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All Journal MATRIK: JURNAL MANAJEMEN, STRATEGI BISNIS, DAN KEWIRAUSAHAAN MODUS-Jurnal Ekonomi dan Bisnis International Journal of Social Science and Business Journal of Business and Applied Management Jurnal Ilmiah Edunomika (JIE) Jurnal Manajemen dan Bisnis Jayakarta Jurnal Ilmiah Satyagraha Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Values EMAS E-JURNAL AKUNTANSI SENEMA
Tiksnayana Vipraprastha
Universitas Mahasaraswati Denpasar
Religion Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Social Sciences

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Generasi Z di Bali: Lifestyle dan Social Media Influencer Mengubah Smoker Menjadi Vapor I Wayan Gede Antok Setiawan Jodi; Bagus Nyoman Kusuma Putra; I Made Surya Prayoga; Tiksnayana Vipraprastha
Matrik : Jurnal Manajemen, Strategi Bisnis dan Kewirausahaan Volume 15 Nomor 2 Tahun 2021
Publisher : Universitas Udayana

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (338.217 KB) | DOI: 10.24843/MATRIK:JMBK.2021.v15.i02.p07

Abstract

Upaya pemasaran untuk menarik purchase intention adalah dengan memperhatikan lifestyle di masyarakat disertai dengan adanya social media influencer. Dengan semakin meningkatnya purchase intention terutama yang ditujukan pada generasi Z yang berusia 17-25 tahun, penelitian ini bertujuan untuk mencari tahu hubungan lifestyle dan social media influencer terhadap purchase intention. Penelitian ini melibatkan 110 responden di Bali. Ada dua hipotesis yang dikemukakan untuk dianalisis secara mendalam. Terdapat perbedaan pada studi sebelumnya, hasil menyatakan bahwa adanya hubungan antara lifestyle dan social media influencer terhadap purchase intention. Dalam penelitian ini memberikan sejumlah implikasi, batasan dan arahan untuk penelitian selanjutnya
Impact of Product Quality, Price, and Promotion on Purchase Decision of Dinda Fashion Products in Denpasar I Wayan Gede Antok Setiawan Jodi; Tiksnayana Vipraprastha; Bagus Nyoman Kusuma Putra; I Made Surya Prayoga; Made Santana Putra Adiyadny
Budapest International Research and Critics Institute-Journal (BIRCI-Journal) Vol 5, No 2 (2022): Budapest International Research and Critics Institute May
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v5i2.5127

Abstract

The purpose of this study was to determine impact of product quality, price, and promotion on purchase decision of Dinda Fashion Products in Denpasar. The sample in this study used 80 people who were the respondents of Dinda Fashion consumers in Denpasar City. The data analysis technique used in this research is multiple regression analysis. The results showed that: (a)there was a significant and positive effect between product quality and purchase decision with a coefficient value of 4.484 and a significance value of 0.000, (b)there was a significant and positive effect between price and purchase decision with a coefficient value of 3.958 and a significance value of 0.001, and (c)there was a significant and positive effect between promotion and purchase decision with a coefficient value of 4.721 and a significance value of 0.000.
Komitmen Organisasi, Beban Kerja, dan Kompensasi dalam Meningkatkan Kepuasan Kerja pada Karyawan LPD Kecamatan Kerambitan Tabanan Bagus Nyoman Kusuma Putra; Tiksnayana Vipraprastha
Journal of Business & Applied Management Vol 15, No 1 (2022): Journal of Business & Applied Management
Publisher : Universitas Bunda Mulia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30813/jbam.v15i1.3121

Abstract

Penelitian ini bertujuan untuk mengetahui apakah komitmen organisasi, beban kerja, dan kompensasi memberikan dampak pada kepuasan kerja pada karyawan LPD Kecamatan Kerambitan Tabanan. Sampel dikumpulkan dengan menggunakan metode teknik sampling jenuh yang berjumlah 113 responden. Teknik analisis data yang digunakan dalam penelitian ini adalah analisis regresi berganda. Hasil penelitian menunjukkan bahwa: (a) ada pengaruh yang signifikan dan positif antara komitmen organisasional dan kepuasan kerja karyawan (b) ada pengaruh yang signifikan dan negatif antara beban kerja dan kepuasan kerja karyawan, dan (c) ada pengaruh yang signifikan dan positif antara kompensasi dan kepuasan kerja.
MOTIVASI DAN KEPUASAN KERJA TERHADAP KINERJA KARYAWAN HOTEL PADA MASA PANDEMI COVID-19 Rupadi Kertiriasih; Tiksnayana Vipraprastha
Jurnal Ilmiah Satyagraha Vol 5, No 2 (2022)
Publisher : Universitas Mahendradatta Denpasar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47532/jis.v5i2.456

Abstract

Penelitian ini bertujuan untuk mengetahui apakah motivasi dan kepuasan kerja memberikan dampak pada kinerja karyawan hotel selama pandemi Covid-19. Adapun teknik sampling dalam penelitian ini menggunakan metode sampling jenuh dimana semua populasi digunakan dalam penelitian. Teknik analisis data yang digunakan dalam penelitian ini adalah analisis regresi berganda. Dari hasil penelitian ini menunjukkan bahwa: (a) ada pengaruh yang signifikan dan positif antara motivasi dan kinerja kryawan hotel dengan nilai koefisien sebesar 0,527 dan nilai signifikansi sebesar 0,000, dan (b) ada pengaruh yang signifikan dan positif antara kepuasan kerja dan kinerja karyawan hotel dengan nilai koefisien sebesar 0,294 dan nilai signifikansi sebesar 0,013
Role of Learning and Growth Perspective in The Mediating Relation of Human Resource Function with Employee Champion: Evidence from The Small Medium Industries Sapta Rini Widyawati; I Made Surya Prayoga; Tiksnayana Vipraprastha; I Wayan Gede Antok Setiawan Jodi; Ni Luh Gede Putu Purnawati; Pande Ketut Ribek
International Journal of Social Science and Business Vol. 7 No. 2 (2023): May
Publisher : Universitas Pendidikan Ganesha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23887/ijssb.v7i2.52276

Abstract

Human resources (HR) is a key factor for achieving company competitive advantage, but research on the competitive advantage of HR is still little to do. As is known, the superiority of HR can be seen from the role of HR as an employee champion. This study aims to analyze the effect of the HR function on employee champions from the perspective of learning and growth as a mediating variable. The research sample consisted of 627 employees form 14 the small medium industries. The sample obtained was 82 employees. This research was conducted using questionnaires and interviews. In making the questionnaire used a scaling technique Likert to measure attitudes, income, and perceptions of people or groups of people about social phenomena that occur. The analytical tool used was SEM-PLS. The findings of the research result found that the HR function does not directly influence employee champions, but after incorporating the perspective of learning and growth as a mediating variable. It appears that the effect of the HR function on employee champions.
PENGARUH MOTIVASI KERJA DAN ORGANIZATIONAL CITIZENSHIP BEHAVIOR (OCB) TERHADAP KINERJA KARYAWAN PADA CV. BHUWANA PERMAI Ni Wayan Vina Purnama Dewi; Anak Agung Dwi Widyani; Tiksnayana Vipraprastha
VALUES Vol. 3 No. 2 (2022): Values
Publisher : Program Studi Manajemen Fakultas Ekonomi dan Bisnis UNMAS

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Companies need to make efforts to improve employee performance because the company's survival is very dependent on the quality of employee performance. This study aims to determine the effect of work motivation and Organizational Citizenship Behavior (OCB) on employee performance at CV. Bhuwana Permai. This research was conducted at CV. Bhuwana Permai which is located at Br. Pande Kel. Sempidi, Kec. Mengwi, Kab. Badung. With the object of research on work motivation, Organizational Citizenship Behavior (OCB) and employee performance, the population in this study is all employees of CV. Bhuwana Permai, totaling 60 people. In this study to find the size or size of the sample, the technique used is a saturated sampling technique, so that the number of samples is 60 people. The data analysis technique used is instrument test, classical assumption and multiple linear regression analysis. The results of this study indicate that work motivation has a positive and significant effect on employee performance at CV. Bhuwana Permai with a tcount of 4.446 and a significant value of 0.000 <0.05. Organizational Citizenship Behavior has a positive and significant effect on employee performance at CV. Bhuwana Permai with a tcount of 3.690 and a significant value of 0.001 <0.05. Work Motivation and Organizational Citizenship Behavior simultaneously have a significant relationship to employee performance at CV. BhuwanaPermai with an F value Count of 175,578 with a significance value of 0.000 < 0.05.
PENGARUH KOMITMEN ORGANISASI DAN KOMPENSASI TERHADAP KINERJA KARYAWAN MELALUI KEPUASAN KERJA SEBAGAI VARIABEL INTERVENING Ni Nengah Rupadi Kertiriasih; Tiksnayana Vipraprastha; Ni Luh Putu Sariani
JURNAL ILMIAH EDUNOMIKA Vol 8, No 1 (2024): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v8i1.11716

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh langsung dan tidak langsung komitmen organisasi dan kompensasi terhadap kinerja karyawan dengan kepuasan kerja sebagai variabel intervening. Sampel penelitian ini adalah 50 karyawan tetap PT. Elektra Karya Persada Kabupaten Badung. Teknik analisis data yang digunakan dalam penelitian adalah Partial Least Quare (PLS). Hasil Penelitian menunjukan secara langsung ada pengaruh positif signifikan komitmen organisasi dan kompensasi terhadap kepuasan kerja karyawan, ada pengaruh positif signifikan komitmen organisasi dan kepuasan kerja terhadap kinerja karyawan namun, ada pengaruh positif tidak signifikan pengaruh kompensasi terhadap kinerja karyawan. Selain itu, secara tidak langsung ada pengaruh komitmen organisasi terhadap kinerja karyawan melalui kepuasan kerja sebagai variabel intervening, dan ada pengaruh positif tidak signifikan kompensasi terhadap kinerja karyawan melalui kepuasan kerja karyawan sebagai variabel intervening..
PENGARUH KEADILAN ORGANISASI, KEPEMIMPINAN TRANSFORMASIONAL DAN MOTIVASI KERJA TERHADAP KEPUASAN KERJA KARYAWAN DEALER HONDA KECAK MOTOR DALUNG Putu Gde Cahya Krisnanda; Pande Ketut Ribek; Tiksnayana Vipraprastha
VALUES Vol. 5 No. 1 (2024): Values
Publisher : Program Studi Manajemen Fakultas Ekonomi dan Bisnis UNMAS

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Human resources are really needed by companies as system managers and subjects of implementing company policies and operational activities to achieve predetermined goals. If human resources are managed well, they can support the business success of a company. In a company, human resources are very necessary to act as drivers for the various kinds of work that will be carried out by employees. This research aims to examine and analyze the influence of organizational justice, transformational leadership and work motivation on employee job satisfaction. This research was conducted at the Honda Kecak Motor Dalung Dealer located on Jl. Raya Padang Luwih, No. 166, Badung Regency, Bali, 80361, with operational areas in Bali. The population in this study were 37 employees at the Honda Kecak Motor Dalung Delaer using the questionnaire method. Data collection techniques include observation, interviews, documentation and questionnaires. Data analysis techniques used. The types of data used in this research are quantitative data and qualitative data. The data sources used in this research can be classified into two, namely primary data and secondary data. All data obtained from the questionnaire distribution is suitable for use, then analyzed using multiple linear regression, hypothesis testing (t test and f test). The research results show that (1) Organizational justice has a positive and significant effect on employee job satisfaction at the Honda Kecak Motor Dalung Dealer. (2) Transformational leadership has a positive and significant effect on employee job satisfaction at the Honda Kecak Motor Dalung Dealer. (3) Work motivation has a positive and significant effect on employee job satisfaction at the Honda Kecak Motor Dalung Dealer.
PENGARUH MOTIVASI KERJA, DISIPLIN KERJA DAN LINGKUNGAN KERJA TERHADAP KINERJA KARYAWAN KSP SURYA MANDIRI DI DESA BATUAN KALER KECAMATAN SUKAWATI I Made Ranji Ari Rahmadi; Pande Ketut Ribek; Tiksnayana Vipraprastha
VALUES Vol. 5 No. 1 (2024): Values
Publisher : Program Studi Manajemen Fakultas Ekonomi dan Bisnis UNMAS

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Human resources are really needed by companies as system managers and subjects of implementing company policies and operational activities to achieve predetermined goals. If human resources are managed well, they can support the business success of a company or cooperative. In a company, human resources are very necessary to act as drivers for the various kinds of work that will be carried out by employees. The factors that influence performance consist of work motivation, work discipline and work environment on employee performance. This research aims to test and analyze the influence of work motivation, work discipline and work environment on employee performance. This research was conducted at the Surya Mandiri J1 Savings and Loans Cooperative. Raya Sakah. Batuan Kaler, Sukawati, Gianyar, Bali 80582. The object of this research study is the object of study which is the focus of attention of a research study. The object of this research study is the influence of work motivation, work discipline and work environment on employee performance. The population in this study included 45 employees and female employees who worked at KSP. Surya Mandiri. The sampling method used in this research is saturated sampling or census, that is, the entire population is sampled. The types of data used in this research are quantitative data and qualitative data. The data sources used in this research can be classified into two, namely primary data and secondary data. All data obtained from the questionnaire distribution is suitable for use, then analyzed using multiple linear regression, hypothesis testing (t test and f test). The research results show that (1) Work motivation has a positive and significant effect on employee performance at KSP Surya Mandiri Sukawati, so that the more work motivation increases, the more employee performance at KSP Surya Mandiri Sukawati increases. (2) Work discipline has a positive and significant effect on employee performance at KSP Surya Mandiri Sukawati so that the better the work discipline, the more employee performance at KSP Surya Mandiri Sukawati will increase. (3) The work environment has a positive and significant effect on employee performance at KSP Surya Mandiri Sukawati, so that the more the work environment improves, the more employee performance at KSP Surya Mandiri Sukawati will increase.
PERSONAL BRANDING, SOCIAL MEDIA MARKETING, DAN WORD OF MOUTH DALAM MENINGKATKAN BUYING DECISION PADA KONSUMEN E-COMMERCE SHOPEE Bagus Nyoman Kusuma Putra; Tiksnayana Vipraprastha
Modus Vol. 34 No. 1 (2022): MODUS
Publisher : Faculty of Business and Economics Universitas Atma Jaya Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24002/modus.v34i1.5061

Abstract

ABSTRACT  In doing a good marketing effort to attract consumer purchasing decisions is to pay attention to personal branding, social media marketing and word of mouth. With the increasing number of purchasing decisions, especially those aimed at E-Commerce Shopee consumers, this study aims to find out the relationship between personal branding, social media marketing and word of mouth on purchasing decisions. This study involved 130 respondents. There are three hypotheses put forward for in-depth analysis. There are differences in previous studies, the results state that there is a relationship between personal branding, social media marketing and word of mouth on purchasing decisions. This research provides a number of implications, limitations and directions for further research. Keywords: personal branding; social media marketing; word of mouth; buying decision  ABSTRAK Dalam melakukan usaha pemasaran yang baik untuk menarik buying decision konsumen adalah dengan cara memperhatikan personal branding, social media marketing dan word of mouth. Dengan semakin meningkatnya buying decision terutama yang ditujukan pada konsumen E-Commerce Shopee, penelitian ini bertujuan untuk mencari tahu hubungan personal branding, social media marketing dan word of mouth terhadap buying decision. Penelitian ini melibatkan 130 responden. Ada tiga hipotesis yang dikemukakan untuk dianalisis secara mendalam. Terdapat perbedaan pada studi sebelumnya, hasil menyatakan bahwa adanya hubungan antara personal branding, social media marketing dan word of mouth terhadap buying decision. Dalam penelitian ini memberikan sejumlah implikasi, batasan dan arahan untuk penelitian selanjutnya. Kata kunci: personal branding; social media marketing; word of mouth; buying decision
Co-Authors Anak Agung Dwi Widyani Bagus Bagus Nyoman Kusuma Putra Bagus Nyoman Kusuma Putra Desak Nyoman Indriyani Dewa Ayu Diyah Maharani I Gede Rihayana I Made Ranji Ari Rahmadi I Made Surya Prayoga Ida Ayu Nyoman Wulan Purnami Made Santana Putra Adiyadny Maria Meiatrix Ratna Sari Ni Ketut Sridama Yanti Ni Luh Dita Damayanti Ni Luh Gede Putu Purnawati Ni Luh Putu Eka Anggraningsih Ni Luh Putu Sariani Ni Nengah Rupadi Kertiriasih Ni Nengah Rupadi Kertiriasih Ni Putu Arik Esmayani Ni Putu Leoni Anggita Devi Ni Wayan Sri Aprilia Yanti Ni Wayan Vina Purnama Dewi Pande Ketut Ribek Putu Gde Cahya Krisnanda Rupadi Kertiriasih Sapta Rini Widyawati SETIAWAN JODI, I WAYAN GEDE ANTOK