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All Journal DIGEST MARKETING Jurnal Sains Sosio Humaniora JURNAL INOVASI EDUKASI Studium: Jurnal Pengabdian Kepada Masyarakat Indonesian Community Journal Journal of Business Studies and Management Review
Erida Erida
Dosen Fakultas Ekonomi Dan Bisnis Universitas Jambi
Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Public Health Social Sciences Other

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Journal : DIGEST MARKETING

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PERSEPSIRETAILERMODERNTERHADAPSALESPOMOTIONGIRLSARIHUSADA(StudiKasuspadaPTTigaraksaSatriaJambiDistributorSariHusada) MODERNRETAILERPERCEPTIONSONSARIHUSAD’SSALESPROMOTIONGIRL(CaseStudyatPTTigaraksaSatriaasSariHusada’sDistributorJambi) Johannes .; Erida .; Hanafi .
DIGEST MARKETING Vol. 1 No. 2 (2012): DIGEST MARKETING
Publisher : Konsentrasi Manajemen Pemasaran Jurusan Manajemen Fakultas Ekonomi dan Bisnis Universitas Jambi

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Abstract

PrincipalandDistributorofproductsrealizethatthetrendofconsumersshoppingatmodernretailersisincreasingsignificantly.Therefore,theyhavetomanageitinordertogetmarketgrowingandovercomingcompetition.OneofthestrategiestocompeteisuseSalesPersonGirl(SPG).ThisstudypurposeistodeterminethemodernretailerperceptionsonSPG’scompetence.Thestudywasconductedon13modernretailerswhichareregularlyvisitedby7SPGofSariHusada.Theresearchmethodmainlyusedqualitativemethod.Toenrichthedata,quantitativemethodusestomeasureperceivedvalueandtodescribethepartnershipstrategyincoordinationwithSPG.Keywords:principal,modernretailers,retailmanagement,modernstoreperception.
STRATEGI POSITIONING BATIK JAMBI MELALUI ATRIBUT PRODUK jipranata jipranata; Johannes Johannes; Erida Erida
DIGEST MARKETING Vol. 3 No. 2 (2018): Digest Marketing
Publisher : Konsentrasi Manajemen Pemasaran Jurusan Manajemen Fakultas Ekonomi dan Bisnis Universitas Jambi

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Abstract

The purpose of this research is to examine consumer perception on some batik attribute: product quality, features, design and cost and their indicator. This perception is used to describe batik Jambi position. Research is belong to explanatory research where data is gathered by questionnaires. This research reveals to see the consumer perception of positioning batik Jambi with variables based on product quality, features, design and cost on which of these four variables is of twenty indicators. Methods used survey methods explanatory. Research finding showed that quality, feature, design, and cost that represent by twenty indicators is only significant represent by 10 indicators. Hence those significant indicators should be communicated to the customer to ensure that what customer found is provide by product.
Co-Authors Ade Octavia Ahmad Subhi Anggun Suri Besse Wediawati Erwita Dewi Hanafi . Hendriyaldi Jamal Jamal jipranata jipranata Johannes . Johannes Johannes Mar Atun Saadah Raja Sarah Fatricia Rike Setiawati Rista Aldilla Try Syeftiani Yanti, Ovie Yenny Yuniarti Zulfan Fachrezi Zulfanetti Zulfanetti Zulfina Adriani