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Pemberdayaan Kader PKK Melalui Pendidikan Ekonomi untuk Meningkatkan Kewirausahaan dan Pengelolaan Keuangan di Wilayah Perdesaan Indrayani, Luh; Santi, Ni Wayan Ayu; Sujana, I Nyoman
Jurnal Pengabdian UNDIKMA Vol. 7 No. 1 (2026): February
Publisher : LPPM Universitas Pendidikan Mandalika (UNDIKMA)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33394/jpu.v7i1.18486

Abstract

This community service program aims to enhance women’s knowledge and skills through the application of economic education to strengthen entrepreneurship and financial management among members of the Family Welfare Empowerment (PKK) cadres in Banjar Dinas Santal, Mayong Village, Bali. The program was implemented using a participatory approach that included education, training, and mentoring activities. Program evaluation was conducted through comparisons of pre-test and post-test results, analysis of business financial records, and assessment of improvements in digital marketing comprehension. Data were analyzed using both quantitative and qualitative techniques. The results indicate a significant improvement in the capacity of PKK cadres in financial management, financial record-keeping, and digital marketing. The average score for basic financial management understanding increased from 70 to 90, reflecting improved mastery of business financial planning and recording concepts. Approximately 90% of participants have consistently implemented structured financial record-keeping systems. In addition, 86.7% of PKK cadres demonstrated proficiency in digital marketing techniques, particularly in utilizing social media as a promotional tool. These findings confirm that the implemented community service program was effective in enhancing partners’ competencies, business independence, and professionalism.
Perempuan Desa Dan Pendidikan Ekonomi: Antara Pengetahuan Dan Praktik Dalam Usaha Keluarga Indrayani, Luh; Santi, Ni Wayan Ayu; Meitriana, Made Ary
Jambura Economic Education Journal Vol 8, No 2 (2026): APRIL 2026
Publisher : Gorontalo State University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37479/jeej.v8i2.35637

Abstract

This study aims to bridge the gap between the economic knowledge and practices of rural women, and to formulate a locally-based economic education approach that can empower women in a contextual and sustainable manner. This study uses a qualitative (grounded) approach with interviews, observations, and focus group discussions (FGD) to explore the economic knowledge of rural women regarding family economic practices. This study uses data collection techniques in the form of observations and interviews. The results of this study are (1) the level of economic knowledge possessed by women in Sembiran Village does not come from formal education, but rather from life experiences, social interactions, and local traditions, (2) the economic practices carried out by women in family businesses in Sembiran Village utilize social networks for marketing, demonstrating economic intelligence that is not always recorded in education statistics, and (3) There is a close relationship between economic knowledge and economic practices carried out by women; both formal and informal economic education can increase the capacity of rural women in managing family businesses.