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All Journal Mimbar Agribisnis: Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis JURNAL GALUNG TROPIKA JURNAL AGRICA YUME : Journal of Management Jurnal Ilmiah Cendekia Eksakta Jurnal Ekonomi International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) Proceedings Series on Physical & Formal Sciences Journal of Office Administration : Education and Practice Mediagro Prosiding Seminar Nasional Mini Riset Mahasiswa Journal Of Agribusiness, Social and Economic Media Riset Ekonomi Pembangunan (MedREP) Jurnal Riset dan Penalaran Mahasiswa
Hendri Wibowo
Universitas Wahid Hasyim Semarang
Agriculture, Biological Sciences & Forestry Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Health Professions Mechanical Engineering Medicine & Pharmacology Social Sciences Other

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A STUDY ON THE IMPACT OF COFFEE LELET JHON SERVICE QUALITY ON CUSTOMER Hendri Wibowo; Widiyanti Cahyani; Endah Subekti; Ahmad Arif Darmawan
International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) Vol. 4 No. 1 (2024): February
Publisher : CV. Radja Publika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijebas.v4i1.1417

Abstract

A representative food service sector that frequently meets fundamental human requirements is coffee. The younger generation consumes more than the middle and older generations combined among consumers. They base their decision to buy from the coffee shop on its distinctiveness and distinctive features, such as its upscale interior, premium drinks, selective marketing, and varied menus. Coffee shops provide simple meals, a place to study, a place to work, and a comfy place to rest, among other things. This study conducted an empirical investigation of the variables influencing coffee customers' purchase decisions. The method of this study is descriptive qualitative and uses primary and secondary as the data. Then, the purposive sampling techniq used to determine sampling of location and participans, which number of seventy five participants. The data analyzed used IPA ( Importance Performance Analysis ) and CSI ( Customer Satisfaction Indeks ). The analysis showed that the IPA matrix or known as product quality was in quadrants I and quadrants II. While CSI result is 72%, could be concluded that customer are satisfied about product and service in Lelet Coffee Shop John Lasem. Lelet Coffe Shop John Lasem is espected to make continuous improvements to quality atributtes off cofffee drinks as with customer expectations.
Co-Authors Ahmad Abdul Ahmad Arif Darmawan Alfiani, Latifah Amelia, Eka Aniya Widiyani Aniya Widiyani, Aniya Aqbila Fadhlia Arief Nurrahman Ariyanti Ariyanti Cahyani, Meita Dwi Darmawan, Ahmad Arif Darsono Darsono Dewi Hastuti Dewi Hastuti Eka Dewi Nurjayanti Endah Subekti Endah Sukbekti Evon Elvionita Fahriyan, Hilmi Arija Helbawanti, Octaviana Heri Kustanto Istanto Istanto Istanto Krisna Rendi Awalludin Laikah, Ulfatul Lutfi Aris Sasongko Malinda, Dewi Ni’mah, Lu’lu’a Ulyn Nurfatmawati, Lisa Permadi, Adib Aditya Prayoga Aditama Putri Wulan Arum Nudin Rahmadani Renan Subantoro Renan Subantoro Rossi Prabowo Setyawati, Tata Cornelia Shofia Nur Awami Sri Wahyuningsih Suryani, Hasna Fajar Widiyanti Cahyani Widodo, Surya Pandu Wilantika, Linda Yuan, Huo Yunita Khusnul Khotimah