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All Journal Jurnal Pendidikan Ekonomi Undiksha Ekuitas: Jurnal Pendidikan Ekonomi Jurnal Pendidikan: Teori, Penelitian, dan Pengembangan Jurnal Teori dan Praksis Pembelajaran IPS JOURNAL OF BUSINESS AND ECONOMICS RESEARCH (JBE) Jurnal Pengabdian UNDIKMA Kalam Cendekia: Jurnal Ilmiah Kependidikan International Journal of Educational Research Excellence (IJERE) Ekuitas Jurnal Pnedidikan Ekonomi
Ni Wayan Ayu Santi .
Universitas Pendidikan Ganesha
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Nursing Public Health Social Sciences Other

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Pemberdayaan Kader PKK Melalui Pendidikan Ekonomi untuk Meningkatkan Kewirausahaan dan Pengelolaan Keuangan di Wilayah Perdesaan Indrayani, Luh; Santi, Ni Wayan Ayu; Sujana, I Nyoman
Jurnal Pengabdian UNDIKMA Vol. 7 No. 1 (2026): February
Publisher : LPPM Universitas Pendidikan Mandalika (UNDIKMA)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33394/jpu.v7i1.18486

Abstract

This community service program aims to enhance women’s knowledge and skills through the application of economic education to strengthen entrepreneurship and financial management among members of the Family Welfare Empowerment (PKK) cadres in Banjar Dinas Santal, Mayong Village, Bali. The program was implemented using a participatory approach that included education, training, and mentoring activities. Program evaluation was conducted through comparisons of pre-test and post-test results, analysis of business financial records, and assessment of improvements in digital marketing comprehension. Data were analyzed using both quantitative and qualitative techniques. The results indicate a significant improvement in the capacity of PKK cadres in financial management, financial record-keeping, and digital marketing. The average score for basic financial management understanding increased from 70 to 90, reflecting improved mastery of business financial planning and recording concepts. Approximately 90% of participants have consistently implemented structured financial record-keeping systems. In addition, 86.7% of PKK cadres demonstrated proficiency in digital marketing techniques, particularly in utilizing social media as a promotional tool. These findings confirm that the implemented community service program was effective in enhancing partners’ competencies, business independence, and professionalism.
Co-Authors Agung Haryono Anjuman Zukhri Azhari, Kadek Ayu Novi Ginting, Rena Gita Br I Kadek Rai Suwena I Nengah Suarmanayasa I Nyoman Sujana Kartikasari, Ni Made Sri Rahayu Komang Endrawan Sumadi Putra M. Rudi Irwansyah M.Pd. S.Pd. Luh Indrayani . Made Ary Meitriana Made Ary Meitriana, S.Pd. . MADE PUTRI ARIASIH Meitriana, Made Ary Naibaho, Birgita Rani Estika Ni Made Anintia Trisna Sari Ni Made Firayanti Pratiwi Saragih, Novri Sertika Savitri, Komang Trisna Sujana, I Nyoman Sunaryanto Tarigan, Maissy Christiani Wedayanti, Made Fanny Widyantari, Ni Wayan Popy