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All Journal Jurnal Akuntansi dan Keuangan JURNAL EKONOMI AKUNTANSI DAN MANAJEMEN Community Development Journal Accounting Global Journal Jurnal Inovasi Penelitian Indonesia Berdaya International Journal of Economics, Management, Business, and Social Science Jurnal Altifani Penelitian dan Pengabdian kepada Masyarakat Accounting and Finance Studies Jurnal Pendidikan Dasar dan Sosial Humaniora Prosiding Seminar Nasional Pengabdian Kepada Masyarakat West Science Interdisciplinary Studies Journal of Managerial Sciences and Studies Jurnal Ilmiah Akuntansi dan Keuangan Jurnal Pengabdian Masyarakat Ekonomi dan Bisnis Digital ADM : Jurnal Abdi Dosen dan Mahasiswa E-JURNAL AKUNTANSI
Niken Savitri Primasari
Universitas Nahdlatul Ulama Surabaya
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Medicine & Pharmacology Nursing Public Health Social Sciences Veterinary Other

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Social Media Marketing Activities' Impact On Brand Image, Brand Loyalty, And Awareness Zainul Wasik; Savitri Primasari, Niken; Setiawan, Didik
Journal of Managerial Sciences and Studies Vol. 3 No. 1 (2025): April: Journal of Managerial Sciences and Studies
Publisher : PT. Mawadaku Sukses Solusindo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61160/jomss.v3i4.72

Abstract

The purpose of this study is to look into how social media marketing campaigns affect brand awareness, brand loyalty, and brand image.. Analysing the relationship between brand awareness and brand image and brand loyalty is another goal of this study. The group under study consists of customers who actively follow the five businesses with the highest social ratings on Facebook, Twitter, Instagram, and other social media sites.. Convenience sampling was used in this study to gather information from 600 brand fans using online questionnaires shared on social media. This analysis also made use of quantitative methods. The gathered data has been examined using structural equation modelling (SEM). While using social media for marketing initiatives enhanced brand loyalty and image overall, the study discovered that brand awareness had the most noticeable impact. Furthermore, research indicates that brand loyalty is significantly influenced by brand cognition and image. Furthermore, a weak association between brand awareness and brand image has been shown by this study.
The Impact of Digital Advancements and Their Influence on Marketing, Value Chains, and Business Models Purnamasari, Wulan; Candraningrat, C. Candraningrat; Savitri Primasari, Niken; Wasik, Zainul
Journal of Managerial Sciences and Studies Vol. 2 No. 2 (2024): Agustus: Journal of Managerial Sciences and Studies
Publisher : PT. Mawadaku Sukses Solusindo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61160/jomss.v2i2.99

Abstract

Although good mastery of digital innovations can be highly advantageous in today's environment, as business models and industries are changing rapidly due to digital innovations, there are significant gaps in the literature on digital innovations. By defining terms and examining the particulars of this new field of study, we add to the body of literature. The impact of digital innovation on marketing, value chain, and business models is then covered, with particular attention paid to conflicts and marketing difficulties, value chain dynamics, and business model evolutions. We offer recommendations for more research in our conclusion.
The Assessment Of The Relationship Between Organizational Performance And Innovation Management Capacity Savitri Primasari, Niken; Wasik, Zainul; Saiful Ulum, Achmad; Wahyu Pradana, Dominicus
Journal of Managerial Sciences and Studies Vol. 2 No. 3 (2024): Desember: Journal of Managerial Sciences and Studies
Publisher : PT. Mawadaku Sukses Solusindo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61160/jomss.v2i3.104

Abstract

This study aims to explore how capability to manage innovation affects the functioning of organizations. This study explores the question, How much do emotional and intellectual resources affect marketing management competence, which directly affects an organization's performance? using the resource-advantage theory as its foundation. Fifty managers and academics from different multinational organizations participated in in-depth interviews to gather data for the research objectives, and fresh empirical insights were provided. Digital technology, skill, and knowledge are among the constituents of intellectual and emotional assets were identified in this study along with their effects on business performance. The study's ability to be broadly applied is restricted by its emphasis on small and medium-sized businesses (SMEs). Future studies in different sectors and countries should be carried out to examine the relationships reported in this study. This work contributes to the body of knowledge on sustainability by creating a conceptual model that explains how innovation management evolved, its function in the market, and the results that sustainability management produces in tandem. The findings are significant to policymakers as well as SMEs. There is a definite need to look into how organizations might use these talents to their advantage in order to grow.
LITERASI KEUANGAN DIGITAL BERBASIS WEB UNTUK MENINGKATKAN KESADARAN TERHADAP PINJAMAN ONLINE Niken Savitri Primasari; Sinta Nuria Cholil; Nur Indah Sari
Jurnal Pengabdian Masyarakat Ekonomi dan Bisnis Digital Vol. 2 No. 3 (2025): September
Publisher : Yayasan Nuraini Ibrahim Mandiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70248/jpmebd.v2i3.2788

Abstract

Program Kuliah Kerja Nyata (KKN) ini dilaksanakan di Dusun Patar Lor Desa Ngaresrejo, Kecamatan Sukodono, Kabupaten Sidoarjo. Program ini bertujuan untuk meningkatkan kesadaran dan pemahaman masyarakat terhadap risiko pinjaman online melalui edukasi berbasis web. Platform Website yang digunakan adalah web resmi Otoritas Jasa Keuangan (OJK). Target sasaran pada kegiatan ini adalah kelompok ibu-ibu PKK yang berperan dalam pengelolaan keuangan rumah tangga dan penyebaran informasi di lingkungan sekitarnya. Metode yang digunakan meliputi edukasi dan pendampingan, sesi tanya jawab dan diskusi serta pelatihan dan simulasi. Evaluasi dilakukan melalui pre-test dan post-test yang telah dijawab benar oleh peserta. Hasil menunjukkan adanya peningkatan signifikan pada pemahaman peserta dengan persentase kenaikan 80% hingga 100%. sebagian peserta pada rentang usia 26-45 tahun yang menunjukkan tingkat keberhasilan yang tinggi dalam pemahaman dan pengetahuan. Sementara, untuk kelompok usia lanjut diperlukan pendekatan yang relevan. Temuan ini menunjukkan bahwa pendekatan berbasis web, didukung dengan pendampingan langsung, efektif dalam membangun kesadaran dan keterampilan finansial masyarakat.
Menuju Keberlanjutan Lingkungan dan Potensi Ekonomi Desa Gumulan dengan Pengolahan Limbah Terpadu Intan Prasetyowati; Anggih Nur Hamidah; Niken Savitri Primasari
ADM : Jurnal Abdi Dosen dan Mahasiswa Vol. 1 No. 2 (2023): ADM : Jurnal Abdi Dosen dan Mahasiswa
Publisher : Penerbit dan Percetakan CV.Picmotiv

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61930/jurnaladm.v1i2.241

Abstract

Banyak sungai di desa/kelurahan yang tercemar di Indonesia yang berasal dari limbah rumah tangga dan kegiatan industri. Limbah industri yang tidak diolah kembali menjadi bumerang bagi makhluk hidup di sekitarnya. Pencemaran sungai menjadi salah satu faktor turunnya kualitas air di Indonesia. Gumulan adalah sebuah desa di wilayah Kecamatan Kesamben, Kabupaten Jombang, Provinsi Jawa Timur dengan salah satu komoditi Tahu sebagai salah satu produk unggulan masyarakat, namun limbah sisa olahan produksi Tahu masih belum menjadi perhatian. Kegiatan pengelolaan limbah tahu menjadi pupuk organik cair di Desa Gumulan bertujuan untuk menciptakan manajemen sampah terpadu yang berkelanjutan. Melalui serangkaian kegiatan, termasuk FGD (Forum Group Discussion), sosialisasi, pelatihan, dan sosialisasi pada Karang Taruna dan Aparatur Desa Gumulan, program ini berhasil meningkatkan kesadaran masyarakat tentang bahaya limbah tahu cair terhadap lingkungan. Kegiatan ini memberikan dampak positif dalam upaya menciptakan keberlanjutan lingkungan dan mengoptimalkan potensi ekonomi desa
Co-Authors Achmad In’am Munhamir Anggih Nur Hamidah Annisa Ayu Briliant Budiarti, Rizqi Putri Nourma Candraningrat, C. Candraningrat Candraningrat, Candraningrat Didik Setiawan Endah Tri Wahyuningtyas Fatkur Rokhim Ghofirin, Mohammad Helga Lia Irbah Heni Agustina Herlina Nadziliyah Intan Prasetyowati Khusnah, Hidayatul Loso Judijanto Marjuki Marjuki Mohamad Rijal Iskandar Zhulqurnain Mohhamd Ghofirin Mutiara Putri Nur Soefi'i Nur Indah Sari Puspandam Katias Rachma Rizqina Mardhotillah Reza Nindya Maharani Harsono Putri Rifqi Harimurti Risa Listiana Rizki Amalia Elfita Saiful Ulum, Achmad Sinta Nuria Cholil Tri Deviasari Wulan Ubaidillah Zuhdi Ubaidillah Zuhdi Wahyu Pradana, Dominicus Wasik, Zainul WULAN PURNAMASARI, WULAN Zainul Wasik