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Journal : Indonesian Journal of Business and Entrepreneurship (IJBE)

The Development of Pantiku Application Business Strategy Using Business Model Canvas Approach Sari Wulandari; Meldi Rendra; Putra Fajar Alam; Tien Fabrianti Kusumasari; Andrieta Shintia Dewi; Tieka Trikartika Gustyana
Indonesian Journal of Business and Entrepreneurship (IJBE) Vol. 5 No. 3 (2019): IJBE, Vol. 5 No. 3, September 2019
Publisher : School of Business, IPB University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/ijbe.5.3.231

Abstract

Based on data from the Ministry of Social Affairs, there are 7,000 more orphanages in Indonesia and 500-600 thousand people are living in the orphanage. To make efficient operational activities and monitoring activities of the orphanage and to facilitate the provision of assistance, the orphanage uses the PantiKu application. The PantiKu application currently does not have an optimal business model so that the right strategy is needed to develop the business model. The objectives of this study are (1) To map the current PantiKu business model; (2) Analyze SWOT of current PantiKu business model; (3) Formulate and determine the strategy for developing the PantiKu business model. The method used in this study is the Business Model Canvas approach and SWOT Analysis. This research produces strategies for each BMC element including element (1) customer segment: serving orphanage volunteers by adding special volunteer features; (2) value proposition: providing ease of logistics processes and transactions by developing IoT technology and Fintech features; (3) channels: adding application tutorials using e-learning; (4) customer relationship: take advantage of opportunities for grants and business incubation and work together in CSR programs; (5) revenue stream: utilizing the use of digital financial instruments; (6) key resources: adding relationship development staff; (7) key activities: developing a data management dashboard and evaluate expenses; (8) key partners: adding strategic partner & collaborate with competitors; (9) cost structure: cost of research.Keywords: pantiku, business model, business strategy, bmc, application development
Competitiveness Position Identification of Indihome Using Service Quality for ISP Dimensions and IPCA Method Sari Wulandari; Agus Achmad Suhendra; Putra Fajar Alam
Indonesian Journal of Business and Entrepreneurship (IJBE) Vol. 7 No. 3 (2021): IJBE, Vol. 7 No. 3, September 2021
Publisher : School of Business, IPB University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/ijbe.7.3.269

Abstract

Two major Internet Service Provider (ISP) players, namely Indihome and Firstmedia, experienced a significant increase in traffic. On the other hand, there has been a decline in service quality, due to a spike in the volume of internet usage. The objectives of this study are (1) to identify the strengths and weaknesses of Indihome's fixed broadband services using IPA, (2) to determine the competitive position of Indihome relative to First Media based on Importance Performance Competitor Analysis (IPCA) mapping, (3) to compare the results of evaluating the quality of IPA and IPCA services. The results showed that Indihome has weaknesses in all indicators of Network Quality, 2 indicators of Customer Service & Technical Support (CT6– the ability of CS to resolve complaints, CT3 – CS has product knowledge), and 1 indicator of Security & Privacy (SP1 – security of customer personal data) while the advantages are in 2 indicators of Customer Service & Technical Support (CT2 – completeness of technician installation tools, CT5 – speed of complaint handling), 2 indicators of Security & Privacy (SP2 – transaction data security, SP3 – transaction system security), 1 Information Quality & Website Support indicator (IW4 – channel availability diverse communications), and 1 indicator of Customer Service & Technical Support (CT1 – technician uniform attributes). In addition, the IPCA matrix shows that Indihome's Competitive Position is on the CT2, CT5, IW2 indicators - various payment methods, IW5 - up-to-date information, SP2, and SP3. Based on the comparison of IPA and IPCA data, it is known that there are indicators that perform well when assessed internally but that performance is not better enough when compared to competitors, namely CT1 and IW4. Keywords: internet service provider, service quality, importance performance competitor analysis, competitive position