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All Journal Ekonomi Bisnis International Humanities and Applied Science Journal IJEBD (International Journal Of Entrepreneurship And Business Development) Jurnal Bisnis dan Kewirausahaan Maker: Jurnal Manajemen JURNAL LENTERA BISNIS International Journal of Economics, Business and Accounting Research (IJEBAR) Bahtera Inovasi Jurnal USAHA Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Journal of Ekonomics, Finance, and Management Studies
Pratami Wulan Tresna
Universitas Padjadjaran
Religion Agriculture, Biological Sciences & Forestry Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Industrial & Manufacturing Engineering Library & Information Science Social Sciences

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Pengaruh Etnosentrisme Konsumen terhadap Minat Beli Serial Film Superhero Bumilangit Cinematic Universe Ilham Ramadhan; Arianis Chan; Pratami Wulan Tresna
Jurnal Bisnis dan Kewirausahaan Vol 16 No 3 (2020): JBK-Jurnal Bisnis dan Kewirausahaan
Publisher : P3M Politeknik Negeri Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31940/jbk.v16i3.2086

Abstract

Kemudahan distribusi film superhero impor di pasar nasional membuat film superhero domestik menjadi terancam. Hal ini diperlihatkan dengan jumlah penonton yang relatif rendah pada film superhero domestik dibandingkan dengan film superhero impor, sehingga penelitian ini memiliki tujuan untuk mengetahui pengaruh etnosentrisme konsumen terhadap minat beli seri seri film superhero dalam negeri. Penelitian ini dilakukan terhadap 115 pengguna TIX ID di Kota Bandung dengan menggunakan metode purpossive sampling. Hipotesis diuji dengan menggunakan regresi linier sederhana melalui program statistical program for social science (SPSS). Hasil penelitian memperlihatkan bahwa konsumen di Indonesia memiliki etnosentrisme yang tinggi. Tingginya etnosentrisme konsumen tersebut dibangun oleh lima konstruksi, yaitu prosociality, cognition, insecurity, reflexiveness, dan habituation. Pada penelitian ini memperlihatkan bahwa konsumen memiliki minat beli yang tinggi terhadap Bumilangit Cinematic Universe. Hasil perhitungan juga menjelaskan bahwa etnosentrisme konsumen memiliki pengaruh positif signifikan terhadap minat beli serial film superhero domestik. Hal ini memberikan implikasi terhadap keputusan pembelian konsumen dalam menonton serial film domestik yang menyebabkan tingginya jumlah penonton yang diperoleh Bumilangit Cinematic Universe sehingga mampu bersaing dengan film superhero impor di pasar film nasional.
The Impact of Big Five Personality towards Impulsive Buying Behavior Firda Deviyana Rizki; Arianis Chan; Cecep Safa’atul Barkah; Pratami Wulan Tresna
IJEBD (International Journal of Entrepreneurship and Business Development) Vol 5 No 2 (2022): March 2022
Publisher : LPPM of NAROTAMA UNIVERSITY

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (596.646 KB) | DOI: 10.29138/ijebd.v5i2.1733

Abstract

Purpose: This research aims to determine which type of The Big Five Personality impacted the impulsive buying behavior of TnT Rajut’s customers. Design/methodology/approach: This research proposes two strategies based on TnT Rajut’s SWOT analysis, social media activation and bundling price strategy. Findings: Based on the calculated data from respondents, it is shown that Openness to Experience, Extraversion, and Agreeableness impacted the impulsive buying behavior. Research limitations/implications: Meanwhile, Conscientiousness and Neuroticism didn’t impact impulsive buying behavior. Originality/value: This paper is original Paper type: Research Paper
ANALISIS MOTIVASI KONSUMEN DALAM MELAKUKAN PEMBELIAN DI DEILICIOUS KITCHEN SEBAGAI UPAYA PERBAIKAN STRATEGI PRODUK DAN HARGA Erika Larasati Fajrina; Cecep Safa'atul Barkah; Arianis Chan; Pratami Wulan Tresna
JURNAL MANAJEMEN MAKER STIE SULTAN AGUNG Vol 7, No 1 (2021): Volume 7 Nomor 1 Tahun 2021
Publisher : Sekolah Tinggi Ilmu Ekonomi Sultan Agung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37403/mjm.v0i0.213

Abstract

Tujuan yang ingin dicapai dari penelitian ini adalah untuk mengetahui motivasi konsumen dalam melakukan pembelian makanan di Deilicious Kitchen. Motivasi konsumen dalam penelitian ini akan dikelompokkan berdasarkan motif pembelian konsumen, yaitu motif pembelian rasional dan motif pembelian emosional. Hasil dari penelitian ini akan dijadikan dasar untuk memperbaiki strategi produk dan harga di Deilicious Kitchen agar dapat berkembang dan bertahan di tengah-tengah persaingan. Penelitian ini menggunakan metode penelitian kuantitatif dengan teknik analisis deskriptif. Metode pengambilan sampel yang digunakan adalah simple random sampling. Sampel dalam penelitian ini adalah 88 konsumen Deilicious Kitchen. Hasil penelitian menunjukkan bahwa terdapat empat motif pembelian yang paling dominan dalam mendorong atau merangsang konsumen untuk melakukan pembelian makanan di Deilicious Kitchen, yaitu: variasi menu dengan nilai rata-rata 4,43; kualitas produk dengan nilai rata-rata 4,38; harga dengan nilai rata-rata 4,07; dan penampilan produk dengan nilai rata-rata 3,78. Empat motif yang paling dominan ini kemudian disarankan untuk menjadi prioritas dari bisnis Deilicious Kitchen dalam perbaikan strategi produk dan harga.  Kata kunci: motivasi konsumen, motif rasional, motif emosional
ANALYZE THE EFFECTIVENESS OF TWITTER AS AN EWOM MEDIA (STUDY ON TENSAYAA'S GROUP ORDER) Sekar Nathasya Hermawan; Cecep Safa'atul Barkah; Arianis Chan; Pratami Wulan Tresna
International Journal of Economics, Business and Accounting Research (IJEBAR) Vol 6, No 1 (2022): IJEBAR
Publisher : LPPM ITB AAS INDONESIA (d.h STIE AAS Surakarta)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/ijebar.v5i4.3947

Abstract

Electronic word of mouth is a form of marketing with a high credibility because it comes from consumers who have experience with related products. Electronic word of mouth is also quite effective because one individual with another individual does not need to meet face to face and can be easily found on any media. The purpose of this research is to find out how effective Twitter is as an electronic word of mouth media for Tensayaa group order business and what marketing strategies are suitable to increase Tensayaa group order electronic word of mouth on Twitter. The method in this research is descriptive quantitative, with purposive sampling, where the population of this research is the Twitter followers of Tensayaa group order, and a sample of 227 respondents was found with the minimum determination of respondents is determined using the slovin formula. This research was also tested for validity, reliability, and descriptive statistics. The results of this research show that Twitter is an effective social media for conducting electronic word of mouth processes in the Tensayaa group order business by being reviewed through seven measurement dimensions.
ANALISIS GAYA KEPEMIMPINAN DALAM SEKTOR BISNIS PROPERTI DI MASA PANDEMI COVID-19 Hasan Al Farisi; Bambang Hermanto; Pratami Wulan Tresna
Jurnal USAHA Vol 3, No 1 (2022): Juni
Publisher : Universitas Indraprasta PGRI Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30998/juuk.v3i1.868

Abstract

 Penelitian ini bertujuan untuk mengedentifikasi gaya kepemimpinan yang digunakan oleh pengusaha sukses di sektor bisnis properti serta dampak gaya kepemimpinannya dalam menghadapi pandemi Covid-19 bagi karyawan-karyawannya. Penelitian ini menggunakan metode kualitatif serta data primer yaitu data yang diperoleh berasal dari narasumber utama yang diwawancarai untuk menjawab secara eksplisit permasalah yang diangkat di dalam penelitian ini. Hasil penelitian menunjukkan bahwa gaya kepemimpinan demokratis dan transaksional digunakan oleh narasumber sebagai cara untuk menghadapi pandemi Covid-19 dan menjaga agar perusahaan tetap dalam kondisi baik walau lingkungan sedang tidak baik-baik saja. Kesimpulan menunjukkan bahwa gaya kepemimpinan demokrasi dapat dijadikan metode yang ideal dalam menyelesaikan persoaalan yang tak terduga seperti Covid-19 sehingga seluruh elemen anggota perusahaan terlibat dalam pencarian solusi terbaik bersama-sama.
Analisis Gaya Kepemimpinan dalam Keberlangsungan Bisnis Pada Masa Pandemi Covid-19 : Studi Pada CV. Kartika Sari Raja Ainaya Alfatiha; Bambang Hermanto; Pratami Wulan Tresna; Asmaul Husna
Bahtera Inovasi Vol 6 No 1 (2022): Jurnal Bahtera Inovasi
Publisher : Program Studi Manajemen FEBM UMRAH

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31629/bi.v6i1.4070

Abstract

Business continuity is the main goal for business actors in running their business, but during the Covid-19 pandemic there are many challenges to achieve business continuity. So business leaders need to determine the right strategy so that business processes can continue. In this case the leadership style will greatly affect the direction of the company's motion, so as to create business continuity, leaders who are able to understand goals are needed. So the purpose of this research is to analyze the transformational leadership style in achieving business continuity in one of the Small and Medium Industries (IKM) in Tanjung Pinang City, namely Citra Sari Snack and Catering. The method used in this study is qualitative using semi-structured interview techniques to obtain accurate information and also primary data from the object of research. The result of this research is that the owner of Citra Sari uses a transformational leadership style and to achieve business continuity is done by setting goals, updating strategies, creating innovations, and taking risks.
Karakter Kepemimpinan Ideal dalam Organisasi, Study Case : Project Management Telkom Regional 3 Jawa Barat Tradiga Nur Aziz Aziz; Bambang Hermanto; Pratami Wulan Tresna
Bahtera Inovasi Vol 6 No 1 (2022): Jurnal Bahtera Inovasi
Publisher : Program Studi Manajemen FEBM UMRAH

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31629/bi.v6i1.4080

Abstract

PT. Telkom Indonesia, which is an industry providing complete communication network services. PT. Telkom Indonesia claims that it is currently one of the industries that provide the most telecommunications and information services. The research procedure used is a descriptive analysis procedure, which is a method of universally describing the facts found by the library research method and field research to be precise at PT. Telekomunikasi Indonesia Project Management Division T-Reg 3 West Java, This matter exists because of management activities, which include planning (planning), directing (leading), organizing (organizing), and controlling (controlling). The leader in the Autocratic type according to the Project Manager of Telkom Regional 3 West Java with a very large rating is 9 with a rating score and a weight of 1.71. This type of Charismatic Leadership is given a Rating by the Project Manager of Telkom Regional 3 West Java by giving a fairly large rating is 8 with a rating score and a weight of 1.44.
Strategi Kepemimpinan dalam Menghadapi Pandemi Covid-19 pada Kasus Coffee Shop Contou Anindita Nurjihan Dwi T; Bambang Hermanto; Pratami Wulan Tresna
Bahtera Inovasi Vol 6 No 1 (2022): Jurnal Bahtera Inovasi
Publisher : Program Studi Manajemen FEBM UMRAH

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31629/bi.v6i1.4088

Abstract

On March 10, 2020, the start of the Covid-19 pandemic caused an impact that was felt by several countries, even the government and society. One of the impacts felt was not only a health problem but also attacking the country's economy, for example MSMEs as the Micro, Small and Medium Enterprises sector experienced a severe impact due to the Covid-19 pandemic. Based on information processed by LIPI's P2E, the impact of tourism shrinkage on MSMEs engaged in the micro food and beverage business reached 27%. While the impact on small food and beverage businesses is 1.77% and medium enterprises is 0.07%. Contou is one of the coffee shops that has been affected by the Covid-19 pandemic, but it's great that they were able to fight this crisis so that in 2021 Contou will still continue to operate with the strategies they created to survive. After understanding the five theories above, the owner of Contou coffee can be categorized as a leader who adheres to an adaptive leadership strategy. Where, covid-19 is an unexpected event that is not predicted in advance and affects activities at Contou coffee which are based on various health policies to deal with covid-19.
INFLUENCE AND STRATEGY OF CUSTOMER RELATIONSHIP MANAGEMENT ON CUSTOMER SATISFACTION AND CUSTOMER LOYALTY IN MICRO AND MEDIUM ENTERPRISES Sania Imalia Qalbi; Arianis Chan; Cecep Safa'atul Barkah; Pratami Wulan Tresna
Jurnal Ilmiah Ekonomi Bisnis Vol 27, No 3 (2022)
Publisher : Universitas Gunadarma

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35760/eb.2022.v27i3.5438

Abstract

A good and growing business is a business that has loyal customers. Loyal customers are one of the reasons why businesses can grow rapidly and stay long standing. Loyal customers are not only about repeat purchases, but with satisfaction and referring to others is also a form of loyal customers. This is felt by Benari, a local fashion brand that is currently developing. Even though they have experienced it, Benari still feels that customer loyalty in Benari is still low. Therefore, it is studied through Customer Loyalty analysis and looking for strategies to increase Customer Loyalty. The analytical method of this research uses a quantitative descriptive approach, with data sources through Focus Group Discussion, questionnaires with 152 respondents, and literature review. The results of this study indicate that customer loyalty in Benari is very good, but still requires a strategy to increase customer loyalty. This strategy can be pursued through flash sales and cross selling strategies. By implementing this strategy, it is hoped that Benari can increase customer loyalty and sales 
ELECTRONIC WORD OF MOUTH MARKETING STRATEGY ANALYSIS ON SOCIAL MEDIA INSTAGRAM NANINE.ID Nina Lestari; Cecep Safa'atul Barkah; Pratami Wulan Tresna; Arianis Chan
International Humanities and Applied Science Journal Volume 5, Issue 2, 2022
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The purpose of this research is to determine the dimension of electronic word-of-mouth (eWOM) consisting of intensity, the valence of opinion, and content applied in social media Instagram nanine.id. The population in this study is Instagram users who have visited nanine.id Instagram profile and heard about or used eWOM to get information about buying nanine.id products. Sampling technique to determine the sample to be used in this study using non-probability sampling technique, namely purposive sampling. Data collection techniques were carried out through in-depth interviews, questionnaires, and Forum Group Discussions (FGD). The data analysis method used is a descriptive statistical analysis technique. The result shows that the three dimensions of electronic word of mouth are already implemented with a very high category on Instagram nanine.id. The intensity dimension has an average score of 4.28, the valence of opinion has an average score of 4.25, and content has an average score of 4.56. To maintain and increase e-WOM through Instagram social media, there are several strategies proposed by the author, including consistently maintaining product and service quality, providing incentives, and creating interactive content.
Co-Authors Anindita Nurjihan Dwi T Annette Zaneta Zaluchu Arianis Chan Bambang Hermanto Bunga Ayu Ratnasari Cecep Safa'atul Barkah Cecep Safa'atul Barkah Cecep Safa’atul Barkah Cherilda Luqia Nurintan Erika Larasati Fajrina Fat'Chatus Chanifa Jikhan Fatahurrazak Firda Deviyana Rizki Fityah Hunafa Tajdida Ghassani Salsabil Fasya Hikmat Hasan Al Farisi Herwan Abdul Muhyi Ilham Ramadhan Livvya Laksmitha Cahyaningtyas Nadya Najla Feranda Nina Lestari Nurillah Jamil Achmawati Novel Raja Ainaya Alfatiha Rani Sukmadewi Sania Imalia Qalbi Sekar Nathasya Hermawan Tradiga Nur Aziz Aziz