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All Journal EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Jurnal Mirai Management EKONOMIS : Journal of Economics and Business SEIKO : Journal of Management & Business EQIEN - JURNAL EKONOMI DAN BISNIS Jurnal Bisnis dan Akuntansi Jurnal Administrasi dan Manajemen Journal of Global Business and Management Review Prosiding National Conference for Community Service Project Enrichment : Journal of Management EKONOMI, KEUANGAN, INVESTASI DAN SYARIAH (EKUITAS) Current : Jurnal Kajian Akuntansi dan Bisnis Terkini Jurnal Manajemen Stratejik dan Simulasi Bisnis Business and Entrepreneurial Review Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) Conference on Management, Business, Innovation, Education and Social Sciences (CoMBInES) Conference on Community Engagement Project (Concept) Conference on Business, Social Sciences and Technology (CoNeScINTech) Madani: Jurnal Pengabdian Masyarakat dan Kewirausahaan Jurnal Kemitraan Masyarakat
Erilia Kesumahati
Universitas Internasional Batam
Aerospace Engineering Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Engineering Environmental Science Languange, Linguistic, Communication & Media Public Health Social Sciences Other

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KNOWLEDGE-BASED VIEW, INTERNATIONAL STRATEGY, AND INNOVATION: EFFECTS ON FIRM PERFORMANCE IN MSME Moron, Maria Selvi; Wisnu Yuwono; Erilia Kesumahati
CURRENT: Jurnal Kajian Akuntansi dan Bisnis Terkini Vol. 6 No. 3 (2025): Current : Jurnal Kajian Akuntansi dan Bisnis Terkini
Publisher : Universitas Riau

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31258/current.6.3.572-595

Abstract

This study examines how knowledge-based resources influence MSME performance in Batam’s food and beverage sector by integrating the Knowledge-Based View and internationalization theory. We propose that digitalization, knowledge processes, IT infrastructure, and risk management affect firm performance directly and indirectly through international strategy, while innovation functions as a potential moderator. A cross-sectional survey of 200 owners and managers was analyzed using partial least squares structural equation modeling. Results indicate that all four KBV components exert significant positive direct effects on international strategy and on firm performance. International strategy partially mediates the relationships between KBV resources and performance. Innovation, operationalized primarily as process and incremental innovation, did not moderate the examined relationships. The structural model explains 61.5 percent of variance in firm performance and 30 percent in international strategy and meets fit criteria with an SRMR of 0.067. These findings extend KBV to MSMEs in a developing-market context by demonstrating that internal knowledge and technological capabilities, when orchestrated through international strategy, enhance firm performance. Practically, managers should prioritize knowledge management, targeted digital investments, and basic risk controls, while policymakers should combine innovation support with capacity-building programs to convert innovation into international performance gains. Future studies should adopt longitudinal and cross-country designs.
Implementasi Pemasaran Digital melalui Media Sosial dan E-Commerce Internasional pada UMKM Lovebysisdaisy Agustina Agustina; Wisnu Yuwono; Erilia Kesumahati
Jurnal Kemitraan Masyarakat Vol. 2 No. 4 (2025): Desember : Jurnal Kemitraan Masyarakat
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62383/jkm.v2i4.2711

Abstract

Lovebysisdaisy is a micro, small, and medium enterprise (MSME) producing handmade phone charm accessories and operating as a home-based business with limited digital marketing capabilities. This community service program aimed to strengthen digital marketing through Instagram optimization and the utilization of Shopee as an e-commerce platform. A participatory approach was applied, involving the business owner from problem identification to evaluation. Methods included observation, interviews, and digital documentation, followed by assistance in content development and Shopee store management. The results show that structured Instagram content improved visual consistency and audience engagement, while the establishment of a Shopee store enabled organized product catalogs and initial customer interactions. These outcomes indicate increased digital awareness and readiness of the MSME to implement sustainable online marketing strategies and expand market access.
Analisis Aspek Mikro Fundamental Terhadap Pola Investasi Bertahap Pada UKM (Transformasi Bertahap dari Ikremental ke Radikal) Emella Kansa Sulthanah Gumay; Wisnu Yuwono; Erilia Kesumahati
Eqien - Jurnal Ekonomi dan Bisnis Vol 15 No 01 (2026): Journal Ekonomi dan Bisnia
Publisher : Fakultas Ekonomi dan Bisnis Universitas Islam DR KH EZ Mutaqien

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34308/eqien.v15i01.2269

Abstract

Small and Medium Enterprises (SMEs) now mostly rely on digital transformation to stay competitive among technological upheaval. This study intends to investigate the impact of basic micro aspects—including organization, mechanization of information technology (IT) use, simple products, organizational structure, and owner involvement—on the slow investment pattern in the digital transformation of SMEs. Furthermore investigated in this paper is the moderating influence of cognitive response on this link. Data were gathered from 134 SMEs in Batam using a quantitative approach and purposive sampling technique by means of a validated and dependable Likert scale questionnaire and subsequently subjected to partial least squares (PLS) analysis. While direct owner involvement has no appreciable direct influence, the research findings show that organization, IT mechanization, simple products, and organizational structure greatly affect the gradual investment pattern. Nevertheless, the impact of owner involvement and IT mechanization becomes notable when controlled by cognitive reactions, so stressing the relevance of cognitive processes in digitalization decision-making.
PENGARUH MODAL INTELEKTUAL, AKSES TERHADAP MODAL FINANSIAL, TEKNOLOGI INFRASTRUKTUR, MANAJEMEN RISIKO DAN PERSAINGAN TERHADAP INOVASI DAN KINERJA PERUSAHAAN Harris Foo; Wisnu Yuwono; Erilia Kesumahati
Jurnal Ilmiah Manajemen, Ekonomi, & Akuntansi (MEA) Vol 10 No 1 (2026): Edisi Januari - April 2026
Publisher : LPPM STIE Muhammadiah Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31955/mea.v10i1.7364

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh modal intelektual, akses terhadap kredit, kemajuan teknologi, manajemen risiko, dan tingkat kompetisi terhadap kinerja perusahaan, dengan inovasi sebagai variabel mediasi. Penelitian ini menggunakan pendekatan kuantitatif dengan teknik pengumpulan data melalui kuesioner, serta teknik purposive sampling pada perusahaan yang telah beroperasi lebih dari lima tahun dan aktif dalam kegiatan inovasi. Pengujian hipotesis dilakukan dengan metode Structural Equation Modeling berbasis Partial Least Square (SEM-PLS). Hasil penelitian menunjukkan bahwa seluruh variabel independen memiliki pengaruh positif dan signifikan terhadap inovasi. Selain itu, inovasi terbukti secara signifikan memediasi hubungan antara modal intelektual, akses kredit, teknologi, risiko, dan kompetisi terhadap kinerja perusahaan. Temuan ini memberikan implikasi strategis bagi manajemen untuk memperkuat daya saing dan kinerja jangka panjang melalui pendekatan berbasis inovasi.
BRAND EQUITY, CUSTOMER SATISFACTION, DAN PURCHASE INTENTION: ANALISIS PADA FRANCHISE F&B ASING Angela Angela; Erilia Kesumahati
Jurnal Bisnis dan Akuntansi Vol. 25 No. 2 (2023): Jurnal Bisnis dan Akuntansi
Publisher : Pusat Penelitian dan Pengabdian Masyarakat Sekolah Tinggi Ilmu Ekonomi Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34208/jba.v25i2.2142

Abstract

The research in this article examines the factors that influence Purchase Intention in foreign F&B franchises using Service Quality and Digital Marketing variables mediated by Customer Satisfaction and Brand Equity. The study uses primary data collected through distributing questionnaires in the form of a Google Form to urban residents who have visited foreign F&B franchises in Batam City, which is then analyzed with secondary data. A total of 326 data from respondents who met the criteria were used and analyzed using the SmartPLS program. The results of the study show that Service Quality, Customer Satisfaction, Brand Equity, and Digital Marketing have a significant positive effect on Purchase Intention. This research shows that the importance of Service Quality, Customer Satisfaction, Brand Equity, and Digital Marketing in increasing Purchase Intention of F&B Franchise in Batam City.
The Influence of Brand Image, Service Quality, Customer Expectation and e-WOM on Customer Satisfaction and Customer Loyalty in International Chain Hotel at Batam City Erilia Kesumahati; Mega Augustina Ng; Wisnu Yuwono
Jurnal Manajemen Stratejik dan Simulasi Bisnis Vol. 6 No. 1 (2025): Jurnal Manajemen Stratejik dan Simulasi Bisnis
Publisher : Fakultas Ekonomi Universitas Andalas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25077/mssb.6.1.89-104.2025

Abstract

The high competition in the hospitality industry drives companies to improve customer satisfaction and customer loyalty through appropriate marketing and service strategies. The aim of this study is to examine how customer satisfaction and loyalty are affected by brand image, service quality, customer expectation, and electronic Word of Mouth (e-WOM) on international chain hotel. This study uses a quantitative method with a Structural Equation Modeling (SEM) approach based on Partial Least Square (PLS-SEM), processed using SmartPLS 3.0 and SPSS 26. The sample in this study consisted of 495 respondents selected purposively, with the criterion of having visited an international hotel in the last two years. The analysis results show that brand image does not have a significant effect on customer satisfaction and customer loyalty. Service quality has a significant positive effect on both. Customer expectation does not affect customer satisfaction but has a significant effect on customer loyalty. E-WOM has a significant effect on customer satisfaction but not on customer loyalty. Meanwhile, customer satisfaction proves to be the most significant factor in influencing customer loyalty. These findings have important implications for hotel management in designing strategies to improve service quality and customer experience as an effort to build long-term loyalty.
Revealing Trust in International Fashion Brands in the Digital Era Erilia Kesumahati; Princesscia Vanessa Viorilla; Wisnu Yuwono
Ekonomis: Journal of Economics and Business Vol 10, No 1 (2026): Maret
Publisher : Universitas Batanghari Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/ekonomis.v10i1.2768

Abstract

This study aims to analyze the influence of Celebrity Endorser, e-WOM, Brand Awareness, Brand Image, Brand Love on Trust. This study uses a quantitative approach with a survey method on 329 respondents who are social media users and buyers of international fashion brands. The data analysis techniques used are SEM and SmartPLS. The results of this study found that there is a proven hypothesis in this study, namely the Celebrity Endorser variable has a significant direct influence on the e-WOM variable, and the E-WOM, Brand Image, and Brand Love variables have a significant direct influence on the Trust variable. However, the Celebrity Endorser and Brand Awareness variables do not have a direct influence on the Trust variable. This finding shows the importance of the role of e-WOM, brand image, and brand love in fostering trust in international fashion brands.
Pengaruh Social Media Marketing, Product Quality, Price, Brand Image, dan E-WOM Melalui Trust terhadap Willingness to Pay Makanan Impor Premium Erilia Kesumahati; Alysia Callista Marco; Wisnu Yuwono
Ekonomis: Journal of Economics and Business Vol 10, No 1 (2026): Maret
Publisher : Universitas Batanghari Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/ekonomis.v10i1.2737

Abstract

This study aims to explore how social media marketing, product quality, price, brand image, and electronic word of mouth influence willingness to pay by involving 381 respondents in Batam City, analyzed using the PLS-SEM approach. The results of this study indicate that there is a positive and significant influence between the variables of social media marketing, product quality, price, brand image, and electronic word of mouth on willingness to pay for premium imported food products in Batam City.
THE EFFECT OF PAY LATER USE ON IMPULSE PURCHASES OF GLOBAL BRAND PRODUCTS IN BATAM CITY Andina Fasha; Jocelyn Gabrielle Shen; Erilia Kesumahati
Journal of Global Business and Management Review Vol. 7 No. 2 (2025): Journal of Global Business and Management Review
Publisher : Program Sarjana Manajemen Universitas Internasional Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37253/jgbmr.v7i2.11436

Abstract

Buy Now Pay Later (BNPL) services have gained immense popularity, especially among younger generations such as Gen Z, due to their easy accessibility and flexible payment options. This study explores the impact of BNPL usage on impulse buying behavior, specifically in Batam, Indonesia. This study aims to examine the influence of BNPL usage on impulse buying of global brand products, focusing on understanding the psychological mechanisms, such as self-control, that mediate this relationship. A quantitative research design using SmartPLS 4 was adopted. Data were collected through questionnaires distributed to 230 respondents in Batam who actively use BNPL services. The study is relevant to Indonesia’s growing digital financial landscape. However, since the data were collected only from Batam City, the findings do not sufficiently represent BNPL users across Indonesia. The sample calculation used the theory of Hair et al. This study found that BNPL promotion, social influence, and perceived ease of use significantly influence self-control, influencing impulse buying behavior. Furthermore, self-control was identified as a mediator between BNPL services and impulse buying. This study provides insights for BNPL service providers to develop responsible marketing strategies and highlights the need for financial literacy programs to help consumers manage impulse buying behavior. This study was limited to respondents in Batam and focused primarily on a young population, which may not fully represent the broader BNPL consumer base. This study used only the application.
STRATEGI INOVATIF DALAM PERENCANAAN KEUANGAN UNTUK MENCEGAH DAN MENANGANI INVESTASI BODONG DI INDONESIA Kendrick Hartson; Yulfiswandi Yulfiswandi; Erilia Kesumahati
Jurnal Ilmiah Manajemen, Ekonomi, & Akuntansi (MEA) Vol 10 No 2 (2026): Edisi Mei - Agustus 2026
Publisher : LPPM STIE Muhammadiah Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31955/mea.v10i2.7801

Abstract

Studi ini bertujuan untuk menganalisis peran perencanaankeuangan dalam mencegah dan menangani investasi ilegal di Indonesia. Investasi bodong merupakan jenis penipuan finansialyang terus berkembang, yang tidak hanya merugikanmasyarakat tetapi juga menurunkan kepercayaan publikterhadap pasar keuangan. Perencanaan keuangan yang tepatdapat memberikan wawasan yang lebih mendalam kepadamasyarakat mengenai risiko investasi dan pentingnya memilihinstrumen investasi yang sah serta terdaftar di lembagaberwenang. Studi ini menggunakan metode kuantitatif untukmengetahui bagaimana ketersediaan informasi, edukasikeuangan, peran pemerintah, dan teknologi mempengaruhikeputusan investasi. Literasi keuangan juga dilihat sebagaifaktor penting di sini. Hasilnya menunjukkan bahwa literasikeuangan yang baik, pengawasan yang ketat oleh otoritas, sertaperencanaan keuangan yang cerdas dapat melindungimasyarakat dari investasi ilegal. Studi ini juga menekankanperlunya kerjasama antara pemerintah, lembaga keuangan, dan masyarakat untuk menciptakan lingkungan keuangan yang amandan transparan. Oleh karena itu, disarankan agar Otoritas Jasa Keuangan (OJK) dan lembaga terkait meningkatkan edukasikeuangan dan penindakan terhadap investasi illegal.
Co-Authors Adi Wilyanto Agustina Agustina Alex Alex Alvina Alvina Alysia Callista Marco Anderson Anderson Andina Fasha Andrew Chua Angel Su Angela Angela Angelina Julia Renaldi Calvin Owen Caroline Marninda Catherine Catherine Cindy Amelia David Ezra Putra Desmond Lim Dewi Ratnasari Dikson Dikson Eileen Kuo Ekklesia Ekklesia Elvy Tan Emella Kansa Sulthanah Gumay Febrianti Febrianti Fernado Fernado Harris Foo Harvick Oslye Herliani Herliani Jecki Jeffrey Andelson Jeffrey Jeffrey Jesslyn Jesslyn Jesson Lim Jhon Wilson Jocelyn Gabrielle Shen Jollin Jollin Jonathan Jonathan Joycelin Joycelin Kendrick Hartson Khafidh Al Karan Caniago Laurentcia Longli Lilis Lilis Lily Purwianti Mega Augustina Ng Moron, Maria Selvi Muhammad Raka Arya Bintang Nelson, Alden Novia Clarissa Owen Siandy Kwok Princesscia Vanessa Viorilla Rahmi Ayunda Raymond Raymond Ricky Ricky Riki Andiko Rinaldo Rinaldo Rivaldo Rivaldo Selina Selina Selly Novianti shandy lim Shelby Esfandiany Shelby Esfandiany Signorita Signorita Stella Stella Stevie Gracia Kurniawan Suhardi Suhardi Sun Yiek Shea Tan Phey Lien Tiffanny Tiffanny Valeska Lilya Kevin Venia Joecy Warna Gamelia Warni Gamelia William Vanders William William Wini Wini Winky Winky Winshen Winshen Winston Winston Winston Winston Wisnu Yuwono Yogi Marbun Yulfiswandi, Yulfiswandi Zaspin Zaspin