Garuda - Garba Rujukan Digital

PENGUATAN EKONOMI DIGITAL MELALUI PENGEMBANGAN “DIGITAL ENTREPRENEURSHIP” BAGI PELAKU UMKM DI DESA KERINJING OGAN ILIR SUMATERA SELATAN Hera Febria Mavilinda; Akhmad Nazaruddin; Nofiawaty Nofiawaty; Islahuddin Daud; Lina Dameria S.
SELAPARANG: Jurnal Pengabdian Masyarakat Berkemajuan Vol 5, No 1 (2021): Desember
Publisher : Universitas Muhammadiyah Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31764/jpmb.v5i1.6156

ABSTRAKKebijakan pemerintah Indonesia untuk mempercepat pertumbuhan ekonomi digital menuntut para pelaku UMKM untuk dapat bertransformasi ke arah digitalisasi melalui pengembangan Kewirausahaan Digital (Digital Entrepreneurship). Namun demikian, pengembangan Digital Entrepreneurship di Indonesia dinilai masih rendah. Keterbatasan kemampuan UMKM dalam menggunakan teknologi serta kurangnya edukasi dan pemahaman literasi digital disinyalir menjadi hambatan dalam pengembangan Digital Entrepreneurship. Permasalahan ini juga dirasakan oleh para pelaku UMKM di Desa Kerinjing Ogan Ilir Sumatera Selatan. Tujuan dari kegiatan ini adalah untuk pengembangan dan penguatan literasi Digital Entrepreneurship serta memotivasi para pelaku UMKM agar dapat bertransformasi ke arah digitalisasi dalam menjalankan bisnisnya. Khalayak sasaran dalam kegiatan pengabdian masyarakat ini adalah para pelaku UMKM di Desa Kerinjing yang berjumlah ± 30 orang dengan jenis usaha bergerak dibidang pengolahan makanan, minuman, konveksi dan pertanian. Metode pelaksanaan kegiatan ini dilakukan dalam bentuk penyuluhan (ceramah), tutorial dan diskusi interaktif. Melalui pelatihan dan pendampingan dalam pengembangan “Digital Entrepreneurship” bagi pelaku UMKM di Desa Kerinjing diharapkan dapat meningkatkan pengetahuan dan pemahaman literasi digital serta menumbuhkan motivasi bagi UMKM agar dapat bertransformasi ke arah digitalisasi. Pelatihan dan pendampingan ini juga diharapkan dapat menciptakan dan mengembangkan strategi bisnis yang lebih inovatif serta berdaya saing global yang dapat membantu penciptaan lapangan kerja dan meningkatan perekonomian desa. Kata kunci: digital entrepreneurship; ekonomi digital; UMKM. ABSTRACTIndonesian government's policy for accelerating rapidly the digital economic growth requires MSME to transform towards digitalization through the development of Digital Entrepreneurship. However, the development of Digital Entrepreneurship in Indonesia is still considered low. The limited ability of MSMEs in using technology and the lack of education and understanding of digital literacy are alleged to be obstacles in the development of Digital Entrepreneurship. This problem is also felt by MSME in Kerinjing Ogan Ilir, South Sumatra. The purpose of this activity is to develop and strengthen Digital Entrepreneurship literacy and motivate MSME to be able to transform towards digitalization in doing their business. The target audience in this community service activity are MSME in Kerinjing Ogan Ilir, South Sumatera, totaling 30 people with the type of business engaged in food processing, beverages, convection and agriculture. The method of implementing this activity is using socialization through presentations, tutorials and interactive discussions. Through training and mentoring in the development of "Digital Entrepreneurship" for MSME in Kerinjing Ogan Ilir, South Sumatera, it is expected to increase knowledge and understanding of digital literacy and bulid a motivation for MSMEs to be able to transform towards digitalization. This training and mentoring are also expected to create and develop more innovative and globally competitive business strategies that can help create jobs and improve the economy in Kerinjing, Ogan Ilir ,South Sumatera. Keywords: digital entrepreneurship; digital economic; MSMEs.

Key Factors Analysis of E-Commerce and Marketplace Purchasing Decision in Palembang Aslamia Rosa; Iisnawati Iisnawati; Islahuddin Daud
SRIWIJAYA INTERNATIONAL JOURNAL OF DYNAMIC ECONOMICS AND BUSINESS SIJDEB, Vol. 2 No. 4, December 2018
Publisher : Faculty of Economics, Universitas Sriwijaya

We could find the existing of many e-commerce and market place in Palembang, such as MatahariMall.com, Zalora, Lazada, Tokopedia, Blibli, Shopee, Elevania and Bukalapak. To win the competition and build a sustainable competitiveness, those e-commerce and market place need to hold the key factors of online purchase decision. This research purpose is to investigate online shopping experience, word of mouth and web brand image affect to web trustworthiness and whether purchase decision affected by web trustworthiness and online shopping experience. The data taken from questionnaires that distributed to 100 respondents in Palembang. This research analyzed by using Structural Equation Modelling (SEM). The results show a positive influence between online shopping experience and branding image to web trustworthiness. Word of mouth does not have influence to web trustworthiness. The result found that positive influence between web trustworthiness to purchase decision, whereas online shopping experience does not have influence to purchase decision.

The Effect of Risk Readiness and Perception of Values on Decisions of Using Motorcycle with the User's Involvement as Intervening Aslamia Rosa; Achmad Widad; Islahuddin Daud
SRIWIJAYA INTERNATIONAL JOURNAL OF DYNAMIC ECONOMICS AND BUSINESS SIJDEB, Vol. 3 No. 2, June 2019
Publisher : Faculty of Economics, Universitas Sriwijaya

This study aims to reveal how the role of Risk readiness, perceptions of values that influence the decision to use a motorcycle through the user's involvement. The population in this study were motorcycle users in Palembang city who had at least used it for six months. This study uses a sample of 201 people with data analysis techniques using Structural Equation Modelling (SEM). Based on the results of data analysis carried out, it is known that consumer involvement is not an intervening variable between Risk readiness and consumer decisions, and nor between consumer perceptions and consumer decisions. On the contrary, both exogenous variables actually influence consumer decisions directly. Consumer perceptions also do not require deep thinking but directly have an impact on consumers to decide using a motorcycle

Does Live Streaming Feature Increase Consumer’s Trust on Online Shopping? Iisnawati Iisnawati; Welly Nailis; Islahuddin Daud
SRIWIJAYA INTERNATIONAL JOURNAL OF DYNAMIC ECONOMICS AND BUSINESS SIJDEB, Vol. 5, No. 4, December 2021
Publisher : Faculty of Economics, Universitas Sriwijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29259/sijdeb.v5i4.373-388

Live streaming in e-commerce has become the latest trend in the world of online shopping. Live streaming is effective and successful in influencing online shopping decisions in e-commerce, market places and social media, especially in China. The purpose of this study is to empirically prove the influence of live streaming experience to online shopping decisions on social media through trust. The urgency of this research is the phenomenon of a new shopping experience with live streaming on social media which is expected to increase trust for shopping on social media. This study will use primary data by distributing questionnaires to 100 users of the live streaming feature on social media who are domiciled in Palembang with non-probability sampling technique. This study is using Path analysis with SPSS. The results show that the experience of live streaming in online shopping on social media can influence consumers' online shopping decisions through trust.

Delivery System & Techniques of Product Packing for Online Business Iisnawati iisnawati; Dessy Yunita; Zakaria Wahab; Islahuddin Daud
KAIBON ABHINAYA : JURNAL PENGABDIAN MASYARAKAT Vol. 5 No. 2 (2023)
Publisher : Universitas Serang Raya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30656/ka.v5i2.5657

Consumer behavior changes from offline to online, raise several problems that need to be faced by business actors in Kerinjing Village. These problems including complaints that occur in online sales which cause customer dissatisfaction, and the lack of knowledge of business actors in Kerinjing Village, specially in digital technology because of the level of education. Based on the survey, it is known that the most complaints that occur in online sales related to the delivery of goods. The purpose of this training is that online business actors can improve the service quality by providing knowledge about the delivery system, how to choose the right delivery service and knowing how to pack goods appropriately so that they are not damaged during shipping. The training stages start from explaining the importance of managing the delivery system, how to choose the right shipping service, managing the delivery system in e-commerce applications and practicing proper packing techniques and according to product characteristics

Could the Implementation of Augmented Reality Influence Consumers’ Purchase Intention in E-Commerce? Iisnawati Iisnawati; Taufiq Marwa; Muchsin Saggaff Shihab; Yuliani Yuliani; Dessy Yunita; Islahuddin Daud
Jurnal Manajemen dan Kewirausahaan Vol 11, No 1 (2023): June 2023
Publisher : University of Merdeka Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26905/jmdk.v11i1.9561

Augmented reality in e-commerce has become the latest trend in the world of online shopping. The purpose of this study is to empirically prove the influence of perceived of usefulness and the perceived ease of use towards behavioral intentions through attitudes. The urgency of this research is the new phenomenon of online shopping experience in Indonesia using augmented reality technology in e-commerce. This study used primary data by distributing questionnaires to 200 users of AR application in e-commerce with random sampling techniques. This study used Path analysis with SPSS. The results of the study prove that the perceived of usefulness and the perceived ease of use have a significant effect on online purchase intentions through attitudes. The perceived ease of use has more influence than the perceived of usefulness.

Does Live Streaming Feature Increase Consumer's Trust on Online Shopping? Iisnawati Iisnawati; Welly Nailis; Islahuddin Daud
SRIWIJAYA INTERNATIONAL JOURNAL OF DYNAMIC ECONOMICS AND BUSINESS SIJDEB, Vol. 5, No. 4, December 2021
Publisher : Faculty of Economics, Universitas Sriwijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29259/sijdeb.v5i4.373-388

Live streaming in e-commerce has become the latest trend in the world of online shopping. Live streaming is effective and successful in influencing online shopping decisions in e-commerce, market places and social media, especially in China. The purpose of this study is to empirically prove the influence of live streaming experience to online shopping decisions on social media through trust. The urgency of this research is the phenomenon of a new shopping experience with live streaming on social media which is expected to increase trust for shopping on social media. This study will use primary data by distributing questionnaires to 100 users of the live streaming feature on social media who are domiciled in Palembang with non-probability sampling technique. This study is using Path analysis with SPSS. The results show that the experience of live streaming in online shopping on social media can influence consumers' online shopping decisions through trust.

Peningkatan Daya Saing UMKM di Era New Normal Melalui Strategi Pembuatan Konten Promosi Digital Mavilinda, Hera Febria; Nazaruddin, Akhmad; Daud, Islahuddin; Siregar, Muhammad Ichsan
Jurnal Abdimas Musi Charitas Vol. 5 No. 2 (2021): Jurnal Abdimas Musi Charitas Vol. 5 No. 2, Desember 2021
Publisher : Universitas katolik Musi Charitas

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (756.479 KB)

In the New Normal Era, the use of social media digital platforms such as Instagram and Facebook is the right choice for Micro, Small and Medium Enterprises (MSMEs) to promotes their products. In order for MSMEs to be successful in promoting their products online, MSME need to design digital-based marketing strategies (Digital Marketing), including by creating digital promotional content. The problem that occurs today is the low ability of MSME in marketing their products on digital platforms. The lack of knowledge of MSME in creating digital promotional content is the cause of the low competitiveness of MSMEs in the context of digital marketing. This condition also occurs in MSMEs in Palembang City, where there are still many MSMEs in Palembang City who have not used digital platforms as online promotion media because of their limited knowledge and abilities. Referring to these conditions, this community service activity is carried out to provide education in the form of training to MSME on how to design strategies for creating digital promotional content. So it is hoped that through this training it can improve the ability of MSMEs in designing strategies for creating digital promotional content to attract consumer purchases and increase the volume of sales that have decreased due to the impact of the pandemic, as well as increase their competitiveness in maintaining business in the New Normal Era.

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