurnal Visi Manajemen Vol. 10 No. 2 (2024): Jurnal Visi Manajemen
Publisher : Sekolah Tinggi Ilmu Ekonomi Pariwisata Indonesia Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56910/jvm.v10i2.625

Abstract

This study analyzes the recruitment and selection system for drivers at PT Banyumas Raya Transportasi. The focus of this research is to identify weaknesses in the existing system and formulate strategic recommendations to enhance the effectiveness of the recruitment and selection process. The research method used is qualitative descriptive, with primary data obtained through interviews with the HRGA division and secondary data from company documents and relevant literature. The findings indicate a high turnover rate and inefficiencies in the recruitment methods, which still rely heavily on traditional approaches such as social media and bulletin boards. To address these issues, this study recommends implementing a digital recruitment system, diversifying recruitment methods, and adopting competency-based selection processes to improve recruitment efficiency and effectiveness. The results of this research are expected to assist the company in developing a more sustainable and competitive workforce.
The Influence of Trust, Peers, and Enjoyment on Online Donations and Continuation Intentions: An Ethical Philanthropic Approach in Islamic Economics Utami, Cahyaning Budi; Slamet; Ashari, Teguh; Dedi Kurniawan
JOURNAL OF ISLAMIC ECONOMICS AND BUSSINES ETHICS Vol 2 No 3 (2025): on Progress
Publisher : IAIN Syekh Nurjati Cirebon

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24235/jiesbi.v2i3.399

Abstract

Indonesia was named the most generous country from 2018 to 2024. A significant case of donation misappropriation by an agency in early July 2022 prompted varied societal reactions.  This study examines the effects of trust in online donation platforms, peer influence, and enjoyment in helping on online donation and forwarding intentions, as well as the impact of these intentions on behavioral frequency. Data were collected via a survey of 106 Indonesian citizens who had received information about online donations in the past year. The analysis employed Structural Equation Modeling-Partial Least Squares (SEM-PLS). Results indicate that trust and peer influence have a significant and positive impact on forwarding intention but do not significantly affect online donation intention. Enjoyment in helping significantly impacts both online donation and forwarding intentions. Furthermore, online donation intention significantly affects donation frequency, and forwarding intention significantly impacts forwarding frequency. This study provides managerial implications for online donation platforms, suggesting they involve donors in the distribution process to create a positive impression.
Pengaruh Kualitas Layanan Elektronik dan Kepercayaan terhadap Loyalitas Pelanggan Shopee: Kepuasan Sebagai Variabel Mediasi Fikri Farhan; Alif Muhammad Wiken Alamsyah Putra; Slamet
Akmenika: Jurnal Akuntansi dan Manajemen Vol. 22 No. 2 (2025): AKMENIKA
Publisher : Universitas PGRI Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31316/akmenika.v22i2.8382

Abstract

Shopee is the leading e-commerce platform in Indonesia in terms of user base. However, amid increasing competition and a declining trend in visitor numbers, maintaining customer loyalty has become a critical challenge. This study aims to examine the influence of electronic service quality and trust on customer loyalty, with satisfaction as a mediating variable. Data were collected through an online questionnaire distributed to 270 respondents in D.I. Yogyakarta who are active users of the Shopee application. The data were analyzed using Structural Equation Modeling (SEM) with the Partial Least Squares (PLS) technique, employing the SmartPLS 4.1.0.2 software. The findings reveal that both electronic service quality and trust have a positive effect on customer satisfaction. Trust and satisfaction also positively influence customer loyalty. However, electronic service quality does not have a direct effect on loyalty, but rather an indirect effect through satisfaction. These findings underscore the importance of building trust and ensuring customer satisfaction to sustain loyalty in the competitive e-commerce industry.