Claim Missing Document
Check
Articles

Found 4 Documents
Search
Journal : UNEJ e-Proceeding

AN ANALYSIS OF FACTORS AFFECTING CIRCULAR MIGRATION INTEREST OF RESIDENTS IN NEGARA SUB-DISTRICT OF JEMBRANA REGENCY OF BALI PROVINCE Anifatul Hanim; Sudaryanto -; Ida Wahyuni; Ivana RD
UNEJ e-Proceeding the 3rd International Conference on Economics, Business, and Accounting Studies
Publisher : UPT Penerbitan Universitas Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Imbalance of economic development between city to cities in Indonesia creates unequal economic development especially in human migration.This research attempts to find out the factor that influence of human migration among cities. The commuter theory behind the research has being used as the based point to evaluate the significant level of influencing factors. Population on the research is the community of Negara Sub-district of Jembrana Regency Denpasar Bali. Cluster random sampling was used to develop profile of respondents both commuter and non-commuter residence. Logistic Regression Analysis. Some variables, such as age, income, education, and marital status to the circular migration interest are employed. The result of logistic regression model of analysis confirmed that the variable of age, income, education, and marital status has affected significantly to the circular migration interest of the residents in Negara Sub-district of Jembrana Regency. Overall logistic regression model used in this research could confirm the factors affecting the respondents’ interest to perform circular migration. It showed thatthe respondents’ behavior in this research was likely to have an interest of migration due to their desire to improve their family quality of life.
Muslim Consumer Behavior Towards Halal Industry 4.0: Attitudes And Perceived Risk Anifatul Hanim; Ivana Rosediana Dewi; Nanik Istiyani
UNEJ e-Proceeding 2021: International Conference on Management, Business, and Technology (ICOMBEST) 2021
Publisher : UPT Penerbitan Universitas Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The development of industry 4.0 today requires the entire business industry to adapt to changes in technology and science, including the halal industry, namely by digitizing the halal industry and Muslim consumers. It is necessary to study how Muslim behavior in the decision to purchase a halal product in order to optimize the halal industry. Muslim consumers implement Islamic values and principles in consumption behavior so that they have different characteristics from consumer behavior in conventional theory. Muslim consumers are influenced by internal and external factors in making purchasing decisions for halal products, including subjective norms, perceived behavioral control, self-identity, halal awareness, religiosity, purchasing decision strategies, online consumer behavior consisting of perceived risk, technology acceptance. and online trusts. The purpose of reviewing the theory of Muslim consumer behavior is to be able to optimize the development of the halal industry by recognizing the behavior of Muslim consumers as the target market for the Muslim industry so that they can compete and develop halal products according to the needs and demands of Muslim consumers in the industrial era 4.0. Keywords: Industry 4.0, Halal Industry, Muslim Consumer Behavior, Purchasing Decisions
MARKET DEVELOPMENT MODEL OF WATER REFILL BUSINESS VIDINI JEMBER Sudaryanto Sudaryanto; Anifatul Hanim; Nanik Istiyani
UNEJ e-Proceeding 2022: E-Prosiding Kolokium Hasil Penelitian dan Pengabdian kepada Masyarakat
Publisher : UPT Penerbitan Universitas Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to build a conceptual mapping of Vidini's refill water service marketing strategy in winning industry competition. The paradigm used is prepositive nominalist qualitative, namely by developing concepts based on environmental conditions. It was formulated that the marketing strategy was not only convenient but also using digital media. Keywords: marketing strategy, conceptual mapping, refill water, qualitative
IMPLEMENTATION OF SEGMENTING, TARGETING, POSITIONING (STP) AND DIGITAL PROMOTION STRATEGY TO IMPROVE THE BRAND IMAGE OF BOARDING HOUSE VIDINI Sudaryanto Sudaryanto; Anifatul Hanim
UNEJ e-Proceeding 2022: E-Prosiding Kolokium Hasil Penelitian dan Pengabdian kepada Masyarakat Periode II Tahun 2022
Publisher : UPT Penerbitan Universitas Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The purpose of this case study is to solve the problem by applying the relatively new theoretical approach of digital marketing in the boarding house Kos Muslimah Vidini in Jember Regency to improve retail service performance. The primary data was obtained from direct observation and interviews towards the owner of the boarding house. Through applications as a means of implementing digital media, a combination of STP and digital promotion, this study could improve brand performance. This research is a type of research that is qualitative in nature that produces a marketing strategic approach Keywords : digital marketing, STP, e-promotion, Esat Java, boarding house