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All Journal E-Jurnal Manajemen Universitas Udayana EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Jurnal Mirai Management EKONOMIS : Journal of Economics and Business SEIKO : Journal of Management & Business Jurnal Administrasi dan Manajemen Prosiding National Conference for Community Service Project Enrichment : Journal of Management EKONOMI, KEUANGAN, INVESTASI DAN SYARIAH (EKUITAS) Current : Jurnal Kajian Akuntansi dan Bisnis Terkini Business and Entrepreneurial Review Conference on Management, Business, Innovation, Education and Social Sciences (CoMBInES) Conference on Community Engagement Project (Concept) Conference on Business, Social Sciences and Technology (CoNeScINTech) Madani: Jurnal Pengabdian Masyarakat dan Kewirausahaan
Erilia Kesumahati
Universitas Internasional Batam
Aerospace Engineering Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Environmental Science Social Sciences Other

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THE INFLUENCE OF ADVERTISING, CELEBRITY ENDORSEMENT, BRAND AWARENESS, AND BRAND IMAGE ON PURCHASE INTENTION OF LOCAL SKINCARE PRODUCTS Erilia Kesumahati; Febrianti Febrianti
CoMBInES - Conference on Management, Business, Innovation, Education and Social Sciences Vol 2 No 1 (2022): The 2nd Conference on Management, Business, Innovation, Education and Social Scie
Publisher : Universitas Internasional Batam

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Abstract

This study aims to determine whether there is a significant effect of celebrity endorsement, advertising, brand image and brand awareness on purchase intention on local skincare in Batam City. This study used 200 respondents using a purposive sampling method, namely only respondents who had bought local skincare in Batam City who were respondents in this study. This study uses the SPSS version 26.0 program for analysis of respondent demographic data and then continues with testing using the SmartPLS version 3.0 program for analysis of the relationship between variables. Based on the results of hypothesis testing, the data shows that celebrity endorsement, advertising, brand image and brand awareness have a significant positive effect on purchase intention. Based on the results of this study, in increasing purchase intention of local skincare, it is recommended that local skincare business actors be able to increase customer purchase interest first through the creation of good advertising, celebrity endorsement, brand awareness, and brand image.
Design and Implementation of Multimedia Product on CV. Jocaidy Pelita Cemerlang Desmond Lim; Erilia Kesumahati
ConCEPt - Conference on Community Engagement Project Vol 3 No 1 (2023): Conference on Community Engagement Project
Publisher : Universitas Internasional Batam

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Abstract

Information about a company is an important point of any business. Interest and decisions in business cooperation begin with knowing information about the company to work with. One of these information can be known through a company profile. UIB collaborate with CV. Jocaidy Pelita Cemerlang (JPC) in compiling a company profile company that serves scale problems in Batam City. The cooperation begins with an agreement in the form of a MoA and MoU between the UIB and CV. Jocaidy Pelita Cemerlang. The preparation of the company profile is carried out by collecting information and observing the company, then continued with the preparation with the help of the Canva application. The result of this collaboration is in the form of a company profile that provides information about JPC. It is hoped that this project can be useful for JPC and become an inspiration for other companies to develop their business.
Analisis Faktor-Faktor Yang Mempengaruhi Trust Dan Pengaruhnya Terhadap Willingness To Pay A Premıum Prıce Pada Layanan Premium Online Streaming Erilia Kesumahati; Yogi Marbun
Conference on Business, Social Sciences and Technology (CoNeScINTech) Vol 1 No 1 (2021): Conference on Business, Social Sciences and Technology (CoNeScINTech)
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat

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Abstract

This study aimed to analyze the factors that influence trust and their influence on willingness to pay a premium price on premium online streaming services. The independent variables used in this study were service quality, service convenience, sophistication, product quality, and brand image. While the dependent variables used were trust and willingness to pay a premium price. The sample used for this study was 226 community respondents in Batam City using the purposive sampling method, i.e using the criteria of people who used premium online streaming services as research respondents. Data analysis was performed using SPSS version 26.0 software for demographic analysis of respondent data and Common Method Bias (CMB) test, as well as SmartPLS software version 3.0 for hypothesis testing. The results of this study indicated that service quality, product quality, and brand image have significant positive effect on trust. Service convenience and sophistication have no significant positive effect on trust. Meanwhile, trust has a significant positive effect on willingness to pay a premium price. Based on the results of this study, it is seen the importance of providing service quality, product quality, and building a good brand image in creating trust from a premium online streaming service in order to raise willingness to pay a premium price in the community in the midst of intense market competition.
Analisis Pengaruh Brand Identity, Brand Image, Brand Interaction, dan Brand Personality Terhadap Customer Satisfaction dan Pengaruhnya Terhadap Repurchase Intention Pada Kosmetik Merek Lokal di Kota Batam Erilia Kesumahati; Selly Novianti
Conference on Business, Social Sciences and Technology (CoNeScINTech) Vol 1 No 1 (2021): Conference on Business, Social Sciences and Technology (CoNeScINTech)
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat

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This study aimed to determine whether there are significant effect of brand identity, brand image, brand interaction, brand personality and customer satisfaction on repurchase intention of local brand cosmetics in Batam City. This study used 279 respondents using purposive sampling method, only respondents who had bought local brand cosmetics in Batam City were the respondents in this study This study used SPSS version 26.0 program for analysis of respondents' demographic data and then continued with testing using the SmartPLS version 3.0 program for analysis of the relationship between variables. Based on the results of hypothesis testing, data showed that brand image, brand interaction, and brand personality have significant positive effect on customer satisfaction. Meanwhile, brand identity has no significant positive effect on customer satisfaction. In addition, customer satisfaction has been shown to have a significant positive effect on repurchase intention. Based on the results of this study, in increasing repurchase intention for local brand cosmetics, it is recommended that local brand cosmetics business people be able to increase customer satisfaction first through the creation of a good brand image, brand interaction, and brand personality
Analisis Pengaruh Brand Equıty, E-Wom, Dan Brand Image Darı Socıal Medıa Terhadap Purchase Intentıon Restoran Fast Food Dı Kota Batam Erilia Kesumahati; Raymond Raymond
Conference on Business, Social Sciences and Technology (CoNeScINTech) Vol 1 No 1 (2021): Conference on Business, Social Sciences and Technology (CoNeScINTech)
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat

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Abstract

This study aimed to analyze the effect of brand equity, E-WOM, and brand image from social media on the purchase intention of fast food restaurants in Batam City. The independent variables used in this study were social media, brand equity, E-WOM, and brand image. Meanwhile, purchase intention was used as the dependent variable. In this study, 306 respondents were used with the purposive sampling method through the distribution of online questionnaires. SPSS software version 26.0 and SmartPLS version 3.0 were used in the analysis of research data. The results of this study indicated that social media has significant positive effect on brand equity, E-WOM, and brand image. Then those three variables, namely brand equity, E-WOM, and brand image have significant positive effect on purchase intention. Based on the results of this study, it is clear that in this era of digital technology, business people can utilize social media as a means to increase brand equity, E-WOM, and brand image of a product or service.
Pemanfaatan Aplikasi Multifungsi Sebagai Perantara dalam Penanganan Limbah dalam Rangka Responsible Consumption and Production Erilia Kesumahati; Joycelin Joycelin; Angelina Julia Renaldi; Catherine Catherine; Jesslyn Jesslyn; Alex Alex
Madani: Jurnal Pengabdian Masyarakat dan Kewirausahaan Vol 1 No 3 (2023): April 2023
Publisher : LPPM Universitas Internasional Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37253/madani.v2i2.7710

Abstract

Consumption and production activities are inseparable from human daily life, so it cannot be denied that these activities produce unwanted impacts which have the potential to harm the surrounding environment such as waste. Therefore, efforts and potential handling are needed to realize the handling of responsible consumption and production. This activity aims to analyze current social problems and overcome them by planning community service programs through entrepreneurship. The research method used in analyzing this article is a quantitative and qualitative method, which includes direct observation or through social media of the problems being faced by the community and analyzing the results of survey questionnaires on programs that have been designed in the form of Google form. The process of implementing activities starts from evaluating the surrounding environment and the results of the evaluation will be used to plan activities to overcome these problems. After that, prepare activities by looking for partners and making prototype applications that will start carrying out activities. Finally, collect ratings and feedback from users regarding our designed applications. The end result of this application design is to become an intermediary application in realizing responsible consumption and production handling through the features provided such as educational features, channeling features, and other features that support waste reprocessing activities. With this application, it is hoped that it can create a cleaner environment and free from waste pollution with efforts to minimize and reuse waste through the application features provided.
Analysis of Factors Affecting Purchase Intention of Chinese Steel and Iron Products in Batam Fernado Fernado; Erilia Kesumahati
Ekonomis: Journal of Economics and Business Vol 7, No 2 (2023): September
Publisher : Universitas Batanghari Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/ekonomis.v7i2.926

Abstract

This study aims to determine the cause of the high purchase intention of imported Chinese steel and iron products in Batam City. Iron and steel products are one of the highest imported category on 2020 that leads the main reason for this study. The collection of questionnaires was carried out using Google Form filled out by 211 building shop owners or managers. The data processing tool used in this study is SPSS version 26.0.0 with data quality test, classical assumption tests, and multiple linear analysis. The results of this study are subjective norms and perceived behavioral control have a significant positive effect on purchase intention of Chinese steel and iron products.
Pemantauan Kualitas dan Integritas Pemilu Melalui Pencocokan dan Penelitian Erilia Kesumahati; Alvina Alvina; Andrew Chua; Cindy Amelia; Eileen Kuo; Harvick Oslye; Jonathan Jonathan; Muhammad Raka Arya Bintang; Owen Siandy Kwok; Stella Stella; Suhardi Suhardi; Sun Yiek Shea; Tiffanny Tiffanny; Winshen Winshen; Venia Joecy; Zaspin Zaspin
National Conference for Community Service Project (NaCosPro) Vol 5 No 1 (2023): The 5th National Conference for Community Service Project 2023
Publisher : Lembaga Penelitian dan Pengabdian Kepada Masyarakat Universitas Internasional Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37253/nacospro.v5i1.8162

Abstract

Dalam rangka mendukung pelaksanaan pemilu di tahun 2024 mendatang, Universitas Internasional Batam melaksanakan kegiatan pencocokan dan penelitian di kalangan masyarakat kota Batam. Kegiatan Coklit merupakan kegiatan dengan cara mendatangi pemilih secara langsung dan menindaklanjuti usulan RT atau RW. Pada kegiatan ini, mahasiswa melakukan beberapa kegiatan seperti mencatat pemilih yang menenuhi dan tidak agar dapat mengetahui berbagai permasalahan dalam proses pemilu. Kegiatan ini berlangsung pada 4-5 Maret dan 11-12 Maret. Rangkaian pelaksanaan yang dilalui yakni sosialisasi awal kegiatan pencocokan dan penelitian data pemilih yang dilangsungkan secara daring via Zoom, apel siaga pelepasan mahasiswa pada kegiatan pemantauan pemilu yang dilaksanakan di Sporthall UIB, pelaksanaan Coklit pada TPS masing-masing kelompok, pengumpulan tugas video sebagai dokumentasi kegiatan, dan pengumpulan laporan pengabdian kepada masyarakat.
Meningkatkan Kesadaran Politik dan Bela Negara dalam Pemilu dan Pengabdian Masyarakat Rahmi Ayunda; Erilia Kesumahati; Alden Nelson; David Ezra Putra; Anderson Anderson; Rivaldo Rivaldo; Angel Su; Wini Wini; Signorita Signorita; Khafidh Al Karan Caniago; Rinaldo Rinaldo; William William; Jeffrey Jeffrey
National Conference for Community Service Project (NaCosPro) Vol 5 No 1 (2023): The 5th National Conference for Community Service Project 2023
Publisher : Lembaga Penelitian dan Pengabdian Kepada Masyarakat Universitas Internasional Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37253/nacospro.v5i1.8137

Abstract

Kegiatan Proyek Pancasila meningkatkan Kesadaran Politik dan Bela Negara dalam Pemilu dan Pengabdian Masyarakat berhasil mengumpulkan data dan informasi yang relevan dari narasumber terkait pemilihan umum. Proyek ini menggunakan pendekatan wawancara langsung yang memastikan data yang terkumpul akurat dan valid. Untuk sukses dalam kegiatan coklit, diperlukan perencanaan matang, kemampuan berkomunikasi dengan baik, dan keterlibatan aktif dari tim pelaksana. Dampak positif dari proyek ini adalah meningkatkan kesadaran politik masyarakat, partisipasi pemilih, dan cinta tanah air. Bagi mahasiswa, proyek ini memperkuat nilai-nilai Pancasila, keterampilan sosial, dan kesadaran politik mereka. Namun, perlu diatasi tantangan keterbatasan waktu dan narasumber yang harus ditemui. Proyek ini juga berkontribusi dalam membangun patriotisme dan rasa cinta terhadap tanah air.
Peningkatan Purchase Intention Dalam Peran e-WOM dan Celebrity Endorser Pada Produk Skincare Internasional Caroline Marninda; Erilia Kesumahati
Ekonomi, Keuangan, Investasi dan Syariah (EKUITAS) Vol 5 No 2 (2023): November 2023
Publisher : Forum Kerjasama Pendidikan Tinggi (FKPT)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47065/ekuitas.v5i2.4465

Abstract

This research was conducted to determine the impact of e-WOM and celebrity endorsers in influencing purchase intention, which is consumer behavior in showing interest in purchasing international skincare brands mediated by brand awareness which focuses on the people of Batam City. The variables tested in this study include e-WOM, celebrity endorser, purchase intention, and brand awareness. This study tested 244 out of 267 respondent data with the help of the SmartPLS application. After the data was analyzed with the application, several tests were carried out to obtain the required research results. The results of the analysis state that e-WOM and celebrity endorsers can influence brand awareness positively as evidenced by the t-statistic value which reaches more than 1.96 and the p-value which is less than 0.05. E-WOM, celebrity endorsers, and brand awareness have also been proven to be able to influence purchase intention positively. The mediating role of brand awareness is proven to have a positive influence between the relationship between e-WOM and purchase intention. However, mediation by brand awareness does not have a significant influence on the relationship between celebrity endorsers and purchase intention, as evidenced by the t-statistic value which does not reach 1.96 and the p-value which is more than 0.05.
Co-Authors Adi Wilyanto Alex Alex Alvina Alvina Anderson Anderson Andrew Chua Angel Su Angelina Julia Renaldi Calvin Owen Caroline Marninda Catherine Catherine Cindy Amelia David Ezra Putra Desmond Lim Dewi Ratnasari Dikson Dikson Eileen Kuo Ekklesia Ekklesia Elvy Tan Febrianti Febrianti Fernado Fernado Harvick Oslye Herliani Herliani Jecki Jeffrey Andelson Jeffrey Jeffrey Jesslyn Jesslyn Jesson Lim Jhon Wilson Jollin Jollin Jonathan Jonathan Joycelin Joycelin Khafidh Al Karan Caniago Laurentcia Longli Lilis Lilis Lily Purwianti Moron, Maria Selvi Muhammad Raka Arya Bintang Nelson, Alden Novia Clarissa Owen Siandy Kwok Rahmi Ayunda Raymond Raymond Ricky Ricky Riki Andiko Rinaldo Rinaldo Rivaldo Rivaldo Selina Selina Selly Novianti shandy lim Shelby Esfandiany Shelby Esfandiany Signorita Signorita Stella Stella Stevie Gracia Kurniawan Suhardi Suhardi Sun Yiek Shea Tan Phey Lien Tiffanny Tiffanny Valeska Lilya Kevin Venia Joecy Warna Gamelia Warni Gamelia William Vanders William William Wini Wini Winky Winky Winshen Winshen Winston Winston Winston Winston Wisnu Yuwono Yogi Marbun Zaspin Zaspin