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All Journal Jurnal Akuntansi dan Keuangan JURNAL EKONOMI AKUNTANSI DAN MANAJEMEN Community Development Journal Accounting Global Journal Jurnal Inovasi Penelitian Indonesia Berdaya International Journal of Economics, Management, Business, and Social Science Jurnal Altifani Penelitian dan Pengabdian kepada Masyarakat Accounting and Finance Studies Jurnal Pendidikan Dasar dan Sosial Humaniora Prosiding Seminar Nasional Pengabdian Kepada Masyarakat West Science Interdisciplinary Studies Journal of Innovative and Creativity Jurnal Ilmiah Akuntansi dan Keuangan Jurnal Pengabdian Masyarakat Ekonomi dan Bisnis Digital ADM : Jurnal Abdi Dosen dan Mahasiswa
Niken Savitri Primasari
Universitas Nahdlatul Ulama Surabaya
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Medicine & Pharmacology Nursing Public Health Social Sciences Veterinary Other

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The Influence of Environmental Knowledge, Perceived Green Value, and Perceived Behavioral Control on Green Consumer Behavior of Organic Food Products Seniorita; Niken Savitri Primasari; Apriani Riyanti; Rina Feriana; Sumarni; M. Rasda
Journal of Innovative and Creativity Vol. 5 No. 3 (2025)
Publisher : Fakultas Ilmu Pendidikan Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/joecy.v5i3.5386

Abstract

The primary aim of this study is to analyze the impact of various treatments such as environmental awareness, perceived green value, and perceived behavioral control on the consumers of organic food. The research takes into consideration the scenario where consumers are increasingly accepting eco-friendly products due to their awareness of the environment and their demand for food products which are less harmful or safe for nature. To achieve this, the researchers used a quantitative explanatory approach involving 150 participants with prior experience of organic food products. While purposive sampling was employed to assure knowledgeable and experienced respondents with respect to the organic products. The questionnaire was subjected to item-total validity testing, Cronbach's Alpha reliability testing, and classical assumption testing before the application of multiple linear regression analysis. The findings showed that the three independent variables had a positive and significant effect on green consumption behavior. The determined values of the coefficient of determination indicated that environmental knowledge, perceived green value, and perceived behavioral control together characterized consumer behavior. This study, on the one hand, contributes theoretically by adding to the knowledge of the green consumer behavior and the psychological factors that influence it. On the other hand, the findings of the study offer ways for the industry players to improve their educational strategies by enhancing the green value of their products and making organic products more available as a manner of promoting sustainable consumption behavior.
Co-Authors Achmad In’am Munhamir Anggih Nur Hamidah Annisa Ayu Briliant Budiarti, Rizqi Putri Nourma Endah Tri Wahyuningtyas Fatkur Rokhim Ghofirin, Mohammad Helga Lia Irbah Heni Agustina Herlina Nadziliyah Intan Prasetyowati Khusnah, Hidayatul Loso Judijanto M. Rasda Marjuki Marjuki Mohamad Rijal Iskandar Zhulqurnain Mohhamd Ghofirin Mutiara Putri Nur Soefi'i Nur Indah Sari Puspandam Katias Rachma Rizqina Mardhotillah Reza Nindya Maharani Harsono Putri Rifqi Harimurti Rina Feriana Risa Listiana Riyanti, Apriani Rizki Amalia Elfita Seniorita Sinta Nuria Cholil Sumarni Tri Deviasari Wulan Ubaidillah Zuhdi Ubaidillah Zuhdi