Claim Missing Document
Check
Articles

Found 1 Documents
Search
Journal : IICSDGs

INNOVATION OF PALM SUGAR DIGITAL MARKETING THROUGH LEGAL POLICY IN VILLAGE DEVELOPMENT SERVICES Yunus, Yudin; Arman; Ali, Almer Hassan; Mandey , Lucia Cecilia; Lefina, Silvya; Koapaha, Teltje
International Interdisciplinary Conference on Sustainable Development Goals Vol 7 No 1 (2024): Proceedings of International Interdisciplinary Conference on Sustainable Developm
Publisher : LP2M Universitas Bina Mandiri Gorontalo

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Digital Marketing Innovation of Palm Sugar Through Legal Policy in Village Development Service is the implementation of Kosabongan's community service. With the implementing team and assistants interested in further exploring this hot theme and providing technology and innovation results to the community, especially implementing partners where the Granule packaging machine produces palm sugar packaging from traditional to modern. The ant palm sugar mixer machine produces small modern rectangular palm sugar. Its marketing is a traditional word-of-mouth marketing system with direct sales and promotions at local events. With the presence of Kosabongan, a digital intelligent marketing system is created for predicting palm sugar sales. The method in implementing this service is with stages: socialization, training, application of technology, assistance and evaluation, and ensuring sustainability. Successfully increasing sales and skills of craftsmen, expanding market access, and supporting the village economy. Regulatory support and ongoing assistance are very important for the sustainability of the program and can be a model for other villages. Shows the importance of technology adaptation and regulatory support in developing local products. This success emphasizes that digital marketing is not just about selling products but also empowering craftsmen to be more independent and competitive. Legal support and ongoing assistance ensure that craftsmen comply with regulations, protect their products, and maximize market potential. This model is important to be adopted in other villages because it not only improves the local economy but also provides a strong foundation for sustainable growth by integrating technology and policies in village development.
Co-Authors Alfianz Z. Aatjin Ali , Almer Hassan Almer Hassan Ali Anasthasia K. Mamentu Arman Arman Arman Assa, Jan Rudolf Berandon Nelwwan Christiana Y. Singal Christine F. Mamuaja Christine Mamuaja Dajo, Jevinda Dedie Tooy Deisi L. Engka Deisi L. Engka, Deisi L. Dekie Rawung Elviana Elviana Enmia N. V. Boangmanalu Erni J.N. Nurali Erny Nurali Exlesia Fininta Sinaga Geiby Boham Geiby Boham, Geiby Getsri Novani Winokan Getsri Winokan Gideon H. Putra Gregoria S. S. Djarkasi Gregoria S.S. Djarkasi Hendra Rahim Herry F. Pinatik Husnul Khatimah Muchtar Husnul Khatimah Muchtar Jan R. Assa Jan Rudolf Assa Jenny Kandou Jenny Kandou, Jenny Jolanda Ch. E. Lamaega Jolanda Lamaega Jolanda Lamaega Judith S.C. Moningka Korah, Alfi R. M. Lalujan, Lana Elisabeth Lana E. Lalujan Lana E. Lalujan Lana E. Lalujan Lefina, Silvya Lexie P. Mamahit Lexie P. Mamahit Lucia Cecilia Mandey Lumenta, Prisilia Luther Latumakulita M. B. Lelemboto Mamuaja, Christine F Mandey, Silvya Lefina Maprividia Banne Arruan Marie, Shanya Martha R.R. Rumaratu Maya M. Ludong Memah, Melsje Yellie Montolalu, Maya Hendrietta Montolalu, Olfita S. Oessoe, Yoakhim Y.E. Olfita S Montolalu Paat, Frangky Jessy Paendong, Yunita R. Pinatik, Herry Frits Putri, Alya Cahyani Rara, Meiheski R. Rehulina Magdalena Br Sagala1 Sabrina Berta Sakul, Kennia Selvie Tumbelaka Sheren L. Satolom Siahaan, Bonita Singgano, Tania Christy Situmorang, Hiskia Tangkeallo, Sindy C. T. Teneke Langi Thelma Tuju Timburas, Brayen Tineke Langi Tineke M. Langi Umboh, Riel J. J Uri, Nur Natalia Yoakhim Oessoe Yoakhim Oessoe Yulpin Sasea Yunus, Yudin