Article Per Year (5 Year)
p-Index From 2020 - 2025
3.561
P-Index
This Author published in this journals
All Journal Ekuitas: Jurnal Pendidikan Ekonomi Journal of Business & Banking International Journal of Local Economic Governance Al-Amwal : Jurnal Ekonomi dan Perbankan Syari\'ah Jurnal SIKAP (Sistem Informasi, Keuangan, Auditing Dan Perpajakan) CARADDE: Jurnal Pengabdian Kepada Masyarakat JPEK (Jurnal Pendidikan Ekonomi dan Kewirausahaan) Jurnal Karinov Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Bina Ekonomi: Majalah Ilmiah Fakultas Ekonomi Universitas Katolik Parahyangan Unram Journal of Community Service (UJCS) Journal of Interdisciplinary Socio-Economic and Community Study TRANSAKSI JOMPA ABDI: Jurnal Pengabdian Masyarakat DIKTUM: JURNAL SYARIAH DAN HUKUM Ekuitas Jurnal Pnedidikan Ekonomi Jurnal Kajian Ekonomi dan Perbankan Syariah
Santi Merlinda
Universitas Negeri Malang
Humanities Civil Engineering, Building, Construction & Architecture Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences Other

Published : 25 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search
Journal : Journal of Interdisciplinary Socio-Economic and Community Study

 1 
Acceleration of Organic Vegetables as a Leading Product of Subsidy Housing through Integrated Marketing Communication Sugeng Hadi Utomo; Santi Merlinda; Ermita Yusida; Vika Annisa Qurrata
Journal of Interdisciplinary Socio-Economic and Community Study Vol. 2 No. 2 (2022): December 2022
Publisher : Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/jiscos.02.02.01

Abstract

The purpose of the service is to increase the added value of products on organic vegetables in  the Perumahan Bulan Terang Utama, Malang City.  Organic and superior vegetable products in the Perumahan Bulan Terang Utama include mustard greens, chilies, telang flowers. The activity is based on the concept of integrated marketing communication through 7P (Product, Promotion, Price (Distribution Channel), Place, People (HR), Process, Physical Evidence or Packaging. In this activity, the object of service was assisted in the form of mica, vegetable plastic and product branding stickers, and product logo branding to increase value-added and consumer interest in organic vegetables. In addition, another goal is to increase the branding of organic vegetable production to increase the market share and income of the managers (Botanical Garden community).  Through the training and assistance provided, it is hoped that it can increase the productivity of organic vegetables and inspire communities in other regions to care about the environment and the style of healthy living.  
Co-Authors Abbas, Muhammad Hasyim Ibnu Aditya Pratama Agus Sumanto Ahmad Fawaiq Suwanan Andro Agil Nur Rakhmad Bagus Shandy Narmaditya Diana Tien Irafahmi Dwi Wulandari Elmira Mufliha Camila Ermita Yusida Faiq Maulana Wafi Fajar Firmasnyah Fajar Prasetya Fitri Rahmawati Handayani, Sri Inayati Nuraini Dwi Putri Inayati Nuraini Dwiputri Linda Seprillina M. Rudi Irwansyah Marlina Ekawaty Maya Rizki Azifah Mohmmad Hafidz Rifki Farokhi Nanda, Hanjar Ikrima Qorry Anggita Rishaq Qurrata, Vika Annisa Rahmat Ramadhan Ria Zulkha Ermayda Riqa Aniqa Helma Alam Sri Handayani Sugeng Hadi Utomo Syahrul Munir Syarifah Jamilah Umar Burhan Umar Burhan, Umar Vidya Purnamasari Wafi, Faiq Maulana Widodo, Devita Anggraeni Citra Ayu Zulfia, Binta