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Journal : Journal of Sustainable Development Science

Business Development Strategy for Bunga Melati Women’s Farming Groups in Bunutin Village, Bangli District, Bangli Regency Putu Zanes Costalina Ge’i; Ni Wayan Sri Astiti; Putu Udayani Wijayanti
Journal of Sustainable Development Science Vol 6 No 1 (2024)
Publisher : Universitas Dwijendra Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46650/jsds.6.1.1549.20-29

Abstract

This research aims to find out the right strategy for business development of the Bunga Melati Women's Farming Group (WFG) in Bangli Regency. The data collection method uses observation, interviews, documentation and Focus Group Discussion (FGD). The respondents in this research were all members of the Jasmine Flower Farming Women's Group, totaling 28 people. The data analysis used in this research is internal and external environmental analysis. The research results show that Bunga Melati WFG has a total IFAS score of 2.87, and an IFAS score of 2.87. The alternative strategy produced by Bunga Melati WFG is 1. Utilizing product diversity and superior quality to expand the scope of product promotion and branding. 2. Study new technological developments to improve efficiency and product quality. 3. Improving the quality of human resources through training and education programs to understand business administration management and also online marketing supported by new technology. 4. Strategy for using digital technology to increase product promotion and branding. 5. Improve product quality to face tight competition and high consumer bargaining power. 6. Product quality-based differentiation strategy by controlling product costs to increase consumer purchasing power. 7. Strategy for understanding customer needs in order to improve product quality. 8. Strategy for developing human resources and increasing competitiveness amidst intense competition and high consumer bargaining positions.
Co-Authors A. A. A. WULANDIRA SAWITRI DJELANTIK A.A.WAHYU PRADNYANA ADE CANDRA PRABANDARI AGASTYA, PUTU Aminuyati ANAK AGUNG SAGUNG DESSY ANESTESIA PRABHANINGRUM ATIKATUL FITRIYAH BAGUS UTAMA EMTIEN BILL CLINTON TUAN PARMONANG DESMAN ARIANTO SITINJAK DWI PUTRA DARMAWAN FRESSATRIA FRESSATRIA Gede Mekse Korri Arisena I DEWA GEDE AGUNG I Dewa Putu Oka Suardi I Gusti Ayu Oka Suryawardani I GUSTI PUTU ANGGA WIJAYA I Ketut Rantau I Ketut Suamba I Ketut Surya Diarta I MADE ANANDA WIGUNA, I MADE ANANDA I Made Antara I MADE JUNI ADITYA I MADE RIYAN PERMANA I MADE SANATHANA DHARMA I Made Sarjana I MADE SUDARMA I MADE SUKAYANA I MADE WIRA ADI KESUMA I NENGAH MARDIKA I Nyoman Gede Ustriyana I NYOMAN TRI ANANTA WIJAYA I PUTU SONY ARYAWAN I PUTU TEGUH PARAMARTA I WAYAN ANGGARIANA I WAYAN BUDIASA I WAYAN WIDYANTARA I WAYAN WINDIA I. G. A. A. LIES ANGGREINI Ida Ayu Listia Dewi IDA AYU PUTU CITRA DEWI KADEK MARTINI NINGSIH KETUT BUDI SUSRUSA LELY RATNA SIHOMBING LUH GEDE NANDA PRADNYAHERA TRIAYUNI LUH PUTU SUKMA ANDANI M. TH. HANDAYANI M.TH. HANDAYANI MADE ANTARA MADE ANTARA MADE NGURAH SABDA WINAYA MADE SUDARMA NI KADEK SRI UTARI NI LUH MADE RATNA HAPSARI PUTRI NI LUH WICANODIAN SURYA NI MADE JUNIARI Ni Made Sinta Pradnya Dewi NI NYOMAN SRI BI ADNYANI NI WAYAN PUTU ARTINI Ni WAYAN SRI ASTITI NI WAYAN WITRI WIJAYANTI Nyoman Parining PENINA DOLFINA SANI PUTU AGASTYA Putu Zanes Costalina Ge’i RAGAPADMI, NI NYOMAN AYU CHANDRA RIA FLORA JANUWA PUTRI RIZKYTA, FIRSTNANDA ASHRY STEVI VIONA LUMBANTORUAN TIO TAPIANTA TOGATOROP UMBARI, IDA AYU MILANI Wayan Windia WIDHIANTHINI WIDHIANTHINI YOSSY ACHRIBSONE KUEAIN YOVITA DAMAYANTI