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All Journal Bisma: Jurnal Bisnis dan Manajemen Jurnal TAMBORA Valid Jurnal Ilmiah Jurnal Ekonomi dan Bisnis Indonesia Bahtera Inovasi Jurnal Manajemen dan Bisnis Jurnal Penyuuhan dan Pemberdayaan Masyarakat (JPPM) Mafaza : Jurnal Pengabdian Masyarakat Kompeten: Jurnal Ilmiah Ekonomi dan Bisnis Valid Jurnal Pengabdian Jurnal Manajerial dan Bisnis Tanjungpinang Kredibel: Jurnal Ilmiah Manajemen Akuntabel: Jurnal Ilmiah Akuntansi Journal of Management Research and Studies
Putri Reno Kemala Sari
Unknown Affiliation
Religion Agriculture, Biological Sciences & Forestry Humanities Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Industrial & Manufacturing Engineering Public Health Social Sciences Other

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Journal : Valid Jurnal Pengabdian

 1 
Pelatihan Digital Marketing Untuk Meningkatkan Pemasaran UMKM Gerabah Di Desa Banyumulek Sofiati Wardah; Rosyia Wardani; Galuh Ratna Mutia; Syaiful Amri; Zulkarnaen; Sopian Saori; Satriawan; Baiq Desthania Prathama; Hikmah; Putri Reno Kemala sari; Baiq Ertin Helmida
Valid Jurnal Pengabdian Vol. 3 No. 1 (2025): Vol. 3 No. 1 Januari 2025
Publisher : Lembaga Pengembangan, Penelitian dan Pengabdian Kepada Masyarakat Sekolah Tinggi Ilmu Ekonomi AMM

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Abstract

The problem faced by pottery craftsmen in Banyumulek Village is the lack of knowledge of business actors in using digital marketing to market their products. The 2018 earthquake and Covid 19 were obstacles and obstacles for craftsmen which caused the lack of enthusiasts and tourists so that they were forced to change professions as agricultural laborers. Lack of promotion is one of the causes so government attention is needed. Therefore, providing training and assistance to Banyumulek Village Pottery MSMEs regarding the use of social media in promoting their products or crafts which are still traditional is expected to help revive the economy of the craftsmen so that they can be recognized by the global community
Pemanfaatan Limbah Plastik Dan Abu Sisa Pembakaran Gerabah Menjadi Paving Block Pada UMKM Dan Masyarakat Desa Banyumulek Rosyia Wardani; Ida Ayu Nursanty; Baiq Ertin Helmida; Ulfiyani Asdiansyuri; Galuh Ratna Mutia; Putri Reno Kemala sari; M. Wahyullah; Muhammad Alamsyah; Dina Salsabilla; Oktaviana Dinistri
Valid Jurnal Pengabdian Vol. 2 No. 1 (2024): Vol. 2 No. 1 Juli 2024
Publisher : Lembaga Pengembangan, Penelitian dan Pengabdian Kepada Masyarakat Sekolah Tinggi Ilmu Ekonomi AMM

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Assistance in utilizing plastic waste and ash from burning pottery into paving blocks is an implementation of Community Service (PKM) carried out by STIE AMM Mataram lecturers. Banyumulek Village produces waste every day in the form of plastic and the ash left from burning pottery just piles up. It is hoped that the development of creativity based on the use of ashes left over from burning pottery for all village communities can be carried out with guidance and assistance in a creative economy based on an economy made from plastic waste, the community can produce benefits and profits for the community. Making paving blocks from these two types of waste, which are often found in Banyumulek Village, is not only for making a profit, but can also provide innovation and business development among MSMEs by utilizing plastic waste and ash from burning pottery, which are often found in Banyumulek Village. In terms of marketing, MSMEs carry out promotions through social media. Currently, almost everyone uses social media, by marketing in an interesting way on social media, it will be easier to attract or captivate buyers. In this way, sales of paving block products made from plastic and also ash left over from burning pottery will be better known and it is hoped that this will have an impact on the level of sales of these products.
Pendampingan Pengembangan Produk Dan Strategi Pemasaran Kopi Manggis Sebagai Produk Unggulan UMKM Lombok Putri Reno Kemala sari; I Nengah Arsana; Rusdi; Rosyia Wardani; Syaiful Amri; Elvina Setiawati
Valid Jurnal Pengabdian Vol. 4 No. 1 (2026): Vol. 4 No. 1 Januari 2026
Publisher : Lembaga Pengembangan, Penelitian dan Pengabdian Kepada Masyarakat Sekolah Tinggi Ilmu Ekonomi AMM

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Abstract

This community service activity aims to enhance the competitiveness of Lombok's SMEs thru intensive business consultations in developing innovative product marketing strategies. The service partner is an MSME actor who develops mangosteen coffee products as a combination of two regional flagship commodities. The methods used include intensive business consultations, assistance in developing marketing strategies, and strengthening branding. The results of the activities show that the partners successfully understood the product positioning in the market, were able to design marketing strategies that align with the target consumers, and had a clear business roadmap for business development. The mangosteen coffee product produced has a unique quality as an innovative product based on local wisdom with promising market potential.
Co-Authors Abdul Salam Abdurrahman Agus Wahyudi Ahady, Muhlisin Ananda, Nova Adhytia Andri Lis One Ardhani Anggita Diadara Aura Febriyanti Baiq Deria Ayuning Fatika Baiq Desthania Prathama Baiq Ertin Helmida Dina Ayulia Putri Lestari Dina Salsabilla Dwi Puspasari, Surya Dwi Septi Haryani Elvina Setiawati Eno Ayunda Ernawati Fauzi, Agus Khazin Fendy Maradita Fietroh, Muhammad Nur Fithrotudiniyah Galuh Ratna Mutia Hamdan Hamdan Hartini Hikmah I MADE SUARDANA I Nengah Arsana Ida Ayu Nursanty Ida Bagus Eka Ida Bagus Kediri Wibawa Putra Iluh Suprati Mira Sari Intan Ratu Servanda Servanda Komala, Rina Levia Tryana, Ayu Lukmanul Hakim M. Ahyat M. Wahyullah Mandasari, Jayanti Mariati Martadinata, Sudrajat Muhammad Alamsyah Muhammad Fady Ayyasy Muhlisin Ahady Mulyawan, Firman mutia, Galuh Ratna Nilam Andayani Lestari Nova Adhitya Ananda Nurfadliyah, Nurfadliyah Oktaviana Dinistri Radyum Ikono ROSYIA WARDANI Rusdi Satriawan Serli Oktapiani Sofiati Wardah Sopian Saori Sri Andriani Sri Andriani Sri Ratna Sari Syaiful Amri Syaiful Amri Ulfiyani Asdiansyuri Vivian Arni Yunita Wilyastuti Wilyastuti Wiwin Andriani Yandri Sudodo Yuliati, Ni Nyoman Zulkarnaen