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All Journal Jurnal Komunikasi Pembangunan Pendas : Jurnah Ilmiah Pendidikan Dasar Literasi: Jurnal Ilmiah Pendidikan Bahasa, Sastra Indonesia dan Daerah JPM (Jurnal Pendidikan Modern) Nivedana : Jurnal Komunikasi dan Bahasa JOURNAL SCIENTIFIC OF MANDALIKA (JSM) Jurnal Riset Rumpun Seni, Desain dan Media (JURRSENDEM) Economics, Business, Management, & Accounting Journal Jurnal Cendekia Ilmiah Proceeding of The International Conference on Religious Education and Cross - Cultural Understanding
Alfi Rahmawati
Unknown Affiliation
Religion Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Social Sciences Other

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Implementasi Metode AIDA dalam Penulisan Naskah Video Iklan Apartemen Vasaka Solterra Indah Ratna Dewi; Alfi Rahmawati
Jurnal Riset Rumpun Seni, Desain dan Media Vol. 5 No. 2 (2026): Jurnal Riset Rumpun Seni, Desain dan Media
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jurrsendem.v5i2.9232

Abstract

This study discusses the implementation of the AIDA (Attention, Interest, Desire, Action) writing technique in the scriptwriting process of advertisement videos for Vasaka Solterra apartments. The study was conducted based on the development of digital media and the increasing use of short video content as a marketing communication medium in the property sector. The purpose of this study is to analyze the application of the AIDA technique in advertising scriptwriting in order to produce persuasive and systematic messages. This study employed a descriptive qualitative approach through observation, active participation, and literature review. The results show that the implementation of the AIDA technique was able to structure the message flow systematically, starting from attracting audience attention, generating interest, creating desire, and encouraging action through a call to action. In educational advertisements, the AIDA technique successfully increased audience awareness of common mistakes in purchasing apartments, while in promotional advertisements, the technique strengthened the connection between lifestyle, audience needs, and property offerings. This study concludes that the AIDA technique can support the quality of short-duration property advertisement video content through persuasive, relevant messages that are aligned with current digital audience preferences, thereby strengthening the quality of marketing communication on social media.
STRATEGI COPYWRITING LINKEDIN INDONUSA TELEMEDIA (TRANSVISION) DENGAN MODEL AIDA UNTUK MENINGKATKAN ENGAGEMENT KONSUMEN Fauzul Adhim; Alfi Rahmawati
NIVEDANA : Jurnal Komunikasi dan Bahasa Vol. 7 No. 2 (2026): NIVEDANA : Jurnal Komunikasi dan Bahasa
Publisher : Sekolah Tinggi Agama Buddha Negeri Raden Wijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53565/nivedana.v7i2.2301

Abstract

Perkembangan media sosial profesional seperti LinkedIn telah mengubah cara perusahaan membangun komunikasi dan interaksi dengan audiensnya. Penelitian ini bertujuan untuk mengeksplorasi penerapan model AIDA (Attention, Interest, Desire, Action) dalam strategi copywriting akun LinkedIn Indonusa Telemedia (Transvision) serta mengevaluasi efektivitasnya dalam meningkatkan keterlibatan audiens. Metode yang digunakan meliputi observasi, wawancara, analisis konten, dan studi pustaka untuk memahami pola komunikasi serta performa konten yang dihasilkan. Hasil penelitian menunjukkan bahwa penerapan model AIDA mampu menciptakan pesan yang lebih menarik, persuasif, dan relevan bagi audiens profesional di LinkedIn. Strategi ini terbukti berkontribusi dalam meningkatkan engagement dan memperkuat citra merek perusahaan di ranah digital. Temuan ini menunjukkan bahwa model AIDA dapat menjadi rujukan efektif dalam merancang komunikasi digital yang berkelanjutan pada platform profesional.
Co-Authors Athaullah Sikumbang Ayumi Fitriani Gunawan Fajar Dwi Rukma Fauzul Adhim Gusvandi Harki Huzaifi, Fadhil Indah Ratna Dewi Kuntoro, Diadji Matori Matori Minsih Pudji Muljono Rina Priarni Salsabila, Aliya Tasya Camila Hamdani Tasya Kamila Hamdani Videlya Kayla Wahyu Budi Priatna