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Analisis Framing dalam Riset Public Relations Prastya, Narayana Mahendra
Informasi Vol. 46 No. 2 (2016): INFORMASI
Publisher : Universitas Negeri Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (358.176 KB) | DOI: 10.21831/informasi.v46i2.10565

Abstract

This paper aims to give description about how to use frame analysis in Public Relations (PR) research. The author use two framing models: Entman and Pan & Kosicki. The object is organization official statement about particular issue. Frame analysis method rarely used in Public Relations research. This methods commonly use in journalism study, to analyse the news in media. Meanwhile, the key word of framing is the social construction of reality. Organization can make social construction of realty in their official statement. In acacemic term, frame analysis in PR research is useful to know how organization positioned themselves in particular situation. Other benefit is use to evaluat whether the organization frame is conformable with the public opinion or agenda setting media or not. In practical term, frame analysis give benefit for PR practitioner to create the message that can be undserstood by public, also give positive image for organization.
University’s Official Instagram as a News Sources for The Media Utami, Nadia Wasta; Prastya, Narayana Mahendra
Jurnal Komunikasi dan Bisnis Vol. 12 No. 1 (2024): May
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat Institut Bisnis dan Informatika Kwik Kian Gie

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46806/jkb.v12i1.1066

Abstract

Media relations play a crucial role in the public relations activities of universities, as they provide opportunities for increased media exposure. In today's journalism landscape, social media has become a prominent source of news for journalists. This includes official university accounts, which serve as valuable sources of information for journalists. Consequently, university public relations must understand the perspective of journalists when selecting and disseminating information through social media platforms. This article aims to explore how journalists utilize information from university social media accounts, specifically Instagram, as news sources. The concept of information subsidies is used to analyze the public relations activities involved in providing journalists with access to information and ensuring its quality. The research adopts a qualitative approach, utilizing interviews with journalists from the education sections of kompas.com and detik.com. The findings of this research highlight despite the prevalence of visual content, limited text, and informal language often used by university Instagram users, journalists still find value in quoting from Instagram. This suggests that the information available on social media platforms is sufficient to fulfill journalists' informational needs. Journalists also rely on university Instagram accounts as a source of news. The significance of higher education institutions acknowledging social media as a platform for distributing information to journalists. The prevalent topics covered in news articles include advice, contemporary matters, and education sector-related information. The majority of cited news items are derived from expert opinions or contributions from university lecturers. It is crucial to establish efficient strategies for social media management in order to accentuate various themes or content that showcase the expertise of university staff.
Media Convergence and Human Resources Management in Sport Media Newsroom - Case Study at Daily TopSkor Narayana Mahendra Prastya
Jurnal Komunikasi Ikatan Sarjana Komunikasi Indonesia Vol. 2 No. 2 (2017): December 2017 - Jurnal Komunikasi Ikatan Sarjana Komunikasi Indonesia
Publisher : Ikatan Sarjana Komunikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25008/jkiski.v2i2.70

Abstract

Nowadays, media companies cannot avoid the demand of media convergence. Media companies needs to make adjustments in human resources management (HRM), in order to gain success in media convergence. One unit that need for adjustment is the newsroom. This study aims to find out how HRM in the newsroom of TopSkor Sport Daily Newspaper to deal with the challenge of media convergence. TopSkor was chosen as a research object because it offers a wealth of sports information in different platforms: printed and online. TopSkor has experience for more than a decade as sport print media; but its status is a new comer in the online sport media competition. The results show that the activities of HRM by TopSkor newsroom are: developing the ability for their journalists, adding job obligations for their journalists, and recruiting new personnels for the online version.
Environmental Discourse Analysis in the 2025 Mandalika MotoGP Event Suluh Gembyeng Ciptadi; Faridhian Anshari; Dian Nurdiansyah; Narayana Mahendra Prastya
MEDIASI Jurnal Kajian dan Terapan Media, Bahasa, Komunikasi Vol 7 No 2 (2026): May
Publisher : P3M Politeknik Negeri Media Kreatif

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46961/mediasi.v7i2.2038

Abstract

Environmental and sustainability discourses increasingly shape international sport-tourism events, including the Mandalika MotoGP. This study examines how environmental discourse was constructed in media coverage and stakeholder practices surrounding the 2025 Mandalika MotoGP. Using Fairclough's three-dimensional framework of critical discourse analysis, the study analyzes text, discursive practice, and socio-cultural practice. The data consist of 16 online news articles published by nine local and three national media outlets, complemented by interviews with an event organizer, a sanitation worker, and a spectator. Textual analysis shows that phrases such as clean event, green tourism, circular economy, and sustainable sport tourism framed the event as environmentally responsible. The analysis of discursive practices reveals that local government agencies and event organizers dominated media narratives by emphasizing preparedness, cleanliness programs, volunteer involvement, and circular-economy initiatives in waste management. At the socio-cultural level, interviews confirm that waste collection, sorting, and processing were enacted through collaboration among organizers, companies, sanitation workers, and volunteers. The study's novelty lies in applying Fairclough's framework to an international sport-tourism event rather than to conventional political or environmental news. The findings contribute to environmental communication studies by showing how sustainability discourse can legitimize event-based tourism development while marginalizing alternative community or activist perspectives.
Pemanfaatan Situs Web Resmi Lembaga Pendidikan sebagai Sumber Berita oleh Wartawan Surat Kabar Lokal di Yogyakarta Narayana Mahendra Prastya
Jurnal The Messenger Vol. 9 No. 2 (2017): July-December
Publisher : Universitas Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26623/themessenger.v9i2.509

Abstract

This resarch based on concept that stated internet give organization advantages in media relations activities. Educational institution being chosen because media relations is important for them. This research uses descriptive qualitative method. The data-collecting technique is interview. The informant of the interview is representative from newsroom local newspapers in Yogyakarta. The research result shows that informant give their trust to official website from educational organization. Informant use the information to explore the issue and/or as alternative when they face condition lack of news. Informant also criticize the information quality and the structure of information that published on official website.