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All Journal Jurnal Ilmiah Raflesia Akuntansi Jurnal Pengabdian Masyarakat Nusantara eCo-Fin Jurnal Manajemen dan Bisnis Al Dzahab SENTRI: Jurnal Riset Ilmiah Community: Jurnal Pengabdian Pada Masyarakat AMMA : Jurnal Pengabdian Masyarakat JIBEMA: Jurnal Ilmu Bisnis, Ekonomi, Manajemen, dan Akuntansi Jurnal Insan Pengabdian Indonesia Ekopedia: Jurnal Ilmiah Ekonomi Jejak digital: Jurnal Ilmiah Multidisiplin Aksi Kita: Jurnal Pengabdian Kepada Masyarakat Jurnal Ilmu Sosial dan Humaniora Indonesia Economic Journal Indonesia Berdampak: Jurnal Pengabdian Kepada Masyarakat Jurnal Ilmiah Ekonomi dan Manajemen Indonesia Optimal: Jurnal Ekonomi dan Manajemen
Hanifa Sri Nuryani
Universitas Teknologi Sumbawa
Aerospace Engineering Agriculture, Biological Sciences & Forestry Humanities Chemistry Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Materials Science & Nanotechnology Nursing Social Sciences Other

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Peran Brand Management Terhadap Loyalitas Konsumen Untuk Perkembangan Usaha Mikro Kecil Menengah (UMKM) : Suatu Kajian Literatur Hanifa Sri Nuryani
OPTIMAL Jurnal Ekonomi dan Manajemen Vol. 4 No. 2 (2024): Juni : Jurnal Ekonomi dan Manajemen
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/optimal.v4i2.3170

Abstract

The role of brand management on consumer loyalty for the development of micro, small and medium enterprises is that brands build a good image among the public. The process is the goal of developing brand identity. This shows that the product offered is a unique product. In addition, it also talks about what kind of identity a brand wants to display. The identity that is displayed will later be attached as the personality of a brand. If the brand has been well received, MSME business actors automatically get the opportunity to improve the quality of their products. This must be done with flexible, effective, efficient, and sustainable planning. Thus, the products produced are guaranteed quality. With guaranteed product quality, consumer loyalty will also increase. After achieving customer satisfaction, the brand must continue to guarantee the improvement and improvement of product quality. The goal is to maintain customer satisfaction. Small businesses get the opportunity to make closer observations and research. This means that MSME business actors get easier and wider access to information. Finally, MSME players are able to produce quality products in accordance with consumer expectations.
Co-Authors Abdul Salam Abdurrahman Abdurrahman Agus Santoso Ahmad Jibrail Cahyono, Tomy Dwi Citra Ardianti Denny Hambali Dewi Sinta Puspitasari Dian Agustina edi edi Edi Irawan Erwin Mardinata Fadli Faturrahman Fahlia Fahlia Fahlia Fahmi Budi Raharjo Fendy Maradita Fika Dhahiratul Erliana Geovani Hendry Halid Nuryadi Hartini Hartini Hartini Irawati Irawati Irena Pasha Hayyi Jannatun Aliyah Miftah Linda Aulia Muhammad Ubaidul Haris Naura Rezkina Nuramaliyah, Nuramaliyah Nurasia Nurasia Nurida Fitriani Nurul Apriani Ory Alfiansyah Puput Indarsih Rizqi, Reza Muhammad Ryan Suarantalla Salma Hafizha Sri Andriani Sudrajat Martadita Triana Anggraini Fardiah Viqih Oschar Sahuddin Wilda Rahmayanti Wilia Ismiyarti Yandri Sudodo