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All Journal Niagawan Ekuitas: Jurnal Pendidikan Ekonomi Jurnal Dimensi Pendidikan dan Pembelajaran Jurnal Ekonomi Bisnis Manajemen Prima JOURNAL OF BUSINESS AND ECONOMICS RESEARCH (JBE) Jurnal Abdimas Ilmiah Citra Bakti (JAICB) Jurnal Kependidikan: Jurnal Hasil Penelitian dan Kajian Kepustakaan di Bidang Pendidikan, Pengajaran dan Pembelajaran Jurnal Ekonomi dan Bisnis Digital (MINISTAL) East Asian Journal of Multidisciplinary Research (EAJMR) Jurnal Pengabdian Masyarakat Formosa (JPMF) Formosa Journal of Science and Technology (FJST) Jurnal Pengabdian Masyarakat Bestari (JPMB) Asian Journal of Applied Business and Management (AJABM) Klabat Journal of Management Ekuitas Jurnal Pnedidikan Ekonomi
Sabda Dian Nurani Siahaan
Universitas Negeri Medan
Agriculture, Biological Sciences & Forestry Arts Humanities Chemical Engineering, Chemistry & Bioengineering Chemistry Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Physics Public Health Social Sciences Other

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Effectiveness Analysis of Digital Teaching Materials and Assessment for Gadget Based Application by Using Artificial Intelligence Lenti Susanna Saragih; Jufri Darma; Sabda Dian Nurani Siahaan
Jurnal Kependidikan: Jurnal Hasil Penelitian dan Kajian Kepustakaan di Bidang Pendidikan, Pengajaran dan Pembelajaran Vol 11, No 1 (2025): March
Publisher : Universitas Pendidikan Mandalika (UNDIKMA)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33394/jk.v11i1.13598

Abstract

This study aims to evaluate the viability and effectiveness of the use of digitalisation of teaching materials and learning assessment of marketing management courses with artificial intelligence based on gadget applications. This study used development research with DDD-E model (decide, design, develop, evaluate). These research subjects were students from the 4th semester of the Business Education Program of Universitas Negeri Medan, with 65 students. Before being put on trial, first the product was put to test to see its validity which will be judged by three experts to measure the eligibility by looking at the material, language, and media. A practicality test was performed to see the usage practicality by looking at the Source aspect, animation aspect, visual aspect, audio aspect, evaluation aspect, and accessibility aspect. Hypothesis test performed by using paired sample T-test with experimental design before-and-after to test the effectiveness of teaching materials and study assessments as to the outcome of before-and-after treatment using teaching materials on digital-based application. The research results showed that using the digitalization of teaching materials and learning assessment of the marketing management course with artificial intelligence before and after treatment results in different learning outcomes, according to the effectiveness test. From the data, it can be seen that there is a strong and significant influence of around 64.2% between before and after the use of teaching materials and digital learning assessments of the dBUSAR application on student learning outcomes. Overall, the role of Artificial Intelligence in student learning has great potential to change the educational paradigm.
Co-Authors Ahmad Albar Tanjung Al Faiz Ananda Putri Utami Anita Putri Hermawan Ayunda Fadilla Azalia Kartika Rudyani Cinta Rizkia Zahra Lubis Dearmando Novhero Damanik Devi Intan Sitompul Dodi Pramana Dziban Ali Ashab Esa Setiana Fahrul Alhamdi Hafiz Fauzia Agustini Fildzah Haryani Harahap Firza Aditya Gaby Romauli Simarmata Gani Pinodana Haga Creis Tentry Haryani Pratiwi Sitompul Ika Fitriani Sukur Insania Asyifa Hasibuan Intan Nur’aini Jufri Darma Khafi Puddin Lenti Susanna Saragih Lorena Hasibuan Maulana Rizqy Efvarius Melda Siburian Muhammad Ridho Nawawi Novita Indah Hasibuan Putriayu Sryanta Putriku, Aurora Elise Rachel Napitupulu Ranti Octavia Panjaitan Riandi Paskah Wijaya Sagala Saronom Silaban Selvia Apriani Siti Ulgari Sixson Roberto Simangunsong Zada Annuri Nabila Zilla Angeliani