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Putu Agus Wikanatha Sagita

Program Studi Industri Perjalanan Wisata, Fakultas Pariwisata, Universitas Udayana

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PENGARUH HARGA, KEMUDAHAN, DAN KEPERCAYAAN TERHADAP KEPUTUSAN PEMBELIAN TIKET PESAWAT MELALUI MOBILE APPLICATION GARUDA INDONESIA Nur Annisa Fitri; IGPB. Sasrawan Mananda; I Putu Agus Wikanatha Sagita
Jurnal IPTA (Industri Perjalanan Wisata) Vol 8 No 1 (2020): Jurnal IPTA (July 2020)
Publisher : Department of Tour and Travel Studies, Faculty of Tourism, Udayana University

The aim of this research is to find out if ratings and reviews were influenced by price, ease to use, and trusted in their purchasing decisions by domestic tourists through Garuda Indonesia mobile application user in DKI Jakarta. The selection of the sample using the method of purposive sampling total of 100 respondents. Data collection techniques used observation, interviews, questionnaires,, and literature. The data analysis technique in this study is descriptive analysis, validity and reliability test, classic assumption test, hypothesis test, multiple linear analysis, correlation analysis, and coefficient of determination analysis using SPSS version 21.0 for windows. The result of this study indicate the effect of price, easy to use, and trust the decision to purchase airplane tickets by domestic tourists through Garuda Indonesia's mobile application in DKI Jakarta is very significantly simultaneous and partial effect with a value of 60,6%. For price the result of value tcount is 2.757, easy to use 3.533, and trust 3.958. The data collected through online questionnaires to the respondents who had purchased airline tickets for Garuda Indonesia mobile application.

ANALISIS KEPUASAN WISATAWAN NUSANTARA YANG MENGGUNAKAN JASA CUSTOMER SERVICES DI LOMBOK INTERNATIONAL AIRPORT Heidy Amelia Helena Ratu; I Nyoman Sudiarta; Putu Agus Wikanatha Sagita
Jurnal IPTA (Industri Perjalanan Wisata) Vol 9 No 2 (2021): Jurnal IPTA (December 2021)
Publisher : Department of Tour and Travel Studies, Faculty of Tourism, Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/IPTA.2021.v09.i02.p08

This research aims to determine the satisfaction level of domestic tourists toward the service of customer services at Lombok International Airport. In this study, collecting data by observation, questionnaires, literature study and documentation. Determination of the sample using purposive sampling technique by distributing questionnaires to 100 respondents. The data analysis technique is conducted with the customer satisfaction index and importance performance analysis (IPA). The results showed that the average importance level of the indicator was 4.38 which was categorized as very important. Meanwhile, the performance level of customer services obtained an average score of 3.02 which is categorized as quite good. The calculation of the overall gap value obtained an average value of -1.36, which means that there is a gap between expectations and the performance of the officers. The calculation result of the customer satisfaction index is 60.36%, which means that tourists are quite satisfied with the service quality of customer services. The most important and high prioritized indicators are the politeness of officers in communicating, providing service according to SOP, ability to handle complaints, knowledge and insight of officers, as well as the ability of handling problems promptly. In order to improve the satisfaction level of the tourist.

FAKTOR KEPUASAN WISATAWAN PENGGUNA TRANSPORTASI LAUT DARI BALI KE GILI TRAWANGAN Syukriyan Abrar Syah; Ni Gusti Ayu Susrami Dewi; Putu Agus Wikanatha Sagita
Jurnal IPTA (Industri Perjalanan Wisata) Vol 6 No 2 (2018): Jurnal IPTA (December 2018)
Publisher : Department of Tour and Travel Studies, Faculty of Tourism, Udayana University

This research aims to analyze factors affecting the satisfaction of tourists in the use of marine transportation from Bali toward Gili Trawangan. The benefits of this research useful to the company in improving the services for tourists who will use the services of a crosswalk leading to Gili Trawangan.The respondents in this research totalled 190 respondents, the selection of the sample using the method of purposive sampling, the data in this study were analyzed using the analysis factors that help by statistikal program SPSS version 17.0 for windows. The results of this study are: 1) the satisfaction of tourists in the use of sea transport in general are at a level of satisfaction. 2) there are three factors that affect the satisfaction of tourists formed i.e. factors quality of maids, the cost factor & ease factors and product quality. Quality of service factor is the most dominant factor influencing the satisfaction of travellers with variable reliability as the dominant variables, and the variable availability schedule is a variable that must be improved.

PENGARUH ELECTRONIC WORD OF MOUTH TERHADAP KEPUTUSAN WISATAWAN MELAKUKAN AKTIVITAS DIVING PADA BLUE SEASON BALI Ni Putu Eka Citra Saraswati; I Made Kusuma Negara; Putu Agus Wikanatha Sagita
Jurnal IPTA (Industri Perjalanan Wisata) Vol 9 No 1 (2021): Jurnal IPTA (July 2021)
Publisher : Department of Tour and Travel Studies, Faculty of Tourism, Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/IPTA.2021.v09.i01.p06

In the era of Marketing 4.0, the rapid digitization has created a new face of competition reflected by shifting business practices, as well as consumer behavior from pre-purchase to post-purchase. Aside from companies that are constantly adaptive to technological advancements, consumers are becoming increasingly social and communal, so marketers need to understand new customer paths, and synergize online and offline interactions. This research aims to analyze the influence of electronic word of mouth towards tourist’s decision to do diving activities in Blue Season Bali. The technique of determining the sample used purposive sampling through distribution of questionnaires to 100 tourists who have experienced diving and accessed Blue Season Bali information on social media and website. This research applies data collection techniques which include: observation, interviews, questionnaires, literature study, and documentation. Multiple linear regression was used as an analytical technique to measure the influence of variable X on variable Y with SPSS software version 18. The research findings show that the intensity variable (X1) partially has no positive and significant effect on decision to do diving activities (Y) with sig. value 0,812>alpha 0,05. Valence of opinion variable (X2) partially has a positive and significant effect with sig. value 0,010<alpha 0,05. Content variable (X3) partially has a positive and significant effect with sig. value 0,000<alpha 0,05. Intensity, valence of opinion, and content simultaneously have a positive and significant effect with sig. value 0,000<alpha 0,05. The multiple linear regression test implies the results of regression equation, Y=13,580+(-0,046)X1+0,617X2+0,351X3+e, with coefficient of determination of 33%.

STRATEGI PEMASARAN TAKSI BANDARA NGURAH RAI DENGAN METODE BGC (BOSTON CONSULTING GROUP) Jontinus Naibaho; I Gusti Putu Bagus Sasrawan Mananda; Putu Agus Wikanatha Sagita
Jurnal IPTA (Industri Perjalanan Wisata) Vol 7 No 2 (2019): Jurnal IPTA (December 2019)
Publisher : Department of Tour and Travel Studies, Faculty of Tourism, Udayana University

The purpose of this research is to find out the right marketing strategies and competitiveness by identifying and analyzing the internal and external environment that affect the Ngurah Rai Airport Taxi Cooperative. In this study using marketing strategy analysis, namely BCG/Boston Consulting Group Matrix and SWOT (Strength, Weakness, Opportunity, Threats) analysis. BCG matrix to determine the level of market growth and relative market share. SWOT analysis to analyze strengths, weaknesses, opportunities and threats, then using segmenting, targeting, positioning/STP and 7P (marketing mix) results of the data obtained and then analyzed with IFAS and EFAS. The types of data used in this study are qualitative and quantitative data, primary and secondary data. Determination of samples in this study using purposive sampling method as many as 50 respondents. Data collection techniques by observation, questionnaires, structured interviews, and literature study. The results of the BCG matrix research, based on the calculation of the market growth rate is 1.35% and the result of the calculation of the relative market share is 1.45 x> 1 so that it is in the position of Cash Cow. The marketing strategy that can be carried out by the Ngurah Rai Airport Taxi Cooperative is to maintain the market, create new products, find new businesses. The strategy offered in the Cash Cow quadrant the company must always keep the company in a stable condition. The results of the SWOT analysis study from IFAS assessment were 2.66 and EFAS was 2.28. Then the position of the SWOT diagram is Growth Stability which is the company must determine efforts to strengthen market share, increase sales, pursue large profits by diversifying/expanding the market.

PENGARUH BRAND IMAGE TERHADAP LOYALITAS PELANGGAN DI TOKO OLEH-OLEH MALANG STRUDEL Reza Palevi; Luh Gede Leli Kusuma Dewi; Putu Agus Wikanatha Sagita
Jurnal IPTA (Industri Perjalanan Wisata) Vol 6 No 1 (2018): Jurnal IPTA (July 2018)
Publisher : Department of Tour and Travel Studies, Faculty of Tourism, Udayana University

This study aims to determine the effect of brand image to customer loyalty in Malang Strudel Souvenir Store. The rapid development of Malang Strudel is the foundation of this research. In this study, the customer is tourist who visiting Malang and shopping for souvenirs at Malang Strudel Souvenir Store. This research uses quantitative descriptive data analysis technique using SPSS ver. 20 for Windows. Data were collected by distributing questionnaires to 166 respondents.This research is quantitative research using reliability test method, validity test, classic assumption test, correlation analysis, coefficient determination test, multiple linear regression analysis, t test, and f test. The variables used in this research are the strength of brand association (X1), uniqueness of brand association (X2), brand association advantage (X3) as independent variable and Customer Loyalty (Y) as dependent variable.The result of this research is strength of brand association (X1) and favorability of brand association (X3) have positive and significant influence, while uniqueness of brand association (X2) has positive and insignificant effect. Simultaneously, strength of brand association (X1), uniqueness of brand association (X2), and favorability of brand association (X3) that make up the brand image, have an impact on customer loyalty. A total of 54.1% of customer loyalty can be explained by variable strength, uniqueness, and favorability. While the rest of 45.9% customer loyalty can be explained by other variables that have not been studied in this research.

KARAKTERISTIK, MOTIVASI DAN NIAT BERKUNJUNG WISATAWAN MANCANEGARA KE DESA VISESA UBUD RESORT AND VILLA I Made Surya Adi Dwi Negara; Luh Gede Leli Kusuma Dewi; I Putu Agus Wikanatha Sagita
Jurnal IPTA (Industri Perjalanan Wisata) Vol 8 No 1 (2020): Jurnal IPTA (July 2020)
Publisher : Department of Tour and Travel Studies, Faculty of Tourism, Udayana University

Desa Visesa Ubud Resort and Villa is a resort with a concept of returning to nature that provides various activities for tourists who stay. The purpose of this study was to determine the characteristics, motivation and intention of visiting foreign tourists to do activities in Visesa Village, Ubud Resort and Villa. The technique of determining the sample using purposive sampling with 100 respondents. The data analysis technique used in this study is the descriptive statistical technique. The results showed that the characteristics of foreign tourists who are active in the Village Visesa Ubud Resort and Villa are grouped into tourist descriptors and trip descriptors. The results of the motivation of foreign tourists who move in the Village of Visesa Ubud Resort and Villa based on the sub variable push factor motivation the results show that the highest driving factor is an indicator of leisure time. Based on the sub variable pull factor motivation, the results show that the highest pull factor is an indicator of amenities. The results of the variable intention to revisit tourists who are active in the Village Visesa Ubud Resort and Villa show that the highest indicator influencing tourist intentions is a complaining indicator or no complaints and overall agreed to visit the Village Visesa Ubud Resort and Villa as evidenced by tourists do not give criticism or complaints to the management or staff in Desa Visesa Ubud Resort and Villa.

FAKTOR YANG MEMPENGARUHI MOTIVASI WISATAWAN KE DESA WISATA LIANG NDARA KABUPATEN MANGGARAI BARAT Viktorianus Walbat; Putu Agus Wikanatha Sagita; N.M.S. Wijaya
Jurnal IPTA (Industri Perjalanan Wisata) Vol 9 No 1 (2021): Jurnal IPTA (July 2021)
Publisher : Department of Tour and Travel Studies, Faculty of Tourism, Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/IPTA.2021.v09.i01.p11

This research was conducted to analysis the factors that influence the motivation of tourists, and to find out the dominant factors that influence the motivation of tourists visiting the Liang Ndara Tourism village of Manggarai Barat Regency. Determination of the sample for tourists using the Accidental sampling method, the analysis technique used in this study is a descriptive quantitative analysis technique with validity, reliability and factor analysis supported by SPSS version 21.0.The result examined of factor analysis, there are three factors that influence the motivation of tourists to visit Liang Ndara Tourism Village, (1) Quality of Facilities Factors consisting of six indicators, namely the availability of public facilities such as toilets and parking area, escape from urban routine, hand-woven crafts and traditional woven textiles made by local, the uniqueness of cultural attractions such as the Caci dance or traditional dance by Manggarai Barat people, the security, natural resources such as waterfall and protected forest, (2) The second factor is Rest and Relaxation factor, which consists of six indicators, namely the desire for physical and mental refreshment, the desire to interact socially with the local community, breaking away from routine work, Liang Ndara Tourism Village location easy to access by vehicle, restaurants facility, Availability of Lodging / accommodation. (3) The third factor is Realize Dreams factor, which consists of two indicators, namely fulfillment of travel dreams, and the desire to visit friends or relatives. The dominant factor of the three factors above is Quality of Facilities.

PENGARUH PROMOSI FACEBOOK, TWITTER, DAN INSTAGRAM TERHADAP KEPUTUSAN WISATAWAN KE PANTAI PANDAWA BALI Topan Raditya; I Wayan Suardana; Putu Agus Wikanatha Sagita
Jurnal IPTA (Industri Perjalanan Wisata) Vol 8 No 1 (2020): Jurnal IPTA (July 2020)
Publisher : Department of Tour and Travel Studies, Faculty of Tourism, Udayana University

This research intended to find out: (1) How is the influence of promotion on social media facebook, twitter and instagram on the image of the Pandawa beach?, (2) How does the promotion on social media Facebook, Twitter and Instagram influence the decision to visit tourists to the Pandawa beach? (3) What is the effect of the image of the Pandawa beach in touristic decisions?, The results showed (1) Social Media Promotion variable (X) has a direct influence on the Image (Y1) because it has a probability value (0,554) ? 0.05 which means there is a significant positive effect, (2) Social Media Promotion variable ( X) has a positive influence on Visiting Decision (Y2) because it has a probability value (0,207) ? 0.05 which means there is a significant positive effect. (3) Image variable (Y1) has a positive influence on Visiting Decision (Y2) because it has probability value (0,516) ? 0.05 which means there is a significant positive effect. Based on the conclusions stated above, several suggestions were given and were expected to provide benefits to the aid providers of the management of the Bali Pandawa beach. It is expected that the management to always maintain and try to improve the positive image of the Pandawa beach that has been embedded in the minds of the public and it is also hoped that the management will more aggressively promote tourist attractions on the Pandawa beach through social media, because promotion through social media is believed to be the most effective way to introduce beauty and the uniqueness of the Pandawa beach to the wider community.

STRATEGI PEMASARAN BALI APOLLO DIVE AND WATER SPORT UNTUK MENINGKATKAN KUNJUNGAN WISATAWAN Vicky Fatahilah Sani; Ni Putu Eka Mahadewi; Putu Agus Wikanatha Sagita
Jurnal IPTA (Industri Perjalanan Wisata) Vol 9 No 2 (2021): Jurnal IPTA (December 2021)
Publisher : Department of Tour and Travel Studies, Faculty of Tourism, Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/IPTA.2021.v09.i02.p18

Bali Apollo Dive & Water Sport is a company that provides various types of activities and water sports in Tanjung Benoa. Along with the development of tourism in Bali, the interest of tourists to carry out water sport activities is increasing so that many stakeholders have established a water sport tourism business which makes competition between water sport companies tight, therefore this phenomenon is the background of this research The data collection methods used in this study were observation, interviews, documentation, literature studies and the distribution of internal and external questionnaires to 150 respondents who used the Bali Apollo Dive & Water Sport water sport tour package as well as to the Bali Apollo Dive & Water Sport and academics. Tourism. The results of the study The results of the study using 17 internal environmental sub-indicators and 11 external environmental sub-indicators, then obtained 14 strength factors, 3 weakness factors, 8 opportunity factors and 3 threat factors. Based on the results of data processing on external internal factors/IFAS EFAS Bali Apollo Dive & Water Sport, it is known that the total value of IFAS is 3.17 and the total value of EFAS is 2.31, indicating the position of the Bali Apollo Dive & Water Sport water sport package is in cell VIII, namely Conglomerate Growth and Diversification Strategy. In this position, the strategy used by Bali Apollo Dive & Water Sport in marketing water sport packages requires a growth strategy through strategic emphasis on financial synergies rather than product marketing synergies.

Co-Authors Arya Adi Dananjaya Cipta Mulyana Cokorda Istri Avrilya Shinta Sanjaya Erika Arifin Farhanul Huda Heidy Amelia Helena Ratu I Gede Fajar Indrawan I Gusti Putu Bagus Sasrawan Mananda I Made Surya Adi Dwi Negara I Nyoman Sudiarta I PUTU SUDANA I Wayan Suardana Jontinus Naibaho Kadek Bagus Gede Jelantik Kristina Valentina Br Siregar Luh Gede Leli Kusuma Dewi MADE KUSUMA NEGARA Michael Reivin Limengka NGAS. Dewi Ni Gusti Ayu Susrami Dewi Ni Luh Putu Septiani Ni Made Sofia Wijaya Ni Putu Eka Citra Saraswati Ni Putu Eka Mahadewi Ni Wayan Diasputri SJ Nur Annisa Fitri Raden Ichlasul Zinedine Bieldam Wicaksono Reza Palevi Riza Bella Anggreani Sri Herayanti Syukriyan Abrar Syah Topan Raditya Vicky Fatahilah Sani Viktorianus Walbat Vinna Lauw

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