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All Journal Buletin Udayana Mengabdi E-Jurnal Ekonomi dan Bisnis Universitas Udayana E-Jurnal Manajemen Universitas Udayana Journal Of Business, Finance, and Economics (JBFE) COMSERVA: Jurnal Penelitian dan Pengabdian Masyarakat INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE Harmony Management: International Journal of Management Science and Business International Journal of Business, Marketing, Economics & Leadership
Ketut Warmika, I Gede
Fakultas Ekonomi Dan Bisnis Universitas Udayana
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Industrial & Manufacturing Engineering Social Sciences

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THE INFLUENCE OF PERCEIVED USEFULNESS, PERCEIVED EASE OF USE, PERCEIVED ENJOYMENT, AND TRUST ON INTENTION TO REUSE Ni Luh Putu Ayu Diah Sawitri M; I Gde Ketut Warmika
INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE Vol. 2 No. 9 (2024): September
Publisher : Adisam Publisher

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Abstract

This research is motivated by Shopee being one of the most popular shopping sites and much in demand for purchasing products online, but there are still doubts among consumers to reuse the Shopee marketplace as a place to shop or transact online for the first time or repeatedly. Shopee must try to improve its services so that consumers' intention to reuse Shopee is higher. This study aims to explain the influence of perceived usefulness, perceived ease of use, perceived enjoyment, and trust on the intention to reuse the Shopee marketplace among Shopee consumers in Denpasar City. The research sample consists of 120 Shopee consumers aged at least 17 years, with a minimum education level of high school or equivalent, residing in Denpasar City, and having made at least 3 purchases on the Shopee site in the past 3 months. Data collection method used a questionnaire instrument. Data analysis techniques employed were descriptive statistical analysis and multiple linear regression. The research findings indicate that, partially, perceived usefulness, perceived ease of use, perceived enjoyment, and trust have a positive and significant influence on reuse intention. The implications of this research highlight the need for attention to strategies related to usefulness, ease of use, convenience, and trust on Shopee if they intend to maintain consumer intention to reuse Shopee marketplace as their online shopping platform.
THE ROLE OF CUSTOMER SATISFACTION IN MEDIATING THE INFLUENCE OF PRODUCT QUALITY ON REPURCHASE INTENTION (STUDY ON MIXUE PRODUCT CUSTOMERS IN DENPASAR CITY) Sidney Muliarta; I Gede Ketut Warmika
INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE Vol. 2 No. 12 (2024): December
Publisher : Adisam Publisher

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Abstract

The culinary business in Indonesia continues to develop every year. One thing that is currently popular among Indonesian people is tea and ice cream. These two dishes are very popular with various groups, from children to adults. This potential creates extensive business opportunities in the culinary sector. This research was conducted at the Mixue outlet in Denpasar City. The purpose of this research was to explain the role of customer satisfaction in mediating the influence of product quality on repurchase intentions among Mixue product customers. The sample in this study was 120 respondents. Data collection was carried out by distributing questionnaires via Google Form to make it easier for respondents to provide answers and be more practical. The collected data was analyzed using path analysis techniques, Sobel test, and VAF test. The results of this research show that product quality has a positive and significant effect on customer satisfaction; product quality has a positive and significant effect on repurchase intentions; customer satisfaction has a positive and significant effect on repurchase intention; and customer satisfaction is able to partially mediate the influence of product quality on repurchase intentions among Mixue product customers. The implications of this research can be material for consideration and input for Mixue in maintaining repurchase intentions by considering product quality and customer satisfaction.
PERAN KEPUASAN PELANGGAN MEMEDIASI PENGARUH PROMOSI PENJUALAN TERHADAP LOYALITAS PELANGGAN (Studi Komparasi antara GoFood dan GrabFood) Neri Parasian Girsang; Tjokorda Gde Raka Sukawati; I Gde Ketut Warmika
E-Jurnal Ekonomi dan Bisnis Universitas Udayana VOLUME.13.NO.08.TAHUN.2024
Publisher : Fakultas Ekonomi dan Bisnis Universitas Udayana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/EEB.2024.v13.i08.p15

Abstract

Penelitian ini bertujuan untuk mencari tahu hubungan antara promosi penjualan terhadap loyalitas pelanggan melalui kepuasan pelanggan dengan membandingkan layanan GoFood dengan GrabFood. Penelitian ini dilakukan di Kota Denpasar, menggunakan metode purposive sampling dengan total sampel 100 pelanggan GoFood dan GrabFood. Pengumpulan data dilakukan menggunakan pendekatan survei, dimana instrumen penelitian menggunakan kuisioner. Data yang dikumpulkan dianalisis menggunakan analisis jalur, uji Sobel dan uji beda dua rata-rata (Wilcoxon signed rank test). Hasil penelitian menunjukkan bahwa promosi penjualan berpengaruh positif dan signifikan terhadap kepuasan dan loyalitas pelanggan. Kepuasan pelanggan berpengaruh positif dan signifikan terhadap loyalitas pelanggan. Kepuasan pelanggan secara parsial mampu memediasi pengaruh promosi penjualan terhadap loyalitas pelanggan. Terdapat perbedaan signifikan antara daya tarik promosi penjualan, tingkat kepuasan dan tingkat loyalitas pelanggan GoFood dengan GrabFood.
PERAN BRAND LOVE MEMEDIASI PENGARUH BRAND IMAGE TERHADAP POSITIF WORD OF MOUTH PADA MASSIMO GELATO Ni Putu Ageng Suda Indrayani; I Gde Ketut Warmika
E-Jurnal Manajemen Vol 13 No 4 (2024)
Publisher : Program Studi Manajemen Fakultas Ekonomi dan Bisnis Universitas Udayana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/EJMUNUD.2024.v13.i04.p07

Abstract

Dunia kuliner saat ini sangat berkembang pesat khususnya pada minuman dan es krim sebagai dessert & beverage. Hal ini menimbulkan persaingan diantara pelaku usaha untuk menjadi yang terbaik dalam bidangnya, termasuk pada Massimo Gelato Restaurant. Tujuan dari penelitian ini adalah untuk memahami peran brand love dalam memediasi pengaruh brand image terhadap positif word of mouth. Penelitian ini melibatkan 130 responden yang merupakan konsumen Massimo Gelato di Denpasar dimana jawaban responden dikumpulkan secara online melalui formulir Google Form. Teknik analisis yang digunakan adalah analisis jalur (path analysis). Hasil dari penelitian ini menunjukkan bahwa brand image berpengaruh positif dan signifikan terhadap positif word of mouth, brand image berpengaruh positif dan signifikan terhadap brand love, brand love berpengaruh positif dansignifikan terhadap positif word of mouth, dan brand love memediasi secara parsial hubungan antara brand image dan positif word of mouth pada produk Massimo Gelato. The culinary world is currently experiencing rapid growth, especially in the realm of beverages and ice cream as desserts & beverages. This has led to fierce competition among businesses to excel in their fields, including Massimo Gelato Restaurant. The aim of this research is to understand the role of brand love in mediating the influence of brand image on positive word of mouth. The study involved 130 respondents who are consumers of Massimo Gelato in Denpasar, and their responses were collected online through a Google Form. The path analysis technique was used for data analysis. The results of this research indicate that brand image has a positive and significant effect on positive word of mouth. Additionally, brand image has a positive and significant influence on brand love. Furthermore, brand love has a positive and significant impact on positive word of mouth. Moreover, brand love partially mediates the relationship between brand image and positive word of mouth for Massimo Gelato products.
PENGARUH SOCIAL MEDIA MAKETING, BRAND PERSONALITY, DAN KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN Putu Bramasta Baskara; I Gde Ketut Warmika
E-Jurnal Manajemen Vol 13 No 7 (2024)
Publisher : Program Studi Manajemen Fakultas Ekonomi dan Bisnis Universitas Udayana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/EJMUNUD.2024.v13.i07.p05

Abstract

Perkembangan era digital yang terjadi secara terus menerus menjadi basis bagi proses transaksi perdagangan secara online. Kondisi ini harus dimanfaatkan para marketer dalam memasarkan produknya, salah satunya pada usaha dibidang kuliner yaitu Trihita Vegan. Peneltian ini bertujuan untuk mengetahui pengaruh social media marketing, brand personality, dan kualitas produk terhadap keputusan pembelian konsumen Trihita Vegan. Metode yang digunakan yakni metode kuantitatif yang berbentuk asosiatif. Teknik sampling dalam penelitian ini, yaitu non probability sampling dengan besar sampel 115 responden melalui metode purposive sampling dengan menyebar kuesioner berupa google form. Teknik analisis data yang digunakan adalah regresi linier berganda. Hasil penelitian menunjukkan terdapat pengaruh positif dan signifikan antara social media marketing terhadap keputusan pembelian, brand personality berpengaruh positif dan signifikan terhadap keputusan pembelian, dan terdapat pengaruh positif dan signifikan antara kualitas produk terhadap keputusan pembelian. Implikasi penelitian ini yakni diharapkan Trihita Vegan dapat memperhatikan social media marketing yang baik di media internet yang dapat meningkatkan brand personality, serta harus menjaga kualitas produknya agar tetap baik sehingga berpengaruh terhadap keputusan pembelian. The continuous development of the digital era has become the basis for the online trade transaction process. Marketers must take advantage of this condition in marketing their products, one of which is in the culinary sector, namely Trihita Vegan. This research aims to determine the influence of social media marketing, brand personality, and product quality on Trihita Vegan consumer purchasing decisions. The method used is a quantitative method in associative form. The sampling technique in this research is non-probability sampling with a sample size of 115 respondents using a purposive sampling method by distributing questionnaires via Google Form. The data analysis technique used is multiple linear regression. The research results show that there is a positive and significant influence between social media marketing on purchasing decisions, brand personality has a positive and significant influence on purchasing decisions, and there is a positive and significant influence between product quality on purchasing decisions. The implication of this research is that it is hoped that Trihita Vegan can pay attention to good social media marketing on the internet which can increase brand personality, and must maintain the quality of its products so that it remains good so that it influences purchasing decisions.
PERAN KEPUASAN PELANGGAN DALAM MEMEDIASI PENGARUH KUALITAS LAYANAN TERHADAP LOYALITAS PELANGGAN Ketut Alit Amerta; I Gde Ketut Warmika
E-Jurnal Manajemen Vol 12 No 9 (2023)
Publisher : Program Studi Manajemen Fakultas Ekonomi dan Bisnis Universitas Udayana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/EJMUNUD.2023.v12.i09.p01

Abstract

Perkembangan pesat dalam industri percetakan mendorong peningkatan kebutuhan masyarakat terhadap layanan cetak, termasuk pemanfaatan cetakan sebagai media periklanan oleh berbagai industri kecil. Penelitian ini bertujuan untuk menguji peran mediasi kepuasan pelanggan dalam hubungan antara kualitas layanan dan loyalitas pelanggan di Percetakan Prima Grafika. Metodologi penelitian ini melibatkan 100 responden sebagai sampel yang dipilih menggunakan metode non probability sampling, khususnya purposive sampling. Hasil penelitian mengungkapkan bahwa kualitas layanan memiliki pengaruh positif dan signifikan terhadap loyalitas pelanggan. Kualitas layanan juga memiliki dampak positif dan signifikan terhadap kepuasan pelanggan. Kepuasan pelanggan juga terbukti memiliki pengaruh positif dan signifikan terhadap loyalitas pelanggan. Temuan ini mendukung gagasan bahwa kepuasan pelanggan berperan sebagai variabel mediasi dalam pengaruh kualitas layanan terhadap loyalitas pelanggan di industri percetakan. Implikasi dari temuan ini adalah perlunya perhatian yang lebih besar terhadap kualitas layanan dan kepuasan pelanggan untuk memperkuat loyalitas pelanggan serta memastikan kesinambungan bisnis di tengah persaingan yang semakin ketat. Rapid development in the printing industry has increased the public's need for printing services, including the use of print as an advertising medium by various small industries. This study aims to examine the mediating role of customer satisfaction in the relationship between service quality and customer loyalty at Prima Graphic Printing. The research methodology involved 100 respondents as a sample which was selected using a nonprobability sampling method, especially purposive sampling. The results of the study reveal that service quality has a positive and significant influence on customer loyalty. Service quality also has a positive and significant impact on customer satisfaction. Customer satisfaction is also proven to have a positive and significant influence on customer loyalty. These findings support the idea that customer satisfaction acts as a mediating variable in the effect of service quality on customer loyalty in the printing industry. The implication of these findings is the need for greater attention to service quality and customer satisfaction to strengthen customer loyalty and ensure business continuity in the midst of increasingly fierce competition.
Peran Digital Marketing Memediasi Pengaruh Orientasi Pasar terhadap Kinerja Pemasaran UMKM Busana Adat Bali Putu Intan Astarani; I Wayan Santika; I Gde Ketut Warmika; Satria Pramudana
Journal Of Business, Finance, and Economics (JBFE) Vol 6 No 1 (2025): Juni : Journal Of Business, Finance, and Economics (JBFE)
Publisher : Universitas Veteran Bangun Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32585/jbfe.v6i1.6674

Abstract

MSMEs in Balinese traditional clothing are starting to develop rapidly, which can be seen from the growth of the Balinese traditional clothing business. This research aims to test and analyse the role of digital marketing mediates the impact of market orientation on marketing performance. This research was conducted in Tabanan Regency, Bali Province. Tabanan Regency, Bali Province. The population in this research were traders who sold Balinese traditional clothing products in Tabanan Regency, Bali Province. The sampling method used in this research is non-probability sampling with purposive sampling technique. sampling with purposive sampling technique. The number of samples determined in this research were 100 respondents. Data were collected through questionnaires and analysed using path analysis, classical assumption test, and sobel test. The results of this research indicate that digital marketing is a partial mediating variable of the influence between market orientation on the marketing performance of MSMEs of Balinese Traditional Clothing. This can be used for other MSME management to make policies in paying attention to or increasing market orientation so that it will increase digital marketing performance. increasing market orientation so that it will increase digital marketing, with increasing digital marketing it will improve marketing performance.
The Mediating Role of Trust in the Effect of Online Customer Reviews on Purchase Decisions : A Study on Burger Bangor Consumers in Gianyar Regency Ni Putu Putri Anggina Sari; I Gde Ketut Warmika
Harmony Management: International Journal of Management Science and Business Vol. 2 No. 3 (2025): International Journal of Management Science and Business
Publisher : International Forum of Researchers and Lecturers

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70062/harmonymanagement.v2i3.362

Abstract

The increasing prevalence of online customer reviews has made them a critical component in consumer decision-making processes, particularly in the food and beverage sector. These reviews serve as valuable feedback, influencing both the assessment of product quality and the establishment of consumer trust. In the context of Burger Bangor in Gianyar Regency, this study aims to examine the mediating role of trust in the relationship between online customer reviews and purchasing decisions. Using a purposive sampling technique, an online survey was distributed to 100 respondents who had previously purchased Burger Bangor products. The data collected were analyzed using path analysis to test the proposed hypotheses. The findings reveal that online customer reviews significantly influence purchasing decisions by positively enhancing consumer trust. Furthermore, trust itself was found to have a strong positive effect on purchasing decisions and partially mediates the relationship between online reviews and purchasing decisions. These results highlight the importance of effectively managing online customer reviews as they not only provide crucial information to potential buyers but also play a pivotal role in building trust, which in turn influences consumer purchasing behavior. For Burger Bangor, actively responding to and leveraging these reviews can be an essential strategy for improving customer trust and increasing purchase intentions, ultimately contributing to sustained competitiveness in the food and beverage industry.
The Role of Brand Trust in Mediating the Influence of Product Quality on Repurchase Intention at Imadji coffee in Denpasar City I Putu Kalvin Lingga Pratama; I Gde Ketut Warmika
International Journal of Business, Marketing, Economics & Leadership (IJBMEL) Vol. 2 No. 4 (2025): November: International Journal of Business, Marketing, Economics & Leadership
Publisher : LPPM STIE Kasih Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70142/ijbmel.v2i4.379

Abstract

The promising growth of the coffee industry presents new challenges in retaining consumers in the long term amid an increasingly crowded and dynamic market. This situation is also experienced by one of the coffee shops in Bali, particularly in Denpasar City, namely Imadji coffee. This study aims to explain the role of brand trust in mediating the influence of product quality on repurchase intention at Imadji coffee. The research was conducted in Denpasar City by distributing online questionnaires to 120 respondents. The sampling technique used was non-probability sampling with a purposive sampling method. The results of the study show that all hypotheses are accepted. Product quality has a positive and significant effect on repurchase intention. Product quality has a positive and significant effect on brand trust. Brand trust has a positive and significant effect on repurchase intention. Brand trust is able to partially mediate the effect of product quality on repurchase intention. The implications of this study support consumer behavior theory and the S-O-R model, while emphasizing the importance of maintaining product quality to build brand trust, thereby increasing repurchase intention at Imadji coffee in Denpasar City.
Co-Authors Desak Ayu Made Citta Dhirtya Gizel Gynalda Kartono I Gede Agung Adi Swatama I Gst. Ayu Kt. Giantari I Gusti Agung Girinatha Putra I Komang Wiratama I Made Satria Putra Wibawa I MADE SEDANA YOGA I Made Widya Suraputra I Made Willy Setiadi I Made Yudi Darmawan I Putu Agus Sipta Prayoga I Putu Kalvin Lingga Pratama I Putu Rama Wijaya I Wayan Santika I.N. Nurcaya Ida Ayu Pradnyani Utami Manuaba Jefri Arimbawan Kadek Sita Artha Hapsari Kadek Sri Agustin Ketut Alit Amerta Krisna Listya Dewi, Putu Ayu Luh Gede Sri Artini Made Adi Putra Made Dwi Utari N.K. Purnawati Neri Parasian Girsang Ni Ketut Seminari Ni Luh Putu Ayu Diah Sawitri M Ni Luh Putu Martha Pradnyadewi Ni Made Ari Puspita Dewi Ni Made Sri Rastini . Ni Nyoman Adriani Ni Nyoman Kusuma Aditya Dewi Ni Putu Ageng Suda Indrayani Ni Putu Nanda Pradnya Putri Ni Putu Putri Anggina Sari Ni Putu Sulastini Ni Wayan Krisnawati Ni Wayan Novita Diah Lestari Nyoman Putri Widyasari Putu Bramasta Baskara Putu Intan Astarani Putu Shanti Karmanita Rafirsta Sena Rimbawa Meidora Satria Pramudana Sidney Muliarta Tjok Gde Raka Sukawati Wirananda Adi Kusuma