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All Journal Ekonomi Bisnis International Humanities and Applied Science Journal IJEBD (International Journal Of Entrepreneurship And Business Development) Jurnal Bisnis dan Kewirausahaan Maker: Jurnal Manajemen JURNAL LENTERA BISNIS International Journal of Economics, Business and Accounting Research (IJEBAR) Jurnal USAHA Journal of Ekonomics, Finance, and Management Studies
Pratami Wulan Tresna
Universitas Padjadjaran
Religion Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Library & Information Science Social Sciences

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KEUNGGULAN KOMPETITIF SETELAH PANDEMI: STRATEGI REFORMULASI Pratami Wulan Tresna; Nurillah Jamil Achmawati Novel
JURNAL LENTERA BISNIS Vol. 13 No. 2 (2024): JURNAL LENTERA BISNIS, Mei 2024
Publisher : POLITEKNIK LP3I JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34127/jrlab.v13i2.1141

Abstract

This research focuses on MSMEs in Indonesia facing the challenges of the COVID-19 pandemic, with the aim of reformulating post-pandemic competitive advantage strategies. The Systematic Literature Review method was used to collect and evaluate relevant literature. The results showed several key findings: MSMEs must utilize resources to explore new opportunities and manage enterprise growth. About 70% of participants emphasized the importance of online sales and distribution channels to meet changing customer demands. Active and transparent negotiations with stakeholders, including employers, investors and labor, were considered crucial. Proactive and creative leadership is also required to implement effective strategies. In addition, pentahelix cooperation between government, business, academia, society and the media is considered important. The research concluded that MSMEs need to adapt to the changes in habits, behaviors, and technology that occurred during the pandemic to reformulate their vision, mission, goals, and business plans. Controlled and well-monitored strategy implementation is key to achieving competitive advantage in the post-pandemic era.
ANALISIS SOCIAL MEDIA MARKETING COFFEE SHOP KOMPOSISI MENGGUNAKAN THE CIRCULAR MODEL OF SOME (STUDI PADA INSTAGRAM @KOMPOSISI_ID) Livvya Laksmitha Cahyaningtyas; Pratami Wulan Tresna; Cecep Safa'atul Barkah
JURNAL LENTERA BISNIS Vol. 13 No. 3 (2024): JURNAL LENTERA BISNIS, SEPTEMBER 2024
Publisher : POLITEKNIK LP3I JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34127/jrlab.v13i3.1220

Abstract

Social media marketing is a strategy that is often used by businesses such as the coffee shop Komposisi on Instagram @komposisi_id. The results of the existing engagement rate have not reached the target, so an analysis was carried out to find out the cause in depth using the model from The Circular Model Of SOME. This study uses a qualitative method by reducing data, presenting data, and determining conclusions, as well as data collection techniques through interviews with five informants, observing Instagram @komposisi_id, and literature studies. As a result, the social media marketing of the coffee shop Komposisi on Instagram has been implemented properly based on the implementation of the share and optimize stages. However, the implementation of the manage and engage stages has not been effective because it has not been implemented properly, indicating the need for improvements and improvements to the overall stages to further increase engagement.
Implementasi Customer Development Model dalam Pengembangan Produk Baru Bisnis Kuliner: Studi pada Pantaco Bites Cherilda Luqia Nurintan; Pratami Wulan Tresna
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 6 No. 3 (2025): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v6i3.6446

Abstract

This research aims to apply the Customer Development Model (CDM) in the development of new products for the culinary business Pantaco Bites, which offers pancake tacos with a healthy, practical, and aesthetic concept. The research uses a mixed methods approach, which includes a quantitative approach through Likert scale surveys and the Customer Satisfaction Index (CSI), as well as a qualitative approach through observation and in-depth interviews. Data were collected through four stages of the CDM: customer discovery, customer validation, business creation, and company building. Target customers were selected through purposive sampling. The research results indicate that CDM is effective in identifying customer needs, verifying products through direct feedback, and creating added value that aligns with the target market's lifestyle. The CSI results show a high level of customer satisfaction, with customers appreciating the quality, practicality, and aesthetics of the products. These results emphasize the importance of combining quantitative and qualitative analysis to understand market preferences and evaluate the business strategies being used. In short, the implementation of CDM provides businesses with a competitive advantage by enabling more focused product development that aligns with customer needs. To enhance competitiveness in the culinary industry, this research suggests optimizing digital marketing strategies, educating consumers about product benefits, and applying CDM to other market segments.
Co-Authors Annette Zaneta Zaluchu Arianis Chan Bambang Hermanto Cecep Safa'atul Barkah Cecep Safa'atul Barkah Cecep Safa’atul Barkah Cherilda Luqia Nurintan Erika Larasati Fajrina Firda Deviyana Rizki Ghassani Salsabil Fasya Hikmat Hasan Al Farisi Herwan Abdul Muhyi Ilham Ramadhan Livvya Laksmitha Cahyaningtyas Nina Lestari Nurillah Jamil Achmawati Novel Rani Sukmadewi Sania Imalia Qalbi Sekar Nathasya Hermawan