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All Journal KARMAPATI (Kumpulan Artikel Mahasiswa Pendidikan Teknik Informatika) ISSN: 2252-9063 Jurnal Review Pendidikan dan Pengajaran (JRPP) Inobis: Jurnal Inovasi Bisnis dan Manajemen Indonesia Journal Of Business, Finance, and Economics (JBFE) Jurnal Ekonomi dan Bisnis Digital (MINISTAL) Jurnal Teknologi dan Manajemen Industri Terapan Gema Wisata International Journal of Management Research and Economics Ulil Albab Scripta Economica: Journal of Economics, Management, and Accounting E-Jurnal Manajemen CAPITALIS (JOURNAL OF SOCIAL SCIENCES)
I Wayan Santika
Universitas Udayana
Religion Humanities Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Social Sciences Other

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Pengaruh Citra Merek, Kualitas Produk, Dan Kualitas Layanan Terhadap Niat Beli Ulang: (Studi Kasus: Imadji Coffee di Kota Denpasar) I Made Putra Theo Bagaskara; I Wayan Santika
Jurnal Teknologi dan Manajemen Industri Terapan Vol. 5 No. 2 (2026): Jurnal Teknologi dan Manajemen Industri Terapan
Publisher : Yayasan Inovasi Kemajuan Intelektual

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55826/jtmit.v5i2.1696

Abstract

Pesatnya pertumbuhan industri coffee shop di Kota Denpasar menciptakan persaingan pasar yang sangat kompetitif, sehingga menuntut pelaku usaha seperti Imadji Coffee untuk memahami faktor-faktor yang mendorong loyalitas konsumen. Penelitian ini bertujuan untuk menganalisis pengaruh citra merek, kualitas produk, dan kualitas layanan terhadap niat beli ulang pelanggan Imadji Coffee di Kota Denpasar. Penelitian ini menggunakan desain asosiatif dengan pendekatan kuantitatif, di mana data dikumpulkan melalui penyebaran kuesioner kepada 150 responden yang dipilih menggunakan teknik non-probability sampling dengan metode purposive sampling. Responden penelitian ini adalah pelanggan Imadji Coffee di Kota Denpasar. Teknik analisis data yang digunakan adalah regresi linear berganda melalui perangkat lunak SPSS. Hasil penelitian menunjukkan bahwa secara parsial, variabel citra merek, kualitas produk, dan kualitas layanan masing-masing memiliki pengaruh positif dan signifikan terhadap niat beli ulang pelanggan. Pengujian secara simultan (Uji F) juga menunjukkan bahwa ketiga variabel independen tersebut berpengaruh signifikan terhadap variabel dependen dengan nilai koefisien determinasi sebesar 0,603. Hal ini mengindikasikan bahwa sebesar 60,3% niat beli ulang pelanggan dipengaruhi oleh sinergi antara citra merek yang kuat, kualitas produk yang konsisten, dan layanan yang memuaskan, sedangkan sisanya sebesar 39,7% dipengaruhi oleh faktor lain di luar model penelitian ini.
Peran Kepuasan Pengguna Memediasi Pengaruh Kualitas Layanan Terhadap Loyalitas Pengguna Aplikasi MyTelkomsel di Denpasar Keysha Valerie Helwina Alowaes; I Wayan Santika
Journal of Economics, Management, and Accounting Vol 2 No 1 (2026): July: Scripta Economica: Journal of Economics, Management, and Accounting
Publisher : CV SCRIPTA INTELEKTUAL MANDIRI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.65310/p8s75x26

Abstract

Digital transformation has shifted Indonesian society toward the adoption of digital ecosystems, including the use of the MyTelkomsel application as a self-service platform for Telkomsel customers. Although application downloads continue to increase, the number of monthly active users remains relatively low and is accompanied by various complaints regarding digital service quality. This study examines the mediating role of user satisfaction in the relationship between service quality and user loyalty toward the MyTelkomsel application in Denpasar. A quantitative approach with a causal associative design was employed. Data were collected from 130 respondents selected using purposive sampling and analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM). The findings reveal that service quality has a positive and significant effect on both user loyalty and user satisfaction. User satisfaction also positively and significantly affects user loyalty and partially complements the relationship between service quality and user loyalty. These findings highlight the importance of improving digital service quality through solution-oriented customer experiences and stronger emotional engagement to enhance user loyalty.
PERAN BRAND IMAGE MEMEDIASI PENGARUH SOCIAL MEDIA MARKETING TERHADAP REPURCHASE INTENTION KONSUMEN PRASANTHI TEXTILE DI GIANYAR(Studi pada Konsumen Prasanthi Textile di Gianyar) Anak Agung Istri Mas Maharani; I Wayan Santika
CAPITALIS: JOURNAL OF SOCIAL SCIENCES Vol. 4 No. 1 (2026): CAPITALIS (JOURNAL OF SOCIAL SCIENCES)
Publisher : Adisam Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.21765973

Abstract

This study aims to examine the role of brand image as a variable that mediates the influence of social media marketing on repurchase intention. The study was conducted on Prasanthi Textile consumers in Gianyar Regency using a quantitative approach using the associative method, and sample determination through a non-probability sampling technique with a purposive sampling method, resulting in 120 respondents as the research sample. Data collection was carried out through a survey with a questionnaire instrument distributed directly and online. The theory used in this study is the Consumer Behavior Model. The data analysis technique applied was path analysis with the help of SPSS software and the Sobel test to test the mediation role. The results showed that social media marketing had a positive and significant effect on repurchase intention and on brand image, while brand image had a positive and significant effect on repurchase intention. Brand image was proven to be able to partially mediate the influence of social media marketing on repurchase intention of Prasanthi Textile consumers. The influence of social media marketing on repurchase intention showed a greater contribution through the mediation role. The implications of this research emphasize the importance of Prasanthi Textile to improve the quality of social media content, strengthen interactivity and engagement with consumers, and maintain consistency in delivering brand information to build a positive brand image and encourage increased consumer repurchase intention.
Co-Authors Agung Wulan Prabandari Agus Satria Pramudana Alit Suryani Anak Agung Istri Mas Maharani Bagas Dwi Arissaputra Bachtiar Bahy Reazizu Bayu Rahanatha Cokorda Gde Cahaya Putra Trisnu Daniel I Nyoman Renatha Cardia Diah Arika Dzara Ivoni Erri Nugraha Deri Febri Rusadi Gusti Agung Narendra Iswara I Gst Ayu Kt Giantari I Gusti Ayu Ketut Giantari I Kadek Adjus Surya Dharma I Kadek Bramantya Abdy Pangestu I Kadek Wisnu Anggara Putra I Ketut Alex Mahardika I Komang Vikky Aditya Karuniawan I Made Ari Santikayasa I Made Putra Theo Bagaskara I Made Rendy Wicaksana I Putu Agus Purnama Adi Putra I Putu Agus Wenta Pharamadita I Putu Agus Wenta Pharamadita I Putu Gede Darma Putra I Putu Wira Murti I Putu Yogi Arta Wiguna I Wayan Hendrayana I Wayan Pedi Suardita Ida Bagus Gede Ari Suyoga Ida Bagus Rai Keniten Adnyana Kadek Budiharta Ketut Wahyu Tamaja Ketut Warmika, I Gede Keysha Valerie Helwina Alowaes Komang Agus Satria Pramudana Krisana, Putu Rita Efata Kt Irma Saraswatiwulandari Made Andi Kusuma Made Santika Putra Maki, Gyshella Eunike Mila Mila Muduartha Bella Fransisca Ni Komang Lestya Sari Ni Luh Gede Kintan Pratiwi Ni Made Arie Ismayanti Ni Nyoman Rsi Respati Nicholas Gregory Wendy Novia Indah Dewanti Putu Devi Sandra Dewi Putu Diah Saraswati Putu Intan Astarani Rasyid Ahmad Yoher Rizky Aditya Maharany Satria Pramudana Wayan Dede Arya Pramanaputra