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All Journal Ekuitas: Jurnal Pendidikan Ekonomi Journal of Business & Banking International Journal of Local Economic Governance Al-Amwal : Jurnal Ekonomi dan Perbankan Syari\'ah Jurnal SIKAP (Sistem Informasi, Keuangan, Auditing Dan Perpajakan) CARADDE: Jurnal Pengabdian Kepada Masyarakat JPEK (Jurnal Pendidikan Ekonomi dan Kewirausahaan) Jurnal Karinov Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Bina Ekonomi: Majalah Ilmiah Fakultas Ekonomi Universitas Katolik Parahyangan Unram Journal of Community Service (UJCS) Journal of Interdisciplinary Socio-Economic and Community Study TRANSAKSI JOMPA ABDI: Jurnal Pengabdian Masyarakat Buletin Ekonomika Pembangunan DIKTUM: JURNAL SYARIAH DAN HUKUM Ekuitas Jurnal Pnedidikan Ekonomi Jurnal Kajian Ekonomi dan Perbankan Syariah
Santi Merlinda
Universitas Negeri Malang
Humanities Civil Engineering, Building, Construction & Architecture Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences Other

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Journal : Buletin Ekonomika Pembangunan

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How do Grocery Stores Create Industrial Economics in Surabaya: The Role of Competitive Strategy Azis, Abdul; Merlinda, Santi; Dwiputri, Inayati Nuraini; Annisya, Annisya; Wahyuningsih, Rani Destia
Buletin Ekonomika Pembangunan Vol 6, No 1 (2025): FEBRUARY
Publisher : Jurusan Ilmu Ekonomi Fakultas Ekonomi Universitas Trunojoyo Madura

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21107/bep.v6i1.29440

Abstract

Business competitiveness plays a crucial role in the future development of grocery stores. To sustain growth, grocery stores must be able to adapt and create changes that foster brand trust. Grocery stores primarily serve middle to lower-income consumers by offering essential goods. The expansion of grocery stores in Surabaya continues to rise, as evidenced by 1,504 stores across 31 districts. Dukuh Pakis contributes 3.72% to this total, with 32 active grocery stores. This study aims to assess the competitive readiness of grocery stores to adapt to consumer changes and establish brand trust. A quantitative approach was employed, focusing on the 32 active grocery stores in Dukuh Pakis District. The findings indicate that 15 grocery stores (47%) fall under Grade 3, 8 stores (25%) under Grade 2, and 9 stores (28%) under Grade 1. The competitiveness assessment, measured through four dimensions, yielded a score of 13.06787109, classifying grocery stores in Dukuh Pakis District as having a strong competitive position. Keywords: industrial economics, competitive strategy, grocery   stores,        Surabaya city
Co-Authors Abbas, Muhammad Hasyim Ibnu Abdul Azis Aditya Pratama Agus Sumanto Ahmad Fawaiq Suwanan Andro Agil Nur Rakhmad Annisya, Annisya Bagus Shandy Narmaditya Diana Tien Irafahmi Dwi Wulandari Elmira Mufliha Camila Ermita Yusida Faiq Maulana Wafi Fajar Firmasnyah Fajar Prasetya Fitri Rahmawati Handayani, Sri Inayati Nuraini Dwi Putri Inayati Nuraini Dwiputri Linda Seprillina M. Rudi Irwansyah Marlina Ekawaty Maya Rizki Azifah Mohmmad Hafidz Rifki Farokhi Nanda, Hanjar Ikrima Qorry Anggita Rishaq Qurrata, Vika Annisa Rahmat Ramadhan Ria Zulkha Ermayda Riqa Aniqa Helma Alam Sri Handayani Sugeng Hadi Utomo Syahrul Munir Syarifah Jamilah Umar Burhan Umar Burhan, Umar Vidya Purnamasari Wafi, Faiq Maulana Wahyuningsih, Rani Destia Widodo, Devita Anggraeni Citra Ayu Zulfia, Binta