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Journal : MEDIA

Keunggulan Bersaing ; Faktor-Faktor yang Mempengaruhi Dan Dampaknya pada Kinerja Selling-In ( Studi pada Outlet Binaan PT. Indosat Semarang ) Ana Kadarningsih
MEDIA Vol 21, No 1 (2013): MEDIA EKONOMI & TEKNOLOGI INFORMASI
Publisher : MEDIA

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Abstract

There is fenomenal gap that amount of Indosat’s outlets have increase 41,76% in year 2007 until 2008, but Net Profit Margin have decrease 18,66 % in year 2008. Also there is research gap that competitive advantage have influence on  performance sales, other research result selling-in performance have influense on competitive advantage. The purpose of this research is to test the influences of outlet quality services, differentiation, company reputation, outlet quality relationship, environment adaptability, on competitive advantage  to increase selling-in performance. The samples size of this research is 123 outlets of PT. Indosat. Using the Structural Equation Modeling (SEM) that be run with AMOS software , the results shows that the outlet quality services, differentiation, company reputation, outlet quality relationship, environment adaptability have influence on competitive advantage to increase selling-in performance.
PENGARUH POJOK BEI UDINUS DALAM MENINGKATKAN MOTIVASI BELAJAR MAHASISWA DI BIDANG PASAR MODAL DENGAN KECERDASAN EMOSIONAL SEBAGAI PEMODERASI Ririh Dian Pratiwi; Ana Kadarningsih
MEDIA Vol 21, No 2 (2013): MEDIA EKONOMI & TEKNOLOGI INFORMASI
Publisher : MEDIA

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Abstract

Recently, education have increasingly widespread but learning motivation has decreased.          A college has a role in improving student learning motivation and provide technology-based learning tools especially in studying the science of investment and capital markets. The purpose of this research is to test the influences Udinus Corner IDX to increase student learning motivation in capital market with emotional intelligence as moderation variable. The samples size of this research is 46 students from 63 visitors Udinus Corner IDX in Juni 2013. Using SPSS 16.00 for Windows, the results shows that variable Udinus Corner IDX and emotional intelligence have no influence on learning motivation in capital market and emotional intelligence is not suitable as moderation variable.