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Putu Agus Wikanatha Sagita
Program Studi Industri Perjalanan Wisata, Fakultas Pariwisata, Universitas Udayana
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FAKTOR YANG MEMPENGARUHI WISATAWAN NUSANTARA KE BALI DI MASA PANDEMI COVID-19 Ni Wayan Diasputri SJ; I Putu Sudana; Putu Agus Wikanatha Sagita
Jurnal IPTA (Industri Perjalanan Wisata) Vol 10 No 1 (2022): Jurnal IPTA (July 2022)
Publisher : Department of Tour and Travel Studies, Faculty of Tourism, Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/IPTA.2022.v10.i01.p05

Abstract

The rapid decline of the tourism sector during the pandemic makes this study important, because it can move the Bali tourism sector by knowing the factors that affect the intention of visiting domestic tourists who have visited Bali during the pandemic. So, it will describe what is desired by tourists such as: green zone areas, attractions that have established health protocols, and destinations that still attract tourists. This research was conducted in Bali especially Tanah Lot Special Tourism Attraction, Double Six Seminyak Beach, Ubud Monkey Forest, using 100 tourists’ samples determined according to slovin formula. Researchers used questionnaires distributed to tourists who had visited Bali. Then the data is analyzed using factor analysis with the help of Statistical Package for the Social Sciens Version 21.0. The results of the study are 1) there are seven factors formed in influencing the intention of visiting Indonesian tourists during the pandemic to Bali. These factors include travel risk factors, destination image factors, driving factors, hospitality risk factors, pull factors, destination risk factors and trust factors. 2) the dominant factor that influences the intention to visit Indonesian tourists during the pandemic to Bali is the first factor named travel risk factor. Travel risk factors outperformed other factors with variance percentage of 37,216% and eigenvalue of 13,770. The indicator of forming factors that have the highest loading factor value on travel risk factors is the nature of traveling with a loading factor of 0.777.
ANALISIS PREFERENSI WISATAWAN STAYCATION KE DAYA TARIK WISATA DI BADUNG, BALI Vinna Lauw; I Nyoman Sudiarta; Putu Agus Wikanatha Sagita
Jurnal IPTA (Industri Perjalanan Wisata) Vol 10 No 1 (2022): Jurnal IPTA (July 2022)
Publisher : Department of Tour and Travel Studies, Faculty of Tourism, Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/IPTA.2022.v10.i01.p12

Abstract

Staycation is a tourism trend that is currently very popular with people of all ages, including the millennial generation as the potential age group. Almost millennial generation spend their time at Badung Regency to experience staycation. The variety of tourism products and their supporting facilities in Badung Regency will make some preferences. Therefore, this study aims to determine the characteristics and preferences of the millennial generation for tourism products while enjoying staycation in Badung Regency. The sampling technique used purposive sampling method on 100 respondents aimed to Balinese millennial generation. The data analysis technique used descriptive quantitative with cross-tabulation and chi-square test to determine the relationship between variables. The results showed that the major characteristics of millennial generation who do staycations in Badung Regency are female, living in Denpasar City, aged between 19-24 years old, unmarried status, have an undergraduate educational background, work as employe of private company, planning for a vacation, getting information via social media/ internet, doing a staycation with friends, self-organizing the trip, travelling for a night, spending less than IDR. 200,000.00 during the trip, staycation on holidays, and frequently having their staycation in Badung Regency, which is more than 5 times a year. The preferences of the millennial generation who experiencing staycation in Badung Regency are hotel-type accommodation, using motorbike, buying food and beverage at warungs, and choosing beach as their favorite tourism attractions.
ANALISIS PENGARUH KUALITAS WEBSITE TERHADAP KEPUTUSAN PEMBELIAN TIKET PADA FAST BOAT BLUEWATER EXPRESS SERANGAN, BALI I Gede Fajar Indrawan; I Made Kusuma Negara; Putu Agus Wikanatha Sagita
Jurnal IPTA (Industri Perjalanan Wisata) Vol 10 No 1 (2022): Jurnal IPTA (July 2022)
Publisher : Department of Tour and Travel Studies, Faculty of Tourism, Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/IPTA.2022.v10.i01.p07

Abstract

This research aims to find out the website quality of BlueWater Express e-commerce website through several stages, namely: identification of dimensions Usability, Information Quality, and Sevice Interaction Quality. Further reviewed how the influence of Website Quality from e-commerce website BlueWater Express can affect the decision to purchase BlueWater Express fast boat tickets. Data collection techniques using observations, interviews, questionnaires, literature studies, and documentation. Data collection techniques use non-probability sampling with accidental sampling procedure. Analysis techniques using qualitative descriptive analysis and multiple linear regression analysis. The results of this study showed that the Usability dimension (x1) had a positive and significant effect of 0.000 on the purchase decision (y), the Information Quality dimension (x2) had a positive and significant effect of 0.000 on the purchase decision (y), the dimension of Sevice Interaction Quality (x3) has a positive and significant effect of 0.000 on purchasing decisions (y), and the three dimensions of Usability (x1), Information Quality (x2), and Sevice Interaction Quality (x3) simultaneously positively affect purchasing decisions (y). From the Website Quality, information quality is the biggest factor influencing the decision of tourists to buy BlueWater Express fast boat tickets directly on the BlueWater Express e-commerce website itself. This is because the information presented on the BlueWater Express website is always up to date and can be accounted for.
PENGARUH PROMOSI INSTAGRAM TERHADAP KEPUTUSAN BERKUNJUNG WISATAWAN MILLENIAL DOMESTIK KE CURUG CIHERANG BOGOR Erika Arifin; I Putu Sudana; Putu Agus Wikanatha Sagita
Jurnal IPTA (Industri Perjalanan Wisata) Vol 10 No 1 (2022): Jurnal IPTA (July 2022)
Publisher : Department of Tour and Travel Studies, Faculty of Tourism, Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/IPTA.2022.v10.i01.p03

Abstract

Social media is considered the most effective media in promoting both goods and services. One form of social media used for tourism promotion is Instagram which is a photo and video sharing application. Curug Ciherang uses Instagram as a promotional medium that can bring tourists from various regions in search of information about Curug Ciherang. The purpose of this study was to determine the effect of Instagram social media promotion on the visiting decision of domestic tourists millennial to Curug Ciherang. This study used mixed methods techniques which include qualitative and quantitative descriptive analysis. The sampling technique was taken by purposive sampling with a total of 100 respondents of domestic millennial tourists who had visited Curug Ciherang. Data collection techniques in this study by observation, interviews, questionnaires, literature study, and documentation. This research uses validity test, reliability test, simple linear regression analysis test, classical assumption test, t test, and determination test with the help of SPSS version 24 software for Windows. The results of the research based on the t-test showed that the significance value was 0.000 <0.05 and the t-count value was 11.868> t-table 1.985. So that promotion on social media Instagram has a positive effect on the visiting decision of domestic millennial tourists to Curug Ciherang. The magnitude of the coefficient of determination is equal to 59%.
PENGARUH ATRIBUT PRODUK WISATA TERHADAP KEPUASAN WISATAWAN NUSANTARA KE PANTAI MELASTI, BADUNG PADA MASA PANDEMI COVID-19 Farhanul Huda; NGAS. Dewi; Putu Agus Wikanatha Sagita
Jurnal IPTA (Industri Perjalanan Wisata) Vol 10 No 1 (2022): Jurnal IPTA (July 2022)
Publisher : Department of Tour and Travel Studies, Faculty of Tourism, Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/IPTA.2022.v10.i01.p08

Abstract

This study focuses on the influence of tourism product attributes on the satisfaction of domestic tourists visiting Melasti Beach Tourist Attractions during the Covid-19 Pandemic. Attractions, facilities and accessibility are important attributes in tourism areas to shape and increase or maintain tourist satisfaction for the long term and sustainable. The purpose of this study is to determine the effect of Tourism Product Attributes (Attraction, Amenity, Accessibilities) on the satisfaction of domestic tourists who visit Melasti Beach Tourist Attractions during the Covid-19 Pandemic. This study uses a non-probability sampling technique with a special technique of purposive sampling. The sampling technique used in this research is online using google form. The number of samples in this study were 100 samples, which were determined based on the slovin formula with the number of domestic tourists visiting Melasti Beach. The analysis technique in this research is quantitative descriptive analysis. The results of the study based on the results of the t test showed that partially the attraction and facility variables had a significant influence on the satisfaction of domestic tourists visiting Melasti Beach in Badung Regency during the Covid-19 Pandemic. Meanwhile, the accessibility variable does not have a significant effect on the satisfaction of domestic tourists visiting Melasti Beach in Badung Regency during the Covid-19 Pandemic. Based on the results of the F test, it shows that simultaneously the attributes of tourism products have a positive and significant effect on the satisfaction of domestic tourists who visit the Melasti Beach Tourist Attraction in Badung Regency during the Covid 19 Pandemic by 31% obtained from the results of the determination analysis.
PENGEMASAN PAKET WISATA BERBASIS BUDAYA DENGAN PEMANFAATAN MODA TRANSPORTASI TRADISIONAL ANDONG DI KOTA YOGYAKARTA Raden Ichlasul Zinedine Bieldam Wicaksono; Putu Agus Wikanatha Sagita; NGAS. Dewi
Jurnal IPTA (Industri Perjalanan Wisata) Vol 10 No 1 (2022): Jurnal IPTA (July 2022)
Publisher : Department of Tour and Travel Studies, Faculty of Tourism, Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/IPTA.2022.v10.i01.p04

Abstract

Yogyakarta is the largest number of tourists in DIY Province. Focuses of tourism development sector is cultural tourism, one of the cultures owned by the city of Yogyakarta is andong traditional transportation which is starting to lose competition with modern transportation. Currently, Yogyakarta Tourism Department is focusing on increasing the number of visits and length of stay of tourists with various efforts, which is tour packages. Therefore, the packaging of cultural tourism packages using andong needs to be done to anticipate the problems of traditional transportation and to increase the number of tourist visits. Data collection techniques used are observation, interviews, documentation and literature study. Informant determination technique used was purposive sampling with Tourism Department and Transportation Department of Yogyakarta as base informant and Andong DIY Association and manager of cultural tourism destinations as key informants. Analytical technique used is descriptive qualitative. Based on the research results, the city of Yogyakarta has the potential for cultural tourism in 5 indicators such as arts exhibition (Keraton Yogyakarta), arts (Taman Pintar and Sonobudoyo Museum), festivals (Tuesday Wage Art Festival), traditional food (Gudeg Yu Djum and Bakpia Pathok 25) and history (Fort Vredeburg Museum and Taman Sari). Andong has important components in packaging tour packages such as conditions and facilities, price/cost, time, location, accessibility and uniqueness. The potential for cultural tourism will be packaged by 3 tour packages, namely Chronicle of Kasultanan Ngayogyakarta, Art of Yogyakarta and Countdown Tuesday Wage. The package lasts for halfday and will be managed by Andong DIY Association.
PENGARUH HARGA DAN FAKTOR PSIKOLOGIS TERHADAP KEPUTUSAN PEMESANAN AKOMODASI MELALUI ONLINE TRAVEL AGENT Putu Agus Wikanatha Sagita; I Made Kusuma Negara
Jurnal IPTA (Industri Perjalanan Wisata) Vol 10 No 1 (2022): Jurnal IPTA (July 2022)
Publisher : Department of Tour and Travel Studies, Faculty of Tourism, Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/IPTA.2022.v10.i01.p09

Abstract

This study aims to identify the effect of price and psychological factors on accommodation booking decisions through the Airbnb application. Data collection in this research was carried out by observation, interview, questionnaire and literature study techniques. The data analysis technique used is descriptive quantitative analysis and multiple linear regression analysis. The results of this study are expected to reveal whether tourists who book accommodation through Airbnb are merely motivated by the desire to get accommodation at a low price. Are psychological factors consisting of variables of motivation, perception, learning, and attitudes related to the desire of tourists to learn new things such as knowing the lives of local people also influence tourists in booking accommodation via Airbnb. The results of this study are independent variables consisting of price variables (X1), perception variables (X3), learning variables (X4), attitude variables (X5) significantly influence the dependent variable, namely the accommodation booking variable (Y). Whereas the motivation variable (X2) which is related to the trend indicator of the use of technology to book accommodations anywhere and anytime has no significant effect in booking accommodations through Airbnb's Online Travel Agent.
ANALISIS TINGKAT KEPUASAN WISATAWAN NUSANTARA PADA MASA PANDEMI COVID 19 DI BALI BIRD PARK, GIANYAR Cokorda Istri Avrilya Shinta Sanjaya; I Nyoman Sudiarta; Putu Agus Wikanatha Sagita
Jurnal IPTA (Industri Perjalanan Wisata) Vol 10 No 2 (2022): Jurnal IPTA (December 2022)
Publisher : Department of Tour and Travel Studies, Faculty of Tourism, Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/IPTA.2022.v10.i02.p18

Abstract

There has been a decline in domestic visits due to the Covid-19 pandemic, which has created a crisis in Bali Bird Park as a conservation area. The crisis due to the Covid 19 pandemic makes the attraction of animal conservation must strive to get income, not only the income sought by tourist satisfaction also needs to be considered. This research aims to find out the level of satisfaction of domestic tourists in Bali Bird Park during the Covid 19 pandemic. Referring to service management and Adaptation of New Habits (AKB) adapted to health protocols, the expected results can show the priority of the level of satisfaction of archipelago tourists when visiting in the new normal. This study was conducted at Bali Bird Park using 90 respondents determined based on the concept of Supranto (2011) indicator multiplied by 5, the sample in this study was selected using the purposive sampling method. The data was collected through questionnaires distributed to tourists who had been to Bali Bird Park during the Covid 19 pandemic, then analyzed using Importance Performance Analysis. The results of this study are: 1) The level of satisfaction of archipelago tourists in Bali Bird Park during the Covid 19 pandemic was in the category of less satisfied overall. During the Covid 19 pandemic, health attributes and health protocols were assessed as top priorities by travelers. Priority that takes precedence in improvement is the ability of employees to communicate, and employees provide fast / responsive service. 2) The priority service attributes desired by tourists during the Covid 19 pandemic are the ability of employees to communicate and employee budget in serving. So this research had recommendation to Bali Bird Park the need to educate employees, in order to be able to provide responsive services.
EFEKTIVITAS HASHTAG TIKTOK TRAVEL X WONDERFUL INDONESIA PADA 10 DESTINASI BALI BARU Riza Bella Anggreani; I Wayan Suardana; Putu Agus Wikanatha Sagita
Jurnal IPTA (Industri Perjalanan Wisata) Vol 10 No 2 (2022): Jurnal IPTA (December 2022)
Publisher : Department of Tour and Travel Studies, Faculty of Tourism, Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/IPTA.2022.v10.i02.p09

Abstract

This study aims to determine the effectiveness of promotion through the hashtag Tiktok Travel X Wonderful Indonesia on 10 New Bali Destinations. In this study, the determination of the sample used the purposive sampling. Data was collected by distributing online questionnaires through social media to 99 respondents, indirect observation, and literature study. The data analysis techniques used are descriptive quantitative analysis using a Likert scale, simple tabulation analysis and the AIDA model. The results of this study indicate that based on the results of research on the characteristics of Tiktok social media users who visited 10 New Bali Destinations, which were dominated by Tiktok social media users from East Java, aged between 18–24 years, female, high school graduates, by profession as a student, has a relatively low monthly income of Rp. 500,000.00 – Rp. 2,500,000.00 While the results of research on the effectiveness of tourism promotion through the hashtag Tiktok Travel X Wonderful Indonesia in 10 New Bali Destinations have an average AIDA score of 3.05 with a scale range of 2.51-4.00 in the effective category., so it can be said that tourism promotion through the hashtag Tiktok Travel X Wonderful Indonesia on 10 New Bali Destinations is able to attract attention (Attention), generate interest (Interest), raise desire (Desire), as well as convincing Tiktok social media users to determine their envoy is to visit directly to 10 New Bali Destinations.
Co-Authors Arya Adi Dananjaya Cipta Mulyana Cokorda Istri Avrilya Shinta Sanjaya Erika Arifin Farhanul Huda Heidy Amelia Helena Ratu I Gede Fajar Indrawan I Gusti Putu Bagus Sasrawan Mananda I Made Surya Adi Dwi Negara I Nyoman Sudiarta I PUTU SUDANA I Wayan Suardana Jontinus Naibaho Kadek Bagus Gede Jelantik Kristina Valentina Br Siregar Luh Gede Leli Kusuma Dewi MADE KUSUMA NEGARA Michael Reivin Limengka NGAS. Dewi Ni Gusti Ayu Susrami Dewi Ni Luh Putu Septiani Ni Made Sofia Wijaya Ni Putu Eka Citra Saraswati Ni Putu Eka Mahadewi Ni Wayan Diasputri SJ Nur Annisa Fitri Raden Ichlasul Zinedine Bieldam Wicaksono Reza Palevi Riza Bella Anggreani Sri Herayanti Syukriyan Abrar Syah Topan Raditya Vicky Fatahilah Sani Viktorianus Walbat Vinna Lauw