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All Journal Buletin Udayana Mengabdi Berajah Journal Journal Of Business, Finance, and Economics (JBFE) COMSERVA: Jurnal Penelitian dan Pengabdian Masyarakat Digital Bisnis: Jurnal Publikasi Ilmu Manajemen Dan E-commerce Santri : Jurnal Ekonomi dan Keuangan Islam Harmony Management: International Journal of Management Science and Business Jurnal Ekonomi, Manajemen Pariwisata dan Perhotelan International Journal of Business, Marketing, Economics & Leadership E-Jurnal Manajemen
Ketut Warmika, I Gede
Fakultas Ekonomi Dan Bisnis Universitas Udayana
Religion Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Library & Information Science Social Sciences

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PENGARUH LIFESTYLE TERHADAP CONSUMPTIVE BEHAVIOUR DENGAN SELF CONTROL SEBAGAI VARIABEL MEDIASI (STUDI PADA MAHASISWA FAKULTAS EKONOMI DAN BISNIS UNIVERSITAS UDAYANA PENGGUNA SHOPEE PAYLATER) Ni Putu Rias Parawangsa Andini; I Gde Ketut Warmika
Berajah Journal Vol. 6 No. 4 (2026): Berajah Journal
Publisher : CV. Lafadz Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47353/bj.v6i4.688

Abstract

The fast-growing trend of the buy now, pay later (BNPL) service may cause uncontrolled consumerism among youngsters due to the accessibility of the digital credit. This research seeks to analyze the influence of lifestyle on consumptive behavior where self-control is the mediating variable among the students of the Faculty of Economics and Business of Udayana University, who utilize Shopee PayLater service. The research was performed among the students of the Faculty of Economics and Business of Udayana University where 120 students were selected through the purposive sampling technique. The data were gathered through the questionnaire survey and analyzed using the path analysis. The results indicate that all relationships among the variables are statistically significant, with a significance value (Sig.) of 0.000 (< 0.05), meaning that all hypotheses are supported. Specifically, lifestyle has a positive effect on consumptive behaviour, with a beta coefficient of 1.02. Conversely, lifestyle has a negative effect on self-control, with a beta coefficient of -0.74. Furthermore, self-control has a negative effect on consumptive behaviour, with a beta coefficient of -1.20. It has been proved through the mediation analysis that self-control is a significant mediator having an indirect effect equal to 0.89. The coefficient of determination (R Square) value of the self-control variable is 0.776, while the R Square value of consumptive behavior is 0.892. It can be said on the basis of the above findings that both the factors of lifestyle and self-control together account for 89.2% of variance in the consumptive behavior of students, while the remaining 10.8% of the variance is accounted for by other factors.
Co-Authors Desak Ayu Made Citta Dhirtya Dian Nur Anggraini S Gizel Gynalda Kartono I Gede Agung Adi Swatama I Gede Riana I Gst. Ayu Kt. Giantari I Gusti Agung Girinatha Putra I Komang Wiratama I Made Satria Putra Wibawa I MADE SEDANA YOGA I Made Widya Suraputra I Made Willy Setiadi I Made Yudi Darmawan I Nyoman Arya Dipta Paramartha I Putu Agus Sipta Prayoga I Putu Kalvin Lingga Pratama I Putu Rama Wijaya I Wayan Prawira I Wayan Santika I.N. Nurcaya Ida Ayu Pradnyani Utami Manuaba Ida Bagus Ketut Surya Jefri Arimbawan Kadek Sita Artha Hapsari Kadek Sri Agustin Ketut Alit Amerta Krisna Listya Dewi, Putu Ayu Luh Gede Sri Artini Made Adi Putra Made Bagus Satrya Yudistira Made Dwi Utari N.K. Purnawati Neri Parasian Girsang Ni Ketut Seminari Ni Luh Putu Ayu Diah Sawitri M Ni Luh Putu Martha Pradnyadewi Ni Made Ari Puspita Dewi Ni Made Sri Rastini . Ni Nyoman Adriani Ni Nyoman Kusuma Aditya Dewi Ni Putu Ageng Suda Indrayani Ni Putu Mellysa Adriani Ni Putu Nanda Pradnya Putri Ni Putu Putri Anggina Sari Ni Putu Rias Parawangsa Andini Ni Putu Sulastini Ni Wayan Krisnawati Ni Wayan Novita Diah Lestari Nyoman Putri Widyasari Putu Bramasta Baskara Putu Intan Astarani Putu Shanti Karmanita Rafirsta Sena Rimbawa Meidora Satria Pramudana Sidney Muliarta Tjok Gde Raka Sukawati Wirananda Adi Kusuma