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All Journal EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis NUSANTARA : Jurnal Ilmu Pengetahuan Sosial Maker: Jurnal Manajemen Jumat Ekonomi: Jurnal Pengabdian Masyarakat Jurnal Ekonomi ProBisnis : Jurnal Manajemen Jurnal Ilmiah Manajemen dan Bisnis (JIMBI) Jurnal Multidisiplin Sahombu Public Service And Governance Journal Abdimas Paspama Journal Liaison Academia and Society
Sugito Sugito
Universitas Medan Area
Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Engineering Environmental Science Industrial & Manufacturing Engineering Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

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The Influence of Content Marketing Strategy on Consumer Engagement on Social Media Platforms Sugito, Sugito; Anto Tulim; Erbin Sitorus; Taufiq Azmi Harahap; Rayu Sri Wahyuni
Jurnal Multidisiplin Sahombu Vol. 5 No. 07 (2025): Jurnal Multidisiplin Sahombu, November (2025)
Publisher : Sean Institute

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Abstract

Study This aim is to analyze influence strategy marketing content towards engagement consumers on the TikTok platform in context fashion industry. TikTok as a short video- based media own strong visual characteristics and level high interaction, so​ strategy content become factor determinant in interesting attention as well as build involvement users. Research This use approach quantitative with method survey through distributed Likert 1–5 questionnaire to users TikTok active 18–40 years old​ follow and consume fashion content. The sampling technique used is combined purposive sampling with stratified sampling based on gender and group age. Data analyzed using Structural Equation Modeling–Partial Least Squares (SEM–PLS) to test influence variables quality content, consistency uploads, relevance content, and visual elements on consumer engagement. Research results show that all over dimensions strategy marketing content has influence positive and significant on engagement. Visual elements and quality content proven become the most dominant factor, followed by relevance content and consistency uploads. In addition, engagement was found play a role as an important mediator that connects strategy marketing content with purchase intention. Findings This support the theory of Media Richness, Source Credibility, Uses and Gratifications, and the Hierarchy of Effects Model in context short video- based digital marketing. In practical, research This give recommendation for fashion brands to prioritize visual quality, storytelling, and design encouraging content​ interaction organic use increase engagement and potential purchase. Research this also provides opportunity to study advanced with enter variables moderation and behavioral data current TikTok.
Socialization Of The Importance Of Continuing Higher Education And Increasing Business Interest For High School Students Zahara Meutia; Aryani Sairun; Putri Mauliza; Sugito Sugito; Amril Amril
Abdimas Paspama Vol. 3 No. 01 (2024): Abdimas Paspama, December 2024
Publisher : Abdimas Paspama

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This socialization was carried out at the Al Fattah College Foundation High School. This socialization aims to provide awareness of the importance of continuing their education to college and foster students' interest in business. This activity method consists of 3 stages, namely service planning, service implementation and evaluation. The result of this activity was that Al-Fattah Foundation High School students received information about the world of campus as well as motivation about the importance of continuing their education to college and interest in business. This activity was carried out well as seen from the enthusiasm of all participants and the smooth running of the socialization.
Fostering Financial Discipline in MSMEs through Practical Financial Reporting Assistance: A Community Service Program at Warung Sarapan Mba Yati Dina Hastalona; Anto Tulim; Sugito Sugito; Aryani Sairun; Dedi Suryanta Surbakti; Taufik Azmi Harahap
Jumat Ekonomi: Jurnal Pengabdian Masyarakat Vol. 7 No. 1 (2026): April
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat Universitas KH. A. Wahab Hasbullah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32764/abdimasekon.v7i1.7249

Abstract

Micro, Small, and Medium Enterprises (MSMEs) play a vital role in economic growth; however, many MSMEs still face challenges in financial management, particularly in maintaining systematic financial records and preparing simple financial reports. Low levels of financial literacy often result in poor financial decision-making and the mixing of personal and business finances. This community service program aimed to foster a culture of financial discipline through mentoring in the preparation of practical financial reports for Warung Sarapan Mba Yati. Unlike previous programs that primarily focused on short-term bookkeeping training, this activity integrated practical financial reporting templates with intensive mentoring tailored to the MSME’s daily business transactions. The program was conducted over three weeks and involved three participants consisting of the business owner and family members involved. The implementation stages included observation, socialization, training, hands-on practice, mentoring, and evaluation. Program effectiveness was assessed using pre-test and post-test evaluations, direct observation, and assessment of participants’ financial recording outputs. The results showed a significant improvement in participants’ financial management competencies, with the average score increasing from 32.5% before the program to 89.5% after mentoring. Participants were able to independently prepare daily cash records, classify income and expenses, and produce a simple income statement showing a monthly net profit of IDR 4,250,000. Furthermore, participants began consistently separating personal and business finances and implementing routine transaction recording practices. These findings indicate that the mentoring program effectively improved bookkeeping skills and promoted a sustainable culture of financial discipline, thereby supporting better business management and long-term MSME sustainability.
The Quality Of Marine Products And Fish Auction Places (TPI) As Determining Factors In The Welfare Of The Lubuk Pakam Fishing Community Khairun Nisa; Ihsan Effendi; Ikbar Pratama; Adelina Lubis; Sugito Sugito
EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Vol 14 No 3 (2026): Juli
Publisher : UNIVED Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/ekombis.v14i3.9448

Abstract

This study aims to analyze the influence of seafood product quality and the role of Fish Auction Places (TPI) on improving the welfare of fishing communities in Lubuk Pakam. As a coastal area with abundant fishery potential, local fishermen still face constraints such as limited storage, processing, and distribution facilities, which impact the quality of their catch. Furthermore, the role of TPI as a means of marketing seafood is not yet optimal, thus reducing its effectiveness in creating fair and transparent prices. This study used a quantitative method with an associative approach, involving 98 respondents, and analyzed through multiple linear regression. The results show that seafood product quality has a positive and significant effect on improving fishermen's welfare. Similarly, the role of TPI has been shown to have a positive influence on fishermen's income and bargaining position. Simultaneously, these two independent variables contribute significantly to improving the welfare of fishing communities. These findings confirm that the synergy between improving product quality and optimizing the function of TPI is an important key in encouraging the creation of sustainable fishermen's welfare.
Pemberdayaan Petani Milenial melalui Edukasi Hukum Agraria, Inovasi Teknologi Pertanian, dan Manajemen Agribisnis Berbasis Platform Digital Sugito Sugito; Ida Zulfida; Dora Silvia Dewi; Emirza Henderlan Harahap; Jenda Ingan Mahuli; Pangeran Pangeran; Reza Hanafi Lubis
Journal Liaison Academia and Society Vol 5 No 2: Juni 2025
Publisher : Lembaga Komunikasi dan Informasi Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58939/j-las.v5i2.838

Abstract

p Pemberdayaan petani milenial merupakan strategi penting dalam menjawab tantangan krisis regenerasi petani dan keterbelakangan teknologi di sektor pertanian Indonesia. Kegiatan pengabdian kepada masyarakat ini bertujuan untuk meningkatkan kapasitas petani milenial melalui pendekatan interdisipliner yang meliputi edukasi hukum agraria, pemanfaatan inovasi teknologi pertanian, dan penguatan manajemen agribisnis berbasis platform digital. Pelaksanaan kegiatan dilakukan secara daring guna menjangkau peserta dari berbagai wilayah dan memaksimalkan efisiensi pelatihan. Metode yang digunakan mencakup survei kebutuhan peserta, pelatihan interaktif melalui Zoom dan WhatsApp Group, serta pendampingan pasca pelatihan. Hasil kegiatan menunjukkan bahwa intervensi edukatif ini berdampak positif pada tiga aspek utama. Pertama, terjadi peningkatan signifikan dalam pemahaman peserta terhadap konsep hukum agraria, hak atas tanah, serta pentingnya sertifikasi lahan sebagai dasar legalitas usaha tani. Kedua, para peserta mulai mengadopsi teknologi pertanian digital seperti aplikasi pemantau cuaca, pencatatan pertanian berbasis Android, serta pengenalan terhadap Internet of Things (IoT) dalam pertanian presisi. Ketiga, pelatihan manajemen agribisnis digital mendorong petani milenial untuk memanfaatkan e-commerce, media sosial, dan aplikasi keuangan dalam menjalankan usaha tani secara lebih modern dan kompetitif. Kegiatan ini menunjukkan bahwa transformasi digital dalam pertanian dapat dimulai dari peningkatan literasi hukum, teknologi, dan bisnis secara simultan. Pendekatan daring terbukti mampu memfasilitasi pembelajaran lintas wilayah dan menjangkau lebih banyak peserta, meskipun tetap diperlukan penguatan infrastruktur digital dan dukungan kebijakan untuk keberlanjutan program. Oleh karena itu, kolaborasi antara perguruan tinggi, pemerintah, dan sektor swasta menjadi sangat penting dalam menciptakan ekosistem agribisnis digital yang inklusif bagi generasi petani muda.
Co-Authors Adelina Lubis Amelia Yuliana Amril Amril Amrin Mulia Amrin Mulia Nasution Aryani Sairun Dedi Suryanta Surbakti Dina Hastalona Emirza Henderlan Harahap Erbin Sitorus Fanny Amalia Ida Zulfida, Ida Ihsan Effendi Ika Melati Puji Asputri Jafar Syahbuddin Ritonga Jenda Ingan Mahuli Khairun Nisa Muhammad Hafiandi Prahada Muhammad Yamin Siregar Pangeran, Pangeran Pratama, Ikbar Putri Ezramia Pasaribu Putri Mauliza, Putri Rayu Sri Wahyuni Reza Hanafi Lubis Said Maulana Ishak Sirait Taufik Azmi Harahap Taufiq Azmi Harahap Tulim, Anto Wan Rizca Amelia Yuni Syahputri