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All Journal MATRIK: JURNAL MANAJEMEN, STRATEGI BISNIS, DAN KEWIRAUSAHAAN MODUS-Jurnal Ekonomi dan Bisnis International Journal of Social Science and Business Journal of Business and Applied Management Jurnal Ilmiah Edunomika (JIE) Jurnal Manajemen dan Bisnis Jayakarta Jurnal Ilmiah Satyagraha Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Values EMAS E-JURNAL AKUNTANSI SENEMA
Tiksnayana Vipraprastha
Universitas Mahasaraswati Denpasar
Religion Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Social Sciences

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Impact of Product Quality, Price, and Promotion on Purchase Decision of Dinda Fashion Products in Denpasar I Wayan Gede Antok Setiawan Jodi; Tiksnayana Vipraprastha; Bagus Nyoman Kusuma Putra; I Made Surya Prayoga; Made Santana Putra Adiyadny
Budapest International Research and Critics Institute-Journal (BIRCI-Journal) Vol 5, No 2 (2022): Budapest International Research and Critics Institute May
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v5i2.5127

Abstract

The purpose of this study was to determine impact of product quality, price, and promotion on purchase decision of Dinda Fashion Products in Denpasar. The sample in this study used 80 people who were the respondents of Dinda Fashion consumers in Denpasar City. The data analysis technique used in this research is multiple regression analysis. The results showed that: (a)there was a significant and positive effect between product quality and purchase decision with a coefficient value of 4.484 and a significance value of 0.000, (b)there was a significant and positive effect between price and purchase decision with a coefficient value of 3.958 and a significance value of 0.001, and (c)there was a significant and positive effect between promotion and purchase decision with a coefficient value of 4.721 and a significance value of 0.000.
Co-Authors Anak Agung Dwi Widyani Bagus Bagus Nyoman Kusuma Putra Bagus Nyoman Kusuma Putra Desak Nyoman Indriyani Dewa Ayu Diyah Maharani I Gede Rihayana I Made Ranji Ari Rahmadi I Made Surya Prayoga Ida Ayu Nyoman Wulan Purnami Made Santana Putra Adiyadny Maria Meiatrix Ratna Sari Ni Ketut Sridama Yanti Ni Luh Dita Damayanti Ni Luh Gede Putu Purnawati Ni Luh Putu Eka Anggraningsih Ni Luh Putu Sariani Ni Nengah Rupadi Kertiriasih Ni Nengah Rupadi Kertiriasih Ni Putu Arik Esmayani Ni Putu Leoni Anggita Devi Ni Wayan Sri Aprilia Yanti Ni Wayan Vina Purnama Dewi Pande Ketut Ribek Putu Gde Cahya Krisnanda Rupadi Kertiriasih Sapta Rini Widyawati SETIAWAN JODI, I WAYAN GEDE ANTOK