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Effect of Product Quality, Brand Image, and Brand Trust on Purchase Intention of SK-II Skincare Products Brand in Jakarta Nelly Then; Suwinto Johan
Jurnal Manajemen Bisnis dan Kewirausahaan Vol 5, No 5 (2021): Jurnal Manajemen Bisnis dan Kewirausahaan
Publisher : Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/jmbk.v5i5.13327

Abstract

The purpose of this research is to analyze the effect of product quality, brand image, brand trust on purchase intention of SK-II skincare products in Jakarta. The independent variable in this research is product quality, brand image, brand trust, and the dependent variable in this research is purchase intention. The sampling technique used in this research is nonprobability sampling by purposive sampling using a quantitative approach. The data collection method was distributed questionnaires to consumers/users of SK-II skincare products in Jakarta with a target of 135 respondents, but only 121 respondents collected, valid data only 100 respondents. The research data was analyzed using the SmartPLS application. Based on the results of the research, it showed that brand image and brand trust have a positive and significant effect on purchase intention, while product quality has no significant effect on purchase intention. To increase customer purchase intention, companies should pay attention to brand trust because brand trust is the vriable that most influences purchase intention. Tujuan dari penelitian ini adalah untuk menganalisa pengaruh kualitas produk, citra merek, kepercayaan merek terhadap niat membeli produk skincare merek SK-II di Jakarta. Variabel independent pada penelitian ini adalah kualitas produk, citra merek, kepercayaan merek, dan variabel dependen pada penelitian ini adalah niat membeli. Teknik pengambilan sampel yang digunakan pada penelitian ini adalah nonprobability sampling dengan cara purposive sampling dengan menggunakan pendekatan kuantitatif. Metode pengumpulan data dengan menyebarkan kuesioner kepada konsumen / pengguna produk skincare merek SK-II di Jakarta dengan target 135 respomden, namun yang terkumpul hanya 121 responden, data yang valid hanya 100 responden. Data penelitian dianalisis dengan menggunakan aplikasi SmartPLS. Berdasarkan hasil penelitian yang dilakukan, menunjukkan bahwa citra merek dan kepercayaan merek berpengaruh positif dan signifikan terhadap niat membeli, sedangkan kualitas produk tidak berpengaruh signifikan terhadap niat membeli. Untuk meningkatkan niat beli pelanggan, perusahaan harus memberikan perhatian besar pada kepercayaan merek karena kepercayaan merek merupakan variabel yang paling berpengaruh terhadap niat membeli.
Impact of influencer endorsement, brand ambassador, brand image, and brand awareness on purchase decision (a case study of Erigo brand) Russel Ryan; Suwinto Johan
Proceeding of the International Conference on Family Business and Entrepreneurship 2022: Proceeding of 6th International Conference on Family Business and Entrepreneurship
Publisher : President University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (404.401 KB) | DOI: 10.33021/icfbe.v3i1.3811

Abstract

In Indonesia, the fashion industry from year to year is growing rapidly around the world, including Indonesia. All fashion industries have improved significantly from 2012-2020. In 2020 when the Covid-19 pandemic hit, the Fashion Industry also got the effect but also during that time, the online sector or, in other words, E-commerce drastically increased, that's why fashion apparel incredibly improving. Erigo apparel, as one of the famous fashion brands in Indonesia, also felt the effect of the increasing interest in the apparel industry, and with the innovative combination altogether, the demands of the Indonesian people were really at their peak. The improvement of the fashion industry, which contributes roughly 18.01 percent or Rp. 116 trillion to Indonesia's creative economy has sparked a lot of interest in the country's creative economy. The presence of this occurrence inspired the researcher to conduct a study about this phenomenon to find out what is the best way to increase the sales of the Erigo apparel brand and the growing buy of the people who get pursued by the marketing strategy of this apparel using these variables on how it impacted the purchase decision. The researcher will be using four independent variables such as influencer endorsement, brand ambassador, brand image, and brand awareness; one dependent variable is Purchasing Decision. The researcher will utilize a quantitative research approach and use non-probability sampling, more specifically snowball sampling. The total respondents of this study are 245 respondents, answering 25 statements using the Likert Scale method. The researcher will also be using SPSS as a tool to analyze all the data of this study. From the result, it can be concluded that there is a positive and significant influence of brand image and brand awareness on Purchasing Decisions, while influencer endorsement and brand ambassadors have a positive but insignificant influence on purchasing decisions.
PERBEDAAN PERLINDUNGAN PRIVASI KONSUMEN DI INDUSTRI KEUANGAN DAN NON-KEUANGAN Suwinto Johan
Masalah-Masalah Hukum Vol 51, No 3 (2022): MASALAH-MASALAH HUKUM
Publisher : Faculty of Law, Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/mmh.51.3.2022.250-258

Abstract

Penggunaan media sosial telah meningkat secara masif. Akun media sosial atau nomor telepon merupakan hak privasi konsumen. Penjualan data pribadi konsumen telah meningkat pesat. Penelitian ini bertujuan membahas perlindungan privasi konsumen terhadap promosi penjualan Penelitian membahas perlindungan privasi industri keuangan dan non-keuangan. Penelitian ini mempergunakan metode legal normatif. Penelitian ini menyimpulkan bahwa pemerintah harus mampu mengatur penggunaan data pribadi konsumen secara komprehensif. Penggunaan data pribadi ini harus meliputi penggunaan, pelaksanaan dan pengawasan data pribadi konsumen. Peraturan penggunaan data pribadi harus merupakan peraturan yang mengatur keseluruhan data pada saat ini dan masa yang akan datang. Industri non-keuangan belum diatur oleh regulator terkait.
Corporate Liability for Creditors’ Losses during the Covid-19 Pandemic Suwinto Johan; Ariawan Ariawan
Jurnal Media Hukum Volume 28, Number 1, June 2021
Publisher : Fakultas Hukum Universitas Muhammadiyah Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18196/jmh.v28i1.10566

Abstract

Many companies experienced bankruptcy lawsuits during the Covid-19 pandemic in 2020. This was so when the companies’ asset cannot afford their obligations upon their creditors, especially banks and other financial institutions. The creditors demanded compensation to avoid losses due to the companies’ failure in repaying their loans. The question is who should be held liable if the companies are of limited liability companies. This paper aims to examine the liability of corporation for creditors' losses. This normative legal research relies on secondary data in the form of legal materials, especially primary and secondary legal materials. The result shows that demanding compensation through bankruptcy lawsuit is not an easy task for the creditors. In fact, a separate lawsuit is required rather than incorporating it in a bankruptcy lawsuit. Even, it is not only a matter of civil case but also criminal case. Therefore, the companies may be subjected to both civil and criminal liability.
Insider Trading: Law of the Republic of Indonesia Number 8 of 1995 on Capital Market from Typewriters to Digital Era Suwinto Johan; Ariawan Ariawan; Luo Yuan Yuan
Jurnal Hukum Novelty Vol 13, No 1 (2022)
Publisher : Universitas Ahmad Dahlan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26555/novelty.v13i1.a19101

Abstract

Introduction to The Problem: Symmetric information is an essential factor in the capital market. Symmetric information will create an efficient capital market. Insider trading is one of the things that makes asymmetric information. The regulations on the capital market determine the criteria for insider trading. Insider trading is people who have non-public information on the company and earn financial benefits from non-public information.Purpose/Objective Study: This research aims to determine the insider trading criteria on the Indonesian Capital Market Law Number 8 of 1995.Design/Methodology/Approach: This research uses the normative juridical method. The study utilizes several cases that occur in countries as a discussion.Findings: This research concludes that the definition of insider trading consists of stakeholders who have interests and non-public information on public companies. The scope of insider trading is also extended to family members of stakeholders. Stakeholders include management, related companies' employees, officials, suppliers, shareholders, and their family members. The definition of family members is the spouse, children, and parents. The definition of insider trading should be extended to the current regulations. The related individuals must carry out the obligation to report share ownership.Paper Type: Research Article
IMPLEMENTASI FILOSOFI KEADILAN DALAM INDUSTRI KEUANGAN INDONESIA Suwinto Johan
PROSIDING SERINA Vol. 1 No. 1 (2021): PROSIDING SERINA III 2021
Publisher : Lembaga Penelitian dan Pengabdian Kepada Masyarakat Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (595.086 KB) | DOI: 10.24912/pserina.v1i1.16389

Abstract

The purpose of this study is to examine the competition between international and domestic banks in terms of fairness. National banks have been massively acquired by foreign banks. According to the laws and regulations, foreign parties can buy up to 100% of a national bank's stock if the bank is listed on the stock exchange. Foreign banks have more advanced technology, network and a stronger capital structure than domestic banks. The Indonesian market is better understood by national banks. This research employs a normative legal approach. According to the findings of this study, rivalry between foreign and domestic banks violates the principle of justice for the sake of the national economy. However, if a bank becomes a public corporation, the government cannot impose restrictions on foreign investment in the financial services business. The government has the ability to oversee how international banks conduct business in Indonesia.Penelitian ini bertujuan membahas mengenai persaingan antara perbankan asing dan perbankan nasional dari sisi keadilan. Perbankan asing telah melakukan akuisisi secara masif terhadap perbankan nasional. Ditinjau dari peraturan perundang-undangan, pihak asing dapat melakukan akuisisi terhadap perbankan nasional hingga mendekati 100%, jika bank tersebut tercatat di pasar modal. Perbankan asing memiliki jangkauan, teknologi dan struktur modal yang lebih baik dibandingkan perbankan nasional. Perbankan nasional memiliki pengetahuan akan pasar Indonesia yang lebih baik. Penelitian ini mempergunakan metode yuridis normatif. Penelitian ini menyimpulkan bahwa persaingan antara perbankan asing dengan perbankan nasional tidak memenuhi asas keadilan demi perekonomian nasional. Namun demikian, pemerintah tidak dapat membatasi investasi pihak asing di sektor industri jasa keuangan, jika bank tersebut telah menjadi perusahaan terbuka. Pemerintah dapat mengawasi perilaku perbankan asing dalam menjalankan bisnisnya di Indonesia.
PENGGUNAAN BILINGUAL DALAM PERJANJIAN KREDIT ANTARA PERUSAHAAN INDONESIA DENGAN LEMBAGA KEUANGAN INTERNASIONAL Suwinto Johan
PROSIDING SERINA Vol. 2 No. 1 (2022): PROSIDING SERINA IV 2022
Publisher : Lembaga Penelitian dan Pengabdian Kepada Masyarakat Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (542.888 KB) | DOI: 10.24912/pserina.v2i1.18476

Abstract

Transaksi bisnis global telah berkembang pesat sejalan dengan perkembangan teknologi. Transaksi bisnis memerlukan perjanjian antara para pihak. Perjanjian ini pada umumnya ditulis dalam dual bahasa. Penggunaan bahasa menjadi isu penting dalam sebuah kontrak atau perjanjian. Penelitian ini mempergunakan metode legal normatif. Penelitian ini bertujuan untuk membahas penggunaan bilingual dalam perjanjian bisnis terutama kredit antara perusahaan Indonesia dengan lembaga keuangan asing. Penelitian menyimpulkan bahwa pengunaan bahasa Indonesia merupakan hal yang wajib dalam sebuah perjanjian sesuai dengan Undang Undang di Indonesia. Sebagai akibatnya, perjanjian antara pihak asing dengan pihak Indonesia mempergunakan bilingual. Namun, dalam perjanjian ini terdapat satu klausula (governing language) yang menyatakan bahwa jika terjadi perbedaan pengertian antara bahasa Indonesia dengan bahasa asing, maka bahasa yang dipergunakan adalah bahasa asing. Hal ini dikatikan dengan choice of law dan choice of forum. Jika choice of law adalah peraturan perundang-undangan di Indonesia, maka bahasa Indonesia menjadi pilihan, sebaliknya jika hukum yang dipergunakan bukan hukum Indonesia, maka bahasa English menjadi pilihan. Sehingga penggunaan bahasa Indonesia tidak semata-mata merupakan hal berdiri sendiri, namun dikaitkan dengan isi perjanjian lainnya. Banyak perjanjian transaksi bisnis international memilih choice of law dan choice of forum bukan hukum Indonesia, sehingga penggunaan bahasa English menjadi sebuah hal yang penting. Sebagai pemenuhan undang undang di Indonesia dan pemenuhan permintaan penggunaan bahasa English, maka governing language clause menjadi hal yang sangat penting. Global commercial transactions have increased at a rapid pace in response to technological advancements. A contract between the parties is required for business transactions. This agreement is usually written in both English and Spanish. In a contract or agreement, the usage of wording is critical. This study employs a normative legal approach. The purpose of this study is know how bilingualism is used in commercial agreements, particularly loan agreements between Indonesian enterprises and foreign financial institutions. The study concludes that, under Indonesian law, the use of the Bahasa Indonesian is required in an agreement. As a result, bilingualism is used in negotiations between foreign and Indonesian parties. However, there is a condition in the agreement that stipulates that if there is a discrepancy in comprehension between Indonesian and a foreign language, the foreign language will be used. This has anything to do with the choice of legislation and forum. If the legislation in question is a statutory regulation in Indonesia, Indonesian is the preferred option; otherwise, if the law in question is not Indonesian law, English is the preferred option. As a result, the usage of the Indonesian language is linked to the substance of other agreements, rather than being a stand-alone phenomenon. Because many international commercial transaction agreements choose for choice of law and forum above Indonesian law, the use of English is critical. The ruling language clause is crucial since it ensures that Indonesian laws are followed and that requests for the use of English are met. 
Financial Institution and Public Listed Companies: How the Supervision Regulated Under the Indonesian Law? Suwinto Johan
Varia Justicia Vol 17 No 2 (2021): Vol 17 No 2 (2021)
Publisher : Fakultas Hukum Universitas Muhammadiyah Magelang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31603/variajusticia.v17i2.4064

Abstract

This study aims to analyze the supervision process and regulations of directors in managing a company, especially in financial institutions and public listed companies under the Indonesia law. This study uses normative juridical method with statute and conceptual approach. The primary legal material obtained from Law Number 8 of 1995 on Capital Market (UU Pasar Modal), Law Number 40 of 2007 on Limited Liability Company (UU PT), Law Number 21 of 2011 on Financial Services Authority (UU OJK), Financial Services Authority Regulation (POJK) Number 3/POJK.05/2013, POJK Number 11/POJK.05/2014, POJK Number 33/POJK.04/2014, POJK Number 1/POJK.05/2015, POJK Number 55/POJK.04/2015, POJK Number 27/POJK.03/2016, POJK Number 35/POJK.05/2018. The secondary legal material used in this study including books, journals and other documents related to the topic. This study concludes that the current laws and regulations are quite enough in regulating the supervision of parties, from general statutory regulations to the regulations of the relevant authorities. Otherwise, the Indonesian government need to amend the regulation mentioned especially the provision related to the penal sanctions to the directors and company parties.
Determinant of acquisition of financial institution Suwinto Johan
Jurnal Perspektif Pembiayaan dan Pembangunan Daerah Vol. 6 No. 6 (2019): Jurnal Perspektif Pembiayaan dan Pembangunan Daerah
Publisher : Program Magister Ilmu Ekonomi Pascasarjana Universitas Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (629.117 KB) | DOI: 10.22437/ppd.v6i6.6944

Abstract

This study is aimed to investigate the determinants of finance companies’ acquisition. During the last 15 years, there were more than 30 mergers and acquisition deals happened in the finance company industry. We have analyzed six micro financial ratios which are productivity ratio, profitability ratio, equity capitalization, leverage ratio, asset composition ratio, and firm size. The dependent variables are dummy variables of acquisition. The financial ratios are OER (operating efficiency ratio), ROE (return on equity), leverage, asset allocation ratio, equity size and firm size. The samples are the 90 finance companies who issued financial report from 2001-2015. Data were analyzed using panel data regression. The results of the study found that only company size had a significant effect on finance companies acquisition
PELATIHAN MEMPEROLEH PENDANAAN UNTUK USAHA RINTISAN BAGI WIRAUSAHA PEMULA Suwinto Johan; Adhi Setyo Santoso; Anton Wachidin Widjaja; Dedi Kurniawan
Jurnal Pengabdian Masyarakat - Teknologi Digital Indonesia. Vol 1, No 2 (2022): Oktober 2022
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat - Universitas Teknologi Digital Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1151.712 KB) | DOI: 10.26798/jpm.v1i2.584

Abstract

Banyak mahasiswa menginginkan usaha rintisan. Namun usaha rintisan memerlukan pendanaan. Banyak mahasiswa mengalami kesulitan dalam memperoleh pendanaan. Setiap usaha memerlukan pendanaan. Pendanaan berasal dari pendiri usaha maupun oleh investor. Usaha rintisan memperoleh pendanaan dari investor. Usaha rintisan tidak memiliki kemampuan memperoleh pinjaman bank. Bank meminta jaminan harta tidak bergerak dan usaha yang telah berjalan selama minimal dua tahun. Pelatihan ini memberikan cara-cara dalam memperoleh pendanaan dari investor. Tahapan dan persiapan yang harus dilakukan oleh usaha rintisan. Pelatihan diharapkan dapat membuka wawasan mengenai pendanaan, valuasia dan model bisnis yang diinginkan oleh investor. Model bisnis yang fokus pada pembakaran ‘uang’ perlu dihindari. Hal-hal apa saja yang dipertimbangkan oleh investor, sebelum mengambil keputusan investasi.