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All Journal Jurnal Keuangan dan Perbankan Jurnal Manajemen Dayasaing Benefit: Jurnal Manajemen dan Bisnis Journal of Economic, Bussines and Accounting (COSTING) Jurnal Mantik JURNAL LENTERA BISNIS Jurnal Ilmiah Edunomika (JIE) Jurnal Informatika Ekonomi Bisnis Community Engagement and Emergence Journal (CEEJ) Management Studies and Entrepreneurship Journal (MSEJ) Jurnal Ekuilnomi Jurnal Revenue : Jurnal Ilmiah Akuntansi Journal La Sociale Manajemen dan Bisnis International Journal of Management Science and Information Technology (IJMSIT) Prosiding University Research Colloquium PERMANA : Jurnal Perpajakan, Manajemen, dan Akuntansi IIJSE EKONOMIKA: Manajemen, Akuntansi dan Perbankan Syari’ah
Zulfa Irawati
Univeristas Muhammadiyah Surakarta
Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Medicine & Pharmacology Social Sciences

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Pengaruh Kualitas Produk, Citra Merek, Harga, dan Promosi terhadap Minat Beli Produk Second Brand A.ang Wahyu Saputro; Zulfa Irawati
Jurnal Informatika Ekonomi Bisnis Vol. 5, No. 3 (September 2023)
Publisher : SAFE-Network

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37034/infeb.v5i3.515

Abstract

This study aims to determine the effect of product quality, brand image, price and promotion on the purchase intention of Second Brand products among consumers in Surakarta. In recent years, many people have wanted to buy Second Brand products. This resulted in a change in sales volume for Second Brand products in Surakarta. This research is a quantitative research, involving 200 community respondents in Surakarta. The data in this study were collected by means of a questionnaire via a Google form using a Likert measurement scale. The data analysis technique of this study used multiple linear regression with the SPSS version 21 program. The results of this study indicate that product quality has a significant effect on purchase intention, brand image has a significant effect on purchase intention, price has a significant effect on purchase intention and promotion has a significant effect on purchase intention. The results of the F test calculations show that Product Quality, Brand Image, Price, and Promotion have a simultaneous effect on the intention to buy Second Brand Products in Surakarta.
Pengaruh Strategi Pemasaran Digital, Harga dan Kualitas Produk terhadap Kepuasan Pelanggan Mie Gacoan Deni Setiawan; Zulfa Irawati
Jurnal Informatika Ekonomi Bisnis Vol. 5, No. 3 (September 2023)
Publisher : SAFE-Network

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37034/infeb.v5i3.517

Abstract

This study aims to determine the effect of digital marketing strategy, the price offered, product quality on customer satisfaction Mie Gacoan in Surakarta. In recent years, many students have been interested in buying Gacoan Noodles. This resulted in an increase in the sales volume of Gacoan Noodles in Surakarta, as well as the addition of new branches in various Surakarta areas. This research is a quantitative research, involving 200 student respondents in Surakarta. The data in this study were collected using a questionnaire via a Google form using a Likert measurement scale. The data analysis technique of this study used multiple linear regression with the SPSS version 21 program. The results showed that the Digital Marketing Strategy had a significant effect on customer satisfaction on Mie Gacoan in Surakarta, Price had a significant effect on customer satisfaction on Mie Gacoan in Surakarta, Product quality had a significant effect on customer satisfaction Gacoan noodles in Surakarta. The coefficient of determination with Adjusted R2 is 56.1%, this means that the independent variables in the model (digital marketing strategy, price, and product quality) explain the variation in customer satisfaction of Mie Gacoan in Surakarta by 55.1%.
Price, Quality, and Availability Factors on Consumption Intention of Healthy Food Kusdiyanto Kusdiyanto; Edy Purwo Saputro; Zulfa Irawati; Sri Murwanti; Irmawati Irmawati; Dewi Probowati Setyaningrum
International Journal of Management Science and Information Technology Vol. 3 No. 1 (2023): January - June 2023
Publisher : Lembaga Otonom Lembaga Informasi dan Riset Indonesia (KITA INFO dan RISET)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/ijmsit.v3i1.878

Abstract

The food people consume and how the food is consumed are essential determinants of health.Consumption of healthy food is an intriguing topic with contradictory findings in various cases. It provides an indirect overview of the diversity and interest in the study of healthy food products throughout both pandemic and endemic periods. Using regression analysis, this study examined the influence of price, quality, and availability on the purchase intention of healthy food products of 100 students. The results revealed that price, quality, and availability influenced the intention to purchase healthy food products. Limitations and suggestions for further studies are offered for consideration.
Pengaruh Kepercayaan Merek Word Of Mouth Ekuitas Merek Dan Citra Merek Terhadap Niat Beli Ulang Muhammad Faizal Nugroho; Zulfa Irawati
Manajemen dan Bisnis Vol 5, No 2 (2023): AGUSTUS
Publisher : Jurnal Prodi Fakultas Ekonomi-UISU

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30743/jmb.v5i2.7591

Abstract

Perkembangan model fashion yang terjadi sangatlah dinamis. Brand-brand fashion saat ini bermunculan mulai dari merek yang berasal dari dalam negeri maupun dari luar negeri dalam menarik pangsa pasar dunia fashion di Indonesia. Tujuan penelitian ini ialah menganalisis pengaruh kepercayaan merek, word of mouth, ekuitas merek dan citra merek terhadap niat beli ulang. Metode penelitian ini kualitatif, populasi penelitian ialah seluruh masyarakat Surakarta. Dan jumlah sampel penelitian ini adalah 220 responden. Hasil penelitian ini ialah kepercayaan merek memiliki pengaruh positif namun tidak signifikan terhadap niat beli ulang. Word of mouth, Ekuitas Merek dan Citra Merek secara parsial memiliki pengaruh positif dan signifikan terhadap niat beli ulang. Berdasarkan uji koefisien determinasi (R2) diperoleh nilai sebesar 0,704 artinya variabel Kepercayaan Merek, Word of mouth, Ekuitas Merek dan Citra Merek mampu menjelaskan 70,4% terhadap variabel kinerja Niat Beli Ulang pelanggan Ventela di Surakarta. Sedangkan sisanya yaitu 29,6% dipengaruhi oleh variabel lain diluar penelitian ini. Nilai goodnes of fit pada penelitian ini memiliki nilai 70,4% sehingga model penelitian ini dinayatakan telah memiliki goodness of fit.
Analisis Pengaruh Bi Rate, Nilai Tukar Rupiah, Indeks Dow Jones, Indeks Nikkei 225 Terhadap Indeks Harga Saham Gabungan (IHSG) Di Bursa Efek Indonesia Narisa Fakhrani Saputri; Zulfa Irawati
Jurnal Ekuilnomi Vol. 5 No. 2 (2023): Jurnal Ekuilnomi Vol 5 No 2 Nov 2023
Publisher : Program Studi Ekonomi Pembangunan Fakultas Ekononomi Universitas Simalungun

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36985/ekuilnomi.v5i2.908

Abstract

Penelitian ini bertujuan untuk menjelaskan BI Rate, Nilai Tukar Rupiah, Indeks Dow Jones, Indeks Nikkei 225 terhadap Indeks Harga Saham Gabungan di Bursa Efek Indonesia. Jenis penelitian yang digunakan adalah penelitian kuantitatif. Sampel dalam penelitian ini adalah 144 sampel data saham yang telah terdaftar di Bursa Efek Indonesia tahun 2019-2021. Sumber data yang digunakan dalam penelitian ini adalah data sekunder. Hasil analisis dalam penelitian ini menunjukkan bahwa Indeks Dow Jones membuktikan hipotesis yang menyatakan bahwa berpengaruh positif signifikan terhadap Indeks Harga Saham Gabungan. Kemudian Nilai Tukar Rupiah dan Indeks Nikkei 225 secara parsial berpengaruh negatif signifikan terhadap Indeks Harga Saham Gabungan. Sedangkan BI Rate secara parsial berpengaruh negatif tidak signifikan terhadap Indeks Harga Saham Gabungan. BI Rate, Nilai Tukar Rupiah, Indeks Dow Jones, Indeks Nikkei 225 mempengaruhi Indeks Harga Saham Gabungan sebesar 57,7%
Analysis of the health of Indonesian conventional and sharia BUMN Banks for the period 2020-2022 Ganang Ikhwanudin; Zulfa Irawati
Jurnal Mantik Vol. 7 No. 4 (2024): February: Manajemen, Teknologi Informatika dan Komunikasi (Mantik)
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/mantik.v7i4.4584

Abstract

This research aims to determine the health condition of conventional and Sharia state-owned banks between 2020 and 2022. This research uses the RGEC technique approach combined with quantitative descriptive methods. The RGEC method includes four factors: risk profile, good corporate governance, income, and capital. Data is taken from the annual report released by the company. The research results show that: 1) The NPL ratio of conventional and Sharia state-owned banks has a very healthy rating. 2) LDR and FDR ratios, conventional and Sharia state-owned banks have the title of healthy and relatively healthy. 3) The Good Corporate Governance ratio of conventional and Sharia state-owned banks is healthy. 4) The ROA ratio of conventional and Sharia state-owned banks is very healthy and relatively healthy. 5) The NIM ratio of conventional and Sharia state-owned banks has the title of being very sound and healthy. 6) The CAR ratio of Conventional and Sharia BUMN Banks has a very healthy title. Overall, the RGEC method assessment of the health level of conventional and Sharia state-owned banks from 2020 to 2022 shows that conventional banks have better performance and received the Very Healthy predicate than Islamic banks, which received the Healthy predicate
PENGARUH ENVIRONMENTAL, SOCIAL AND GOVERNANCE, KINERJA KEUANGAN BANK DAN MAKROEKONOMI TERHADAP FINANCIAL DISTRESS Nanda Apriliasari; Zulfa Irawati; Wiyadi Wiyadi; Muzakar Isa
Jurnal Revenue : Jurnal Ilmiah Akuntansi Vol. 4 No. 2 (2024): Jurnal Revenue : Jurnal Ilmiah Akuntansi
Publisher : LPPM Universitas Bina Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46306/rev.v4i2.295

Abstract

This study aims to identify the impact of Enviromental, Social, and Governance (ESG), Non Performing Loan (NPL), Capital Adequacy Ratio (CAR), Loan to Deposit Ratio (LDR), Cash Ratio, Debt to Asset Ratio (DAR), inflation and exchange rate on financial distress, using the X-Score model. This research used a quantitative approach, with secondary data. This research sample used purposive sampling and obtained four general banks listed on the Indonesia Stock Exchange (IDX) from 2019 to 2022. The research was analyzed using a panel data regression model that will be tested using the E-Views version 10 software. The results of this study indicate that DAR has a significant positive effect on financial distress. However, ESG, NPL, CAR LDR, cash ratio, inflation, and exchange rates have no significant effect on financial distress
The Effect of Interest Rate Risk on Financial Performance with the Mediating Variable of Banking Security Level (Study on Commercial Banks that Go Public in BEI) Retno Belinda; Zulfa Irawati
Journal La Sociale Vol. 5 No. 1 (2024): Journal La Sociale
Publisher : Borong Newinera Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37899/journal-la-sociale.v5i1.1061

Abstract

Rapid internal and external development has been witnessed by the banking industry, particularly at the domestic level, where the usage of innovative financial instruments has grown dramatically. Banks mediate transactions between different economic activity, receive deposits, create money, and offer thorough banking services to individuals, organizations, and other banks. They also provide credit facilities. As a measure of a nation's spending and investing habits, the interest rate plays a significant role in conserving money and choosing how to spend it. Banking institutions are beginning to understand the significance of risk management in preparing for potential threats to their businesses. Banking executives in Indonesia must mitigate these risks by enhancing their institutions' bottom lines. The purpose of this research was to examine the relationship between interest rate risk and financial performance in Indonesian banking organizations, with the level of banking security serving as a moderation variable. This quantitative analysis employs a sample of 24 commercial banks that have listed on the IDX between 2019 and 2022 as its research population. The findings shown that Interest Rate Risk significantly impacts Banking Security Level, Financial Performance, and Financial Performance via Interest Rate Risk via Banking Security Level.
Analisis Pengaruh BI Rate, Nilai Tukar Rupiah, Indeks Dow Jones, Indeks Nikkei 225 Terhadap Indeks Harga Saham Gabungan (IHSG) di Bursa Efek Indonesia Narisa Fakhrani Saputri; Zulfa Irawati
Jurnal Ekuilnomi Vol. 5 No. 2 (2023): Ekuilnomi Vol 5(2) Nov 2023
Publisher : Program Studi Ekonomi Pembangunan Fakultas Ekononomi Universitas Simalungun

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36985/xn60as56

Abstract

Penelitian ini bertujuan untuk menjelaskan BI Rate, Nilai Tukar Rupiah, Indeks Dow Jones, Indeks Nikkei 225 terhadap Indeks Harga Saham Gabungan di Bursa Efek Indonesia. Jenis penelitian yang digunakan adalah penelitian kuantitatif. Sampel dalam penelitian ini adalah 144 sampel data saham yang telah terdaftar di Bursa Efek Indonesia tahun 2019-2021. Sumber data yang digunakan dalam penelitian ini adalah data sekunder. Hasil analisis dalam penelitian ini menunjukkan bahwa Indeks Dow Jones membuktikan hipotesis yang menyatakan bahwa berpengaruh positif signifikan terhadap Indeks Harga Saham Gabungan. Kemudian Nilai Tukar Rupiah dan Indeks Nikkei 225 secara parsial berpengaruh negatif signifikan terhadap Indeks Harga Saham Gabungan. Sedangkan BI Rate secara parsial berpengaruh negatif tidak signifikan terhadap Indeks Harga Saham Gabungan. BI Rate, Nilai Tukar Rupiah, Indeks Dow Jones, Indeks Nikkei 225 mempengaruhi Indeks Harga Saham Gabungan sebesar 57,7%
TRUST SEBAGAI VARIABEL MEDIASI DARI E-WOM DAN PERCEIVED VALUE TERHADAP PURCHASE INTENTION HANDPHONE DI SHOPEE Rachma Putri Puspitasari; Zulfa Irawati
JURNAL LENTERA BISNIS Vol. 13 No. 1 (2024): JURNAL LENTERA BISNIS, Januari 2024
Publisher : POLITEKNIK LP3I JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34127/jrlab.v13i1.968

Abstract

This study aims to analyse E-Wom and Perceived Value on Purchase Intention Handphone at Shopee and Trust as a mediating variable. The method used in this research is quantitative. The population in this study were active students in the Class of 2022, Faculty of Economics and Business, Universitas Muhammadiyah Surakarta (UMS) with the following data. The research sample consisted of 310 respondents, namely active students in the Class of 2022 from the Faculty of Economics and Business, Universitas Muhammadiyah Surakarta (UMS) who used the Shopee application. The purposive sampling method was used in sampling. The type of data analysed is primary data, collected through the use of questionnaires. Data analysis was carried out using the SEM-PLS method through SmartPLS software. The results in this study are E-WOM has a positive and significant impact on Purchase Intention. E-WOM has a positive and significant impact on Trust. Hedonic Value has a positive and significant impact on Purchase Intention. Hedonic Value has a positive and significant impact on Trust. Monetary Value has a positive and significant impact on Purchase Intention. Monetary Value has a positive and significant impact on Trust. Trust has a positive and significant impact on Purchase Intention. Utilitarian Value has a positive and significant impact on Purchase Intention. Utilitarian Value has a positive and significant impact on Trust. Keywords: Trust; E-Wom; Perceived Value; Purchase Intention
Co-Authors A.ang Wahyu Saputro Achmad Muchtaris Ahmad Shilbi Sulton Alqoria Nur Azizah Amalya Hanifah Bagdin Anisa Eka Gustina Anugerah Maya A Apgi Almahdi Sufman Apgi C Chuzaemah Datien Eriska Utami Dea Khansa Salsabila Deni Setiawan Dewi Probowati Setyaningrum Dewi Probowati Setyaningrum Edy Purwo Saputro Eviana Dwi Setyawati Faudya Nurul Wardani Fikri Alamsyah Ganang Ikhwanudin Irmawati Irmawati Ismadi Ismadi Kusdiyanto Kusdiyanto Kussudyarsana Lukman Hakim M Mabruroh Moechammad Nasir Muhammad Faizal Nugroho Muhammad Halim Maimun Muhammad Sholahuddin Muzakar Isa Nadilla Anggreini Nanda Apriliasari Narisa Fakhrani Saputri Narisa Fakhrani Saputri Nimas Larasati Rachma Putri Puspitasari Retno Belinda Rini Kuswati S Sujadi Shalma Nur Fadhila Sri Murwanti Sri Padmantyo Sri Utari Vania Yumna Ardita Wiyadi Wiyadi Wuryaningsih Dwi Lestari